Appaman Summer 2018: Boys.

March 13, 2018 in Appaman News, Appaman Style, Featured, New This Season, NYC

To celebrate the launch of our Summer Collection 2018, we wanted to introduce some of our favorite pieces from the collection. The line features buttery soft, light fabrics, classic silhouettes, bold colors and of course, fun graphics. The beauty of the collection is that it’s very mix-and-match – pick a top, pick some shorts and you’re ready for adventure. Check it out!

Graphics (of course):

Your favorite Graphic tee is back in a bunch of cool new colors and prints. The Lowrider Tee features a vintage, LA-inspired car print and comes in two bold colors. Team in with denim and sneakers for the ultimate summer look. As with all our tees, you can also add a fun pop of color to a formal look, and team the tee with skinny twills and a blazer. We love the Gorilla Tee, which features the king of the jungle in stunning hand-drawn detail. Little musicians will love our Rockstar Tee, and there’s nothing not to love about our Hipster Tee which features a cool graphic – we’re talking headphones, skateboards, and of course pizza. It basically sums up our summer plans in one shirt.



A Little More than a Tee:

For those in-between events, we have you covered with a range of not-quite-tees. For in-between temperatures, we love the Short Sleeve Sweatshirt. It’s a sweatshirt fabric with short, cuffed sleeves, and is a perfect transitional piece. It features the same cool Skull graphic as on our Skully Tee. The Hooded Tee is the ultimate post-beach shirt; with breathable woven fabric, a big kangaroo pocket and a super-cool hood. A slightly dressier option is the Houston tee – neutral colors and an on-trend henley neckline. Team with our Skinny Twills for cool smart-casual. For something a little different, the Chroma Tee is a vintage-inspired tee with a faux pocket and on-trend distressed look.  The STAR of the summer collection is our Printed Tee – we honestly can’t pick which print we love more so we won’t. Bananas come in many forms – regular bananas, banana smoothie, banana split, and obviously, banana tee. The Monstera shirt is covered in palm fronds, and will transport you straight to the tropics. Promise.

Get Fancy:

Presenting: the perfect party shirt!  Fun prints, lightweight fabric with buttons and a collar. The perfect dress-me-up-or-dress-me-down shirt! This season’s offerings feature the Pattern shirt in a Hipster print (the same one we’ve seen on our graphic tee) and a Pina print – a navy shirt with bold neon pineapples. Fun fact: we carry a dress for girls in this very same fabric; this makes for a super fun co-ordinated sibling look. For something a little more classic, the Benson Shirt comes in plaids and a fun embroidered bicycle print. All these shirts have a cuffed and buttoned sleeve and front pockets

Get Shorty:

It’s not a proper summer day without your favorite pair of shorts – our summer collection has something for everyone. For a soft short, we have the Camp Shorts and the Reef Shorts. Both feature an elastic waist, faux drawstring and deep pockets. These are one of the biggest “HOW ARE THEY SO SOFT” pieces that we do every year. The Reef Shorts are a little more structured with a zip pocket and finished hem, whereas the Camp Short has a distressed hem and open pockets. We love styling these with a graphic tee and sneakers = ultimate street cred. If you’re feeling something a little more structured, we have the Punk Shorts – a skinny-leg denim-feel short with pockets and a semi-elastic waist. A highlight is the bold Spicy Mustard color – a great way to make a statement and still be super comfortable. The Coastal Shorts are a more relaxed fit in neutral colors. Both styles are super versatile – they can be dressed up with a collared shirt and a blazer, or dressed down with a tee and sneakers. Comfort and style have never been easier.

Shop the whole collection now at 

Where to Wear It: Fine Tailoring Spring Style Guide

March 9, 2018 in Appaman News, Holiday Style, Mom Hacks, New This Season, NYC

Spring is upon us, and with it, comes a whole new range of colors, fabrics, and styling options for spring and summer boys suiting. With wedding season and spring holidays right around the corner, there’s no better to try out bright tones, soft pastels, light cottons, and bold patterns of the season.

For adults and kids alike, it’s important to choose a suit and overall look that matches the formality and season of event, but also your personal look and style. We know that it can be a challenge, we made a style guide to help you choose which spring suit styles will work for you.

Formal Occasions

While some weddings or fancy affairs may require a full traditional tuxedo, boys can get away with a wider color range than adults when choosing a suit + shirt + tie combo. While grown men might stick to traditional grey, navy, and black suits, along with a classic white shirt and dark tie, kids look great with a punch of youthful color. That said, the classics are classics for a reason — grey, navy, and black suits never go out of style and are always in season.

Dressy Casual or Semi-Formal

If you have a spring wedding, holiday event or daytime celebration coming up – don’t stress, we’ve got you covered. Our pastel suits are lightweight, breathable and come in a super cool range of colors. We love teaming the Mod Suit in Sky Slub with a pink shirt – pink is opposite on the color wheel and makes the blue suit pop. For a more laid-back look, rock an open collar and cuffed pants. To dress it up add a tie or bowtie, and top it off with a hat. You can even swap out the pants for shorts for super hot days – no matter the temperature, we’ve got your style sorted.

Fun and Festive

For you next event, we suggest going all out with bold colors, fun patterns and cool accessories. There’s so many different ways to rock our Mod Suit in Teal – dress it up with a standard shirt and bow tie or tie, or keep it casual with a tee and sneakers. Rock a colored blazer with beach pants and sneakers, and top it off with a hat for extra flair. Spring is the perfect time to experiment with bolder colors, or even just dip your toe in. Rules of fashion? Pfft. They’re made to be broken. We make our own rules.

Beachy Casual


If you’re lucky enough to be headed to a destination wedding this season, you can’t go wrong with our beach pants and beach shirts. They tick all the boxes – breathable, lightweight fabric, on-trend seasonal colors, and best of all – no ironing required! The luxe textured fabric has a natural crinkle. Throw on a blazer to dress it up, or swap trousers for shorts for ultimate laidback chic. Insider tip – we love styling the pants with a rolled cuff and sneakers.


Our Spring collection is available now on our web store.

Appaman’s Official Guide to New York’s Best Burgers

February 16, 2018 in New This Season, NYC

Yes, we even made a burger map.


Here at Appaman, we are a huge fan of burgers. It’s no secret – check out the burger patterns that feature in our new Spring 18 collection!

To celebrate our favorite food, we asked everyone in the office for their favorite New York burger joints – and the response was overwhelming. Check out the list below – and comment with your favorites!


Paul’s Da Burger Joint – Piper (Head of Marketing)


“Ugh where do I start…the really soft potato buns, juicy burgers, melted cheese, shoestring fries. It’s a total neighborhood hole-in-the-wall joint in the East Village.” 


The Harold and Rare Bar  – Stephanie (Head of Showroom)

” I just had one of my fave burgers last night at the Harold! Hard to pinpoint why, but it’s just a great burger! I also love The Rare Bar (several locations here in NYC), they just know how to do a burger right, and so many different combo’s, flavors.. and the bonus is the french fry trio platter!!” 


Cinnamon Snail – Val (Designer)


“I love Cinnamon Snails Beast Mode Burger #tokenvegan.  Cinnamon snail used to only be a food truck, but now they have a spot in the Pennsy right down the street! yay! “


Bar Sardine and Raoul’s – Jenna (finance)

“Delicious pickles and shoestring fries on the burger! Raoul’s does a French spin on a burger, served with au poivre sauce (available at brunch only, and very $$$).” 


Pizza Loves Emily – Lynn (owner)


“I know says it’s a pizza joint but omg that burger oh and the pizza. The pretzel bun is amazing…onions, cheddar, a sauce that they don’t even tell you what it is…SUCH an amazing combo!” 


The Spotted Pig and The Dutch – Katie (E-Commerce)

“I love the burger at The Spotted Pig!  It was one of the earlier restaurants to start the gastropub/fancy burger craze and it is amazing. Comes with just the right amount of roquefort cheese and has rosemary shoestring fries on the side. I don’t know if the waits for dinner are as long as they used to be, but go for lunch and you won’t have to wait so long! One I saw Mike Myers there! The other burger that made me stop and go “this might be one of the best burgers I’ve ever had” was at The Dutch.  They’re known for their fried chicken, but I was literally thinking about that burger for days.”

Corner Bistro (2 votes)


“An important burger joint that should not be overlooked is Corner Bistro.  Old school, no frills, comes on a paper plate. It’s not gourmet like some of the others that will be recommended, but it’s a longstanding Manhattan staple.” 


Mayfield  – Dorothy (Showroom Assistant)

“Mayfield in Brooklyn actually has a burger I crave from time to time! It’s an amazing, must-have burger..and they have delicious sweet and tangy pickles too.” 


Shake Shack  (Party Hat, office CEO)

“I’ll basically eat anything because I’m a dog, but I like Shake Shack especially because they do a Pooch-ini which is a bag of delicious biscuits made especially for dogs! I still always try and get some of my human’s burgers though….”


Hungry yet? Shop the new collection here.

It’s Summer Somewhere

December 18, 2017 in Appaman News, Appaman Style, Featured, Holiday Style, New This Season, NYC

Sick of winter already? Meet Appaman’s Resort 2018 collection.

This stunning capsule collection brings all-American vacation vibes to summer-in-the-city style. Tropical patterns and street-mural inspired graphics showcase a palette of rich, whimsical rainbow tones and celebrates the spirit of a cross-country adventure.

Perfect for an escape to warmer temperatures, our Boys collection features swim trunks in bold tropical prints, and hard-wearing rash guards that provide protection from the sun, surf and sand. Our best-selling cotton Graphic Tee is back in three limited-edition prints, as are our classic camp shorts (check out the super cool Shorts in Pineapple!).

Our exclusive Girls Collection features four bold, versatile swim suits (think Pineapples and Sea Unicorns), a rainbow Surf Short, and of course a super cute  tee. One of our favorites is our new Thalia Dress, a soft, versatile dress perfect for dressing up or throwing on over swimwear at the beach.


While it may be chilly here in New York, our new Resort 2018 collection has us dreaming of sandy beaches, blue skies and clear water.

Shop Appman’s Resort 2018 Collection here.


Fall 2017 Style Guide

July 20, 2017 in New This Season

The Fall 2017 collection is here! Taking inspiration from tried-and-true street styles, American workwear, military-inspired menswear staples, and our own journeys down nostalgia lane, Fall 2017 consists of warm colors and great textures such as faux leather, canvas and twill. These clothes are ready for an adventure.

appaman fall 2017 style guide

View the full guide at the jump:

Read the rest of this entry →

Spring Style Preview

January 26, 2017 in Appaman News, Featured, New This Season


It’s still winter here in NYC, home of Appaman HQ, but all this talk of swimsuits and tropical vacations has us itching for warm weather and spring fashion. We are excited to treat our fans to a sneak peek of some of the new looks that are on the way.

Can you blame us? Every season, Appaman co-founders Lynn & Harald work step by step with our awesome designers with the goal of creating great looking, comfortable clothing that kids will feel their best in. This season, we experimented with some new styles and bold colors, collaborated with some fantastic illustrators for our artist-designed prints, and carefully refined the fit of some of the returning best sellers. We think you’ll love the result. From our soft, premium cotton signature graphic tees, slouchy cozy sweats, to our fan-favorite Fine Tailoring collection, there’s something special for every kid.

Take a look at some of our Spring 2017 favorites (after the jump):

Want to be the first to find out when the new collection launches? Sign up for our newsletter on the home page.


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Introducing Resort 2017

January 26, 2017 in Appaman News, Featured, New This Season

Appaman is thrilled to announce the launch of our newest seasonal collection: Resort 2017, now available on


We channeled tropical vibes to bring you a selection of swimwear, cover-ups, tops, and shorts that are bold, bright, and ready for adventure, to take you from the sand to the surf.





Shop the collection now on


Jacob Tremblay Previews Resort Collection 2017

January 15, 2017 in Appaman Style, New This Season, Star Style

One of Appaman’s favorite showbiz kids is at it again — rocking Appaman style and having fun doing it. Check actor Jacob Trembley’s Instagram for a preview of some great new arrivals you’ll soon see in our Resort 2017 collection, including the Long Sleeve Rash Guard, Swim Trunks, and Anchor Tee. (We think the captain’s hat is some A+ accessorizing.) This time, he’s joined by his equally as cute sister, Emma, hitting the surf in her Maui Rash Guard Set.




Winter outerwear guide

October 12, 2016 in Appaman Style, New This Season

appaman winter coat guide

Ready to shop for winter outerwear? We’ve put together a guide to help you decide which coats and jackets are right for you. Details after the jump!

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Spring Preview: Kids Fashion from Appaman

February 3, 2016 in New This Season

Appaman Spring 2016 Style Preview We know we’re still technically in the middle of winter, but we’re so excited about our new kids fashion collection for spring, that we had to share a preview! From deep sea exploration to artful fantasies and preppy rebels, our spring kids clothing has something for every style. Our design team created a collection we can’t wait to see on all of our Appaman fans. Here’s your first look at Appaman Spring 2016.

Appaman Boys Spring 2016

Boys Spring Style
For spring, we loved the idea of sending our boys into the deep sea. From octopus and other sea creature printed t-shirts and chambray short sleeve button down shirts (great for layering!) with angler fish and sea captain prints, the nautical theme got a street style twist for the new season. We also threw some fun pirate-inspired style into the mix in the form of graphic tees emblazoned with Blackbeard the pirate and a very tough looking pirate bulldog. Aaaar matey! Also on tap for boys, very cool dip-dye t-shirts to reflect the stylish ombre trend, rebel Polo shirts and our best-selling skinny twill pants in an array of spring-y shades.

Appaman Girls Spring Style

Girls Spring Style
Nothing says spring like pretty shades of pink, fun punchy prints and cool hints of metallic. Our new girls fashion collection for spring 2016 has a little bit of all three of those. Our designers put a youthful spin on Miro’s surrealistic prints with fruit-printed rompers, dresses and skirts. For early spring, girls will love the soft wearable double knit collection of pink bomber jackets, shorts and shift dresses. For the athleisure-minded little ladies, the new Salmon Rose colored jogger pants are a sporty chic go-to pant she’ll wear with literally everything. We happen to love it paired with the Unicorn Circle Tee in Heather Grey (warning: we predict this tee is going to fly off the shelves, so snap it up while you can).

Appaman Fine Tailoring Spring 2016

Spring Fine Tailoring
You can count on our Fine Tailoring collection this season to deliver classic style done the Appaman way. For all your spring and summer formal events, we’ve got you covered. From mod suits for boys–with trousers or shorts–to pretty dresses for girls in a palette of muted purple and grey, our spring Fine Tailoring collection hits on all of the right notes.

The Appaman Spring 2016 kids fashion collection is launching online and in stores this February.  Since Punxsutawney Phil failed to see his shadow this year, we are in for an early spring! It’s not too soon to get excited about stowing away those winter layers and investing in some key spring pieces.