On April 23, 2003, Appaman launched its very first collection. What began as a tiny little t-shirt operation based in Harald and Lynn Husum’s Brooklyn apartment has grown over the years into the kids’ fashion brand you know and love. Each season, we’ve added new pieces to our collection and expanded our range of design.
Read more about our story here
While our team has expanded, and Harald is no longer screen printing our tees himself (that‘s him in the photo above, making Appaman’s first print) we’re still as hands-on as ever. We put just as much care into creating each new piece as we did on Day 1, so that the kids who wear our clothes (and the grown-ups who buy them) love our threads just as much as we do.
And, of course, we wouldn’t be where we are today if it weren’t for our loyal fans. So, from everyone at Appaman HQ, we say…
Here are some photos from the Appaman vault…outtakes and catalog shots from our first collection ever! My, how things have changed…
This summer the Appaman team was pleased to bring on board our very own ray of California sunshine, Erica Atkins! With her killer vintage style, magnetic personality, and affinity for Appaman HQ’s fave TV series Downton Abbey, Erica and her West Coast charm help make our office a great place to be. Erica brought in her past children’s industry expertise to work with our major wholesale accounts, and she is the logistical mastermind behind getting Appaman’s goods organized and shipped to department stores and other large retailers around the country…which, as industry folks know, is quite a task.
So, this post is long overdue, but nevertheless, we wish a very warm welcome to Erica, a wonderful addition to our staff.
May 13, 2012 in Uncategorized
We are challenging you to take control of your core and master the Monkey Bars by Labor Day. We used to be queen of the playground in our spry days but since mothering children and the joys of aging, the grip and the swing don’t work as well. We used to have stamina to shock our friends…well now it’s all coming back!! Let’s start a global movement to prove our skillz and impress our kids. A fun challenge, you can take on with your family and friends proving to them that the playground is not just for half pints anymore!!!
Register here: appamanmonkeybar.eventbrite.com
This contest is open to mothers everywhere. The Appaman Monkey Bar Challenge is on from Memorial Day to Labor Day. You have all summer to sweat, stretch and swing but by Labor Day it’s go time and you need to send us a video of you in your Appaman glory hitting the bars all the way across.
To get in on the fun we ask you to pledge $25 to the cause. This will get you registered to receive your Appaman Bar Challenge swag kit. 100% of the proceeds will be donated to Alex’s Lemonade Stand Foundation for Childhood Cancer. 100% of your commitment will be celebrated by Appaman, your children and your friends.
We honor your skillz mom and are psyched to hear about your progress.
Game on Sisters!
March 15, 2012 in Uncategorized
Every season, we join forces with local graffiti style street artists to create our Artist Capsule Collection. This season comes from NYC based artist, Ron Jones. The collection is inspired by a 1920′s Metropolis complete with an Astronaut, Robot and Superhero. Ron has been a staple in the NYC artist street scene for a long time and continues to spread his unique urban contemporary art throughout the streets of NYC! Check out this video interview conducted by a 6 year old fan. Too cute!
December 22, 2011 in Uncategorized
For Alyssa’s “Pay it Forward” she chose to donate to a local hospital right across the Hudson River. The Center for Pediatric Cancers and Blood Disorders at St. Joseph’s Regional Medical Center in Paterson, NJ.
St. Joseph’s treats a variety of blood disorders and cancers from birth to adolescence. Donations go to the general hematology/oncology clinic where it can be used for either the child life program, where toys and Birthday gifts are provided for the children in the clinic. Or it is used for the integrative therapies program. This is a program where a licensed acupuncturist performs acupuncture, massage, acupressure, and aromatherapy for the children to complement the chemotherapy their getting and to try to reduce side effects of the treatments.
Thank you so much Alyssa!!
December 19, 2011 in Uncategorized
Water changes everything … this is why Susan chose charity: water for her Pay It Forward. Water is so important in our everyday lives, so it is unfortunate that there are people around the world who don’t have access to clean water. Almost 90% of the 30,000 deaths that occur every week from unsafe water are of children under five years old. These diseases could be prevented just by improving water supply and sanitation. Charity: water’s project is to create wells for clean water that are near by villages and they also mandate sanitation training. The overall goal is to significantly cut down disease rates in the developing world and improve sanitation.
We can’t thank Susan enough for choosing such an important cause. Thank you!!
December 12, 2011 in Uncategorized
“Where Dreams come true” These 4 simple words were written on a plaque I saw and I thought if life could be that simple. Lynn chose to donate her pay it forward to an organization that makes this happen if even for just a day. The Make A Wish Foundation has a mission to grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy.
Talking to families that have been granted wishes, scrolling the recent wishes at the organization and seeing the after effects of a dream come true are enough to encourage anybody to be involved.
Everybody has a dream and unfortunately some of us don’t have long enough to see it realized without a little help. Thank you Lynn for helping dreams come true.
December 7, 2011 in Uncategorized
At Appaman, we have a tight knit family of friends that have helped with their time, craftsmanship and commitment to the brand. Recently two of our dear friends lost their daughter and it has been an overwhelmingly sad realization. Harald would like to use his Pay it Forward donation in memory of LULA NEAVE WALKER MURRAY and donate to a charity the family has recommended, Extreme Kids & Crew. This organization aims to create a haven for children with disabilities and their families, a beautiful gym and arts center where children and parents can play, learn and grow in a warm, creative and understanding environment.
Thank you Harald for your donation to such a worthy and personal cause.