Fall Preview – Get a Sneak Peek of Back to School

July 11, 2014 in New This Season

Coming soon to Appaman.com (and stores near you): All new styles for fall!

We’re pumped about all the new goods we have in store for our fans. From new formal looks in the Fine Tailoring collection to rock star worthy faux leather jackets, there are some truly special pieces.

And as always, we’re rolling out new versions of our signature graphic tees, leggings, and throwback-style sweats, for the cool and comfy styles you know and love! Take a look:

FT_ModSuit_SHK copy

Mod Suit in Shark

FT_ModSuit_GLP copy

Mod Suit in Glen Plaid

FT_ModSuit_BL copy

We’ve gone Tuxedo! Mod Suit in Black, paired with the velvet Tailored Vest and Bow Tie

FlannelShirt_RPL copy

Hooded Henley, Flannel Shirt, Prospect Pants

FlannelShirt_CHK copy

Flannel Shirt with Gym Sweats

FauxLeatherMotoJacket_BL4 copy

Moto Jacket and Pipe Pants

FauxLeatherMotoJacket_BL2 copy

Moto Jacket, Circle Tee, Swing Stud Skirt

CrosbySweater_GA copy

Crosby Sweater, Standard Shirt and Skinny Twill Pants

ComboSweatshirt_PP copy

Combo Sweatshirt and Supercross Pant

CircleTee_HP copy

Circle Tee and Ruched Sweats

BigHJacket_BL3 copy

Big H Jacket and Prospect Pants

Behind the Scenes: Spring/Summer Designer Sketches

June 13, 2014 in New This Season

Ever wonder how your Appaman “sausage” is made? Here’s how some of your favorite Spring/Summer 2014 looks began! Sketches by designer Susan Kay.

Barracuda Jacket, Board Shorts, Skinny Twill Pants, Polos

Barracuda Jacket, Board Shorts, Skinny Twill Pants, Polos, Graham Cardigan

Ruffle Skirt

Ruffle Skirt

T-Shirt Dress

T-Shirt Dress

Ruffle Tee, Baja Shorts

Ruffle Tee, Baja Shorts

Rockaway Dress and Peplum Tee

Rockaway Dress and Peplum Tee

Check out our Spring/Summer 2014 Inspiration on Pinterest

February 15, 2014 in New This Season

Every season, we share our inspiration with you on our Pinterest page. The creative process kicks off with the design team at Appaman HQ collecting images that, when put together, establish a feeling we want to capture in the collection. Vintage photos, patterns, color palettes, anything goes!

Click the images below to visit our inspiration boards for girl and boy. This year, we wanted to pay tribute the relaxed, carefree, nostalgic style of vintage California beach/surf culture. We hope we like what you see!

Summer is all about having fun and creating memories. We were inspired by retro beach style: bright colors, bold patterns, surfboards and motorcycles.

Summer is all about having fun and creating memories. We were inspired by retro beach style: bright colors, bold patterns, surfboards and motorcycles.

 

Bold stripes & tropical colors reminded us of a carefree California beach day.

Bold stripes & tropical colors reminded us of a carefree California beach day, where fun in the sun is the top priority, from dawn to dusk.

Behind the Scenes at Appaman: Susan’s Sketchbooks

October 10, 2013 in Appaman News, New This Season

Susan Kay, hard at work!

Susan Kay, hard at work!

Susan Kay is our ultra-talented designer that’s responsible for taking the Appaman aesthetic and turning it into a fashion-forward, cohesive collection with cool and wearable pieces. We asked her to share some pages from her sketchbook so our fans could take a peek behind the scenes into her creative process and see where some of their favorite Fall/Winter 2013 pieces began.

There are many steps involved in design and production, starting with Susan’s initial meetings with Harald, where they discuss looks that inspire them, favorite vintage styles, and upcoming trends they love. Lynn weighs in with feedback from buyers about what our customers like and styles they want to see.

Check out Appaman’s Pinterest page to see what inspires us this season 

In the meantime, Susan begins to sketch, and the ideas start to come to life. She draws out croquis (fashion sketches of outfits) and individual pieces to visualize the garments and establish the look of the season. She experiments with different designs she has in mind and adds notes about the detailing.

Most of the styles will undergo lots of revisions before they go to production (if they make it that far), so it’s always fun to look back on the process and see the origins of some of our favorite pieces…

  • Here’s an early sketch of a modern, casual cheerleader-inspired look, which pairs a stylized varsity jacket with a pleated skirt and knit hat. Our collection features this style in the form of the Varsity Bomber with quilted stitching, the Box Pleat Skirt, and Tilly Hat.
bomber_boxpleat

The final product

  • For boys, Susan imagined a preppy vintage cardigan, inspired by letter sweaters and classic Ivy League style. We ended up with the Thompson Cardigan, which looks updated and modern with our Skinny Twill Pants.
cardigans

This look was practically custom-made for our model, Daniel

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Lots of revisions, but we think it turned out OK :)

prattdownparka

No one rocks a parka and a scowl quite like Jaden

promtee

Every girl’s best bud

starstee

Can you spot the difference?

For more behind the scenes fun straight from Appaman HQ, be sure to follow us on Facebook and Instagram!

 

Louis Bullock Celebrates Sandra in an Appaman Mod Suit

September 30, 2013 in New This Season, Star Style

The insanely adorable Louis Bullock went to watch his mom, Sandra Bullock, officially “cement” her name into Hollywood royalty at TCL Chinese Theater on September 25. And what better wardrobe choice for this fashionable little dude at a such a special occasion than an Appaman Mod Suit and matching Monkey Tie?

Like many of our other fans who love Appaman’s Fine Tailoring, three year-old Louis rocked the look in true Appaman style,  giving the formal suit a rock star edge and with some cool and comfy sneakers. (Here at Appaman HQ, we’re convinced that Chuck Taylors go with just about anything, and we’re pretty sure this is all the proof we need to make our case.)

Get the look: Mod Suit in Mist, the Standard Shirt in White, Monkey Tie in Vintage Black (available at select retailers)

Get the look: Shop Appman Fine Tailoring for the Mod Suit in Mist, the Standard Shirt in White, Monkey Tie in Vintage Black (available at select retailers)

If Louis’ goal was to kill us with cuteness, then congrats, little man. Mission accomplished. You’ve passed with flying colors.

What do Appaman and Björk have in common (besides being awesome)?

September 25, 2013 in Appaman News, New This Season

…they’re both residents of Brooklyn and Iceland!

Now open is Appaman’s first retail store in Iceland – the newest member of  our growing international family.

Location:

Bæjarlind 6

200 Kópavogur

Iceland

Telephone: +354 519-7561

 

appaman iceland

Check it out! All stocked with FW ’13 goods and ready to go. Looking great, guys!

Fine Tailoring, Styled Your Way

September 18, 2013 in In the news, New This Season

We love to see our fans get creative when styling our Mod Suits, Suit Pants, Standard Shirts, and other pieces from our Fine Tailoring line. Worn casual with kicks and graphic tees, or dressed up for a stylish and comfortable ring bearer look for a wedding, there seems to be a suit for every occasion.

fine-tailoring3

Above: Appaman Mod Suits currently available in Khaki, Mist, Vintage Black, Plaid, Navy, and Maroon Velvet

 

Pop Street Kidz gave the Mod Suit (in Vintage Black and Mist) total tough guy treatment by rocking it on the back of this rad yellow chopper. Check out Pop Street Kidz for more awesome photos and their Appaman Back to School Style roundup.

via Pop Street Kidz

 

Pop Street Kidz also featured the Mod Suit in true “Hotel California” style, as seen in this photoshoot at the Beverly Hills Hotel and Hotel Lido. So cool.

via Pop Street Kidz

Here’s a collection of some of our recent faves as styled by Appaman fans:

Got something to share? Drop us a line via email, Instagram, Facebook, Pinterest, Twitter, or carrier pigeon and show us how you rock Appaman Fine Tailoring! 

Appaman + Back to School = A+

September 4, 2013 in New This Season

We’re loving these styles for back to school, featuring Appaman’s Fine Tailoring line:

Shop now at appaman.com/boys

Shop now at appaman.com/boys

 

Professor Blazer in Plaid

Stripe Henley in Vintage Black

Wool Pants in Mist

Fedora in Charcoal

 

 

And for girls:

Shop now at appaman.com/girls

Shop now at appaman.com/girls

 School Blazer in Poppy Red

Peasant Blouse in Blush

PS 23 Skirt in Poppy Red

 

Link Love: Appaman Around The Web, In The Press

August 20, 2013 in In the news, New This Season, Press

Kickin’ it Old School at Small Fry

Remember when tin can stilts, dominoes, and marbles weren’t overshadowed by DVRs and iPads? Over at Small Fry, they sure do, and our Baseball Henley in and Gym Sweats (below, in Firebrick) were featured in an awesome “Throwback Tuesday” post. Click on over to check out some great ideas for old-school games and toys to introduce to your kids, as well more gorgeous photos of our retro threads.

 Love from Estella 

Estella is a longtime favorite shop for the most fashionable kids in NYC and beyond. In addition to a great selection of quality kids’ clothing (Including yours truly! Not that we’re biased…), you can get the inside scoop and find great fashion/gift ideas on their blog.

So, of course, we were stoked to hear their thoughts on this season’s collection:

Appaman has released photos of its fall 2013 collection and, per usual, it is full of street-smart pieces that are comfortable, practical, and ultra cool. This season’s collection pays homage to iconic American style with vintage varsity jackets, prep school basics, and punk-inspired plaid. As always, the line manages to bring a hint of the founder’s unique Scandinavian perspective into its clothing to create truly one-of-a-kind pieces with tons of street-cred. Whether your kids are at school, heading to practice, or hanging out with friends, Appaman’s pieces allow your kids to discover and explore their own personal style. What’s better than that?

Thanks for the love! Right back at ya.

LilSugar

Always in-the-know LilSugar had great things to say about our  Fall jackets and coats:

As usual, the line’s outerwear is the star of the show with fabulous varsity bomber jackets; puffy, motorcycle-inspired vests; and the boy’s band-inspired Route 1 jacket that he’ll be begging to wear even before the weather turns cool.

Above (L to R, top to bottom): Varsity Jacket in Fire Brick, Argyle Pullover in Pacific Blue, Baseball Henley in Fire Brick, Carroll Shift Dress in Poppy, Route 1 Jacket in Black, Bulldog Tee in Snow, Hoodie Dress in Carnation, Sidecar Tee in Fire Brick, Hooded Henley in Pacific Blue.

Visit Appaman.com to check out the outerwear collections for boys (including the Route 1 Jacket, above center) and for girls.

Cool Back to School Style Featured in Redbook Magazine

Redbook magazine featured our Tailored Vest styled lots of different ways as part of this cool back to school fashion feature:

redbook coverredbook insideredbook inside 2

 

 

Outfit Ideas from People

People Moms & Babies recommends Appaman’s Mod Suit in Navy when your mini Justin Timberlake wants to turn this into a suit and tie kind of situation. We approve of most Justin Timberlake related matters, so we approve of this idea.

Start Your Engines! Get This Mean Street Style On Appaman.com

August 7, 2013 in New This Season

All styles available on Appaman.comAll styles available on Appaman.com

Above styles available on Appaman.com

A look fit for a rebel, just in time for the first day of school.

Featuring:

Route 1 Jacket, $93

Straight Leg Denim in Black or Dark Wash, $64

Atoms Classic Tee in Snow, $38

Sidecar Classic Tee in Firebrick, $38

Street Grid Tee and Rocky Hat (on model) available August 15th