AppaMoms Roundup

April 23, 2014 in Press, Uncategorized

Our AppaMom featured bloggers have been hard at work adding their own spin to Appaman Spring/Summer 2014 style. Fine Tailoring, graphic tees, and fun accessories – you name it, they’ve styled it!

PopStreet Kidz

At PopStreet Kidz, Wynn experimented with layering and rolling the cuffs of his Skinny Twill Pants and Stanton Shorts to create his own tailored looks – from crisp and preppy and rock ‘n’ roll casual.

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We love the attention to detail here — whether it’s a smart cuff on the pants paired with a button-up shirt, or the pushed-up sleeves of the throwback Barracuda Jacket over a graphic henley tee, this mom and son team have put together a series of looks that looks cool and effortless. Check out their blog to see more personalized looks and ideas for mixing Appaman pieces into your wardrobe.

Featured above:
Look 1 – Tilden Shirt in Pacific Blue, Graham Cardigan in Heather Grey, Skinny Twill Pants in Galaxy, The Lennon Sunglasses in Silver
Look 2 – Barracuda Jacket in Vintage Black, Short Sleeve Henley in Concrete, Stanton Shorts in Robot Blue, Rockabilly Sunglasses in Brown

Stroller in the City

Next up is Stroller in the City, who opted to stylize a longtime Appaman fan favorite: the Mod Suit.

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Rocking the Mod Suit with a cotton Fisherman Cap, mirrored sunglasses, and tiger graphic shirt makes for a great combination of formal and casual. Model Ryder is on his second Mod Suit, and mom Brianne says, “Ry has worn this suit in so many ways… to a formal function with a button down and tie, just the jacket with jeans, just the pants…I wanted to showcase how this suit can be worn dressed down, we rolled up the sleeves to show off the Appaman signature logo and paired it with the Tiger Slub Tee rather than a tailored shirt.” See more photos here.

We love it!

Featured above: Mod Suit in Navy, Fisherman Cap in Galaxy, Rockabilly Sunglasses in Clear, Tiger Slub Tee in Black

Mom Generations

And finally, we have our girly look of the group! Nine month-old Victoria is our youngest featured model, sporting some pieces from Appaman’s girl collection over on Mom Generations. 

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Going for the all-pink look, Victoria is wearing some of our favorite multi-purpose pieces that are available in mini sizes as well as big kid sizes. The Mermaid tee is a spring and summer staple that looks great with the Boardwalk Cardigan in the chilly weather. Girls of any age know that a skirt-and-legging combo like the Lexie Capri is comfy and functional.

We were glad to see Appaman Girl and Appaman Mini represented in Mom Generation’s house full of boys! For more photos, visit their site.

Featured above: Mermaid Grammercy Tee, Boardwalk Cardigan in Goji Berry, Lexie Capri in Goji Berry, Glam Sunglasses

Stay tuned for more highlights from our AppaMom bloggers

Appaman on Korean TV: Dad, where are we going?

October 30, 2013 in Press, Star Style, Uncategorized

Appaman was lucky enough to outfit the kid stars of popular Korean reality show, Dad, Where Are We Going?, in which kids and dads travel to rural places and antics ensue.

Check it out! We think the monkey adds a mischievous touch, don’t you think?

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Appaman is 10 Years Old Today

April 23, 2013 in Appaman News, Uncategorized

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Harald making Appaman's first ever print (top); Appaman HQ today (bottom)

Harald making Appaman’s first ever print (top); Appaman HQ today (bottom)

On April 23, 2003, Appaman launched its very first collection. What began as a tiny little t-shirt operation based in Harald and Lynn Husum’s Brooklyn apartment has grown over the years into the kids’ fashion brand you know and love. Each season, we’ve added new pieces to our collection and expanded our range of design.

Read more about our story here
While our team has expanded, and Harald is no longer screen printing our tees himself (that‘s him in the photo above, making Appaman’s first print) we’re still as hands-on as ever. We put just as much care into creating each new piece as we did on Day 1, so that the kids who wear our clothes (and the grown-ups who buy them) love our threads just as much as we do.

And, of course, we wouldn’t be where we are today if it weren’t for our loyal fans. So, from everyone at Appaman HQ, we say…

THANK YOU!

Here are some photos from the Appaman vault…outtakes and catalog shots from our first collection ever! My, how things have changed…

Introducing…Erica!

February 1, 2013 in Appaman News, Uncategorized

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This summer the Appaman team was pleased to bring on board our very own ray of California sunshine, Erica Atkins! With her killer vintage style, magnetic personality, and affinity for Appaman HQ’s fave TV series Downton Abbey, Erica and her West Coast charm help make our office a great place to be. Erica brought in her past children’s industry expertise to work with our major wholesale accounts, and she is the logistical mastermind behind getting Appaman’s goods organized and shipped to department stores and other large retailers around the country…which, as industry folks know, is quite a task.

So, this post is long overdue, but nevertheless, we wish a very warm welcome to Erica, a wonderful addition to our staff.

The Appaman Monkey Bar Challenge is on!!

May 13, 2012 in Uncategorized

We are challenging you to take control of your core and master the Monkey Bars by Labor Day. We used to be queen of the playground in our spry days but since mothering children and the joys of aging, the grip and the swing don’t work as well. We used to have stamina to shock our friends…well now it’s all coming back!! Let’s start a global movement to prove our skillz and impress our kids. A fun challenge, you can take on with your family and friends proving to them that the playground is not just for half pints anymore!!!

 

Register here: appamanmonkeybar.eventbrite.com

 

This contest is open to mothers everywhere. The Appaman Monkey Bar Challenge is on from Memorial Day to Labor Day. You have all summer to sweat, stretch and swing but by Labor Day it’s go time and you need to send us a video of you in your Appaman glory hitting the bars all the way across.

To get in on the fun we ask you to pledge $25 to the cause. This will get you registered to receive your Appaman Bar Challenge swag kit. 100% of the proceeds will be donated to Alex’s Lemonade Stand Foundation for Childhood Cancer. 100% of your commitment will be celebrated by Appaman, your children and your friends.

We honor your skillz mom and are psyched to hear about your progress.

Game on Sisters!

Appaman Artist Capsule Collection : Ron Jones

March 15, 2012 in Uncategorized

Every season, we join forces with local graffiti style street artists to create our Artist Capsule Collection. This season comes from NYC based artist, Ron Jones. The collection is inspired by a 1920′s Metropolis complete with an Astronaut, Robot and Superhero. Ron has been a staple in the NYC artist street scene for a long time and continues to spread his unique urban contemporary art throughout the streets of NYC! Check out this video interview conducted by a 6 year old fan. Too cute!

Happy Valentine’s Day from Appaman

February 14, 2012 in Uncategorized

Pay It Forward – Alyssa Miller

December 22, 2011 in Uncategorized

For Alyssa’s “Pay it Forward” she chose to donate to a local hospital right across the Hudson River. The Center for Pediatric Cancers and Blood Disorders at St. Joseph’s Regional Medical Center in Paterson, NJ.

 

St. Joseph’s treats a variety of blood disorders and cancers from birth to adolescence. Donations go to the general hematology/oncology clinic where it can be used for either the child life program, where toys and Birthday gifts are provided for the children in the clinic. Or it is used for the integrative therapies program. This is a program where a licensed acupuncturist performs acupuncture, massage, acupressure, and aromatherapy for the children to complement the chemotherapy their getting and to try to reduce side effects of the treatments.

 

Thank you so much Alyssa!!

Pay it Forward – Susan Kay

December 19, 2011 in Uncategorized

Water changes everything … this is why Susan chose charity: water for her Pay It Forward. Water is so important in our everyday lives, so it is unfortunate that there are people around the world who don’t have access to clean water. Almost 90% of the 30,000 deaths that occur every week from unsafe water are of children under five years old. These diseases could be prevented just by improving water supply and sanitation. Charity: water’s project is to create wells for clean water that are near by villages and they also mandate sanitation training. The overall goal is to significantly cut down disease rates in the developing world and improve sanitation.

 

We can’t thank Susan enough for choosing such an important cause. Thank you!!

Pay it Forward – Lynn Husum

December 12, 2011 in Uncategorized

“Where Dreams come true” These 4 simple words were written on a plaque I saw and I thought if life could be that simple. Lynn chose to donate her pay it forward to an organization that makes this happen if even for just a day. The Make A Wish Foundation has a mission to grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy.

Talking to families that have been granted wishes, scrolling the recent wishes at the organization and seeing the after effects of a dream come true are enough to encourage anybody to be involved.

Everybody has a dream and unfortunately some of us don’t have long enough to see it realized without a little help. Thank you Lynn for helping dreams come true.