One shirt, four looks.

April 19, 2018 in Appaman Style, Featured, Holiday Style, Mom Hacks, New This Season, NYC

Now that it’s starting to heat up, it’s time to start seriously planning cool looks for summer. And luckily, we’ve got you covered. Enter: the button-up shirt, the most versatile shirt of the season. It’ll be your cool, bold, go-anywhere do-anything best friend that you didn’t even know you needed. Here, we take you through four different ways to style our fave shirt of the season.

Meet: The Summer Shirts.

So (L to R) we have:

  • The Pattern Shirt in Hipster:  This shirt is covered in our cool seasonal patterns that features some of his favorite things – skateboards, sunglasses, music, and of course, pizza. 100% cotton. 100% rad.
  • The Pattern Shirt in Pina: For the guys who love to be the life of the party. This lightweight cotton shirt features a bold neon pineapple print. Psst – we even have a matching dress for a ‘his and hers’ look. Get the whole squad in this fabric to make a HUGE entrance at your next party.
  • The Benson Shirt in Grey Linen Plaid: If you’re looking for a more polished look, go no further than this cool muted fabric. Cool front pocket, classic pattern – perfect for dressing up!
  • The Benson Shirt in Carnival Plaid: It’s the coolest party shirt out. Bold, bright, breathable. Yup.
  • The Benson shirt in Blue Bike Plaid: This has been a fan favorite this season; it’s the perfect mix of style and fun. Collar, buttons and pockets, but with tiny little bikes all over it. Brrring brrrring!

 

Biz Casual (Or; for going from Very Important Meetings straight to the beach) 

The simplest look – this shirt speaks for itself, so can buttoned up with shorts for a laid-back, chilled-out look. Here we have put the Benson Shirt with our Coastal Shorts, however the shirt works back with any denim or casual short. Throw on a pair of sneakers or slides and you’ll be cool as a cucumber (both temperature-wise, and style-wise).

 

Laid-back Layer (Or; when both shirts are so cool you wanna wear both)

When you wanna show off the tee but wanna wear the shirt as well…why not just wear both? Our collections are designed so you can mix and match tees and shirts for a really cool, laid-back look. Here, we’ve teamed the Benson Shirt with our Lowrider Tee for a really fun, bold mix of colors. To go all out, team with a bold short or even just classic denim.

 

 

Buttoned Up (Or; “What even is Smart Casual anyway?”)

One of the most baffling dress codes is ‘Smart Casual’ – because it’s literally two opposite dress codes in one. Do you wear a bow tie with a t-shirt? Tuxedo pants with a tank top? Pajamas with dress shoes? Luckily, we’ve made the distinction super easy for you. The button-up shirt is the ULTIMATE in smart-casual. It has the formality of a dress shirt with the buttons and collar, but the ease of a casual shirt with the short sleeves and bold pattern. Here, we’ve teamed the Burger Pattern Shirt with our Beach Pant and Paperboy Hat.

 

Formal Affair (or; Dress to impress)

 

Here it is – the ‘wow’ factor. Team any of the Pattern Shirts with pants and a blazer and you have got the ultimate dressed-up look. The blazer gives the look structure while the shirt provides a fun, bold pop of color. Hot tip: cuff your pants and wear with chukkas, or keep it smart with dress shoes.

 

There you have it – you’re set for summer! Don’t forgot to tag us on Facebook and Instagram in your best #appaman looks for your chance to be featured. Happy stylin’!

APPAMAN x HYPEKIDS Giveaway!

April 9, 2018 in Appaman News, Appaman Style, Featured, New This Season, NYC, Promotions

We’re so excited to announce our next giveaway! We’ve teamed up with Hypekids to offer you guys a chance to win a $200 #appaman gift card! This sweeps is available to U.S. users only. To enter the competition, simply head to Hypekid’s Instagram and follow the steps.

The winner of the giveaway will be announced on our Instagram, and contacted via DM on April 13th.

Please note: The maximum number of entries allowed during the giveaway period is one (1) per person.

Good luck!

 

HYPEKIDS X APPAMAN

April 6, 2018 in Appaman News, Appaman Style, Featured, In the news, NYC, Press

In case you missed it, this month we were lucky enough to team up with the folks at Hypekids on a fun, food-themed shoot at local hotspot, Brooklyn Farmacy & Soda Fountain. Here, we give you an exclusive behind-the-scenes peek.

Getting some inspo from our favorite superhero

When we weren’t taking photos, we were mostly just enjoying sweet treats such as ice cream, pie and cookies (the treats they cook up at the Farmacy are SO YUMMY!).

…I guess we are in for a treat??

The shoot features sunglasses from Sons & Daughters, a super cool Canadian company that specializes in sun-safe, trendy eyewear for kids.

Photographer Extraordinaire Eddie Lee at work

The kids also wore super cool kicks by Vans – we all particularly loved the limited-edition SpongeBob SquarePants shoes (we’re happy to report they come in adult sizes too).

Our Head of Marketing enjoying a well-earned coffee after the shoot.

A huge thank you to the wonderful staff at Brooklyn Farmacy for having us – there will be multiple trips back for ice cream sundaes, whoopie pies and sandwiches. You can follow them on Instagram or Facebook for drool-worthy food pics.

Our Head of Wellness, Party Hat, waiting outside to approve the final shots (and also for pats and treats).

Don’t forget to check out the story on Hypekids, and shop all the looks from the shoot at appaman.com

Appaman Summer 2018: Boys.

March 13, 2018 in Appaman News, Appaman Style, Featured, New This Season, NYC

To celebrate the launch of our Summer Collection 2018, we wanted to introduce some of our favorite pieces from the collection. The line features buttery soft, light fabrics, classic silhouettes, bold colors and of course, fun graphics. The beauty of the collection is that it’s very mix-and-match – pick a top, pick some shorts and you’re ready for adventure. Check it out!

Graphics (of course):

Your favorite Graphic tee is back in a bunch of cool new colors and prints. The Lowrider Tee features a vintage, LA-inspired car print and comes in two bold colors. Team in with denim and sneakers for the ultimate summer look. As with all our tees, you can also add a fun pop of color to a formal look, and team the tee with skinny twills and a blazer. We love the Gorilla Tee, which features the king of the jungle in stunning hand-drawn detail. Little musicians will love our Rockstar Tee, and there’s nothing not to love about our Hipster Tee which features a cool graphic – we’re talking headphones, skateboards, and of course pizza. It basically sums up our summer plans in one shirt.

 

 

A Little More than a Tee:

For those in-between events, we have you covered with a range of not-quite-tees. For in-between temperatures, we love the Short Sleeve Sweatshirt. It’s a sweatshirt fabric with short, cuffed sleeves, and is a perfect transitional piece. It features the same cool Skull graphic as on our Skully Tee. The Hooded Tee is the ultimate post-beach shirt; with breathable woven fabric, a big kangaroo pocket and a super-cool hood. A slightly dressier option is the Houston tee – neutral colors and an on-trend henley neckline. Team with our Skinny Twills for cool smart-casual. For something a little different, the Chroma Tee is a vintage-inspired tee with a faux pocket and on-trend distressed look.  The STAR of the summer collection is our Printed Tee – we honestly can’t pick which print we love more so we won’t. Bananas come in many forms – regular bananas, banana smoothie, banana split, and obviously, banana tee. The Monstera shirt is covered in palm fronds, and will transport you straight to the tropics. Promise.

Get Fancy:

Presenting: the perfect party shirt!  Fun prints, lightweight fabric with buttons and a collar. The perfect dress-me-up-or-dress-me-down shirt! This season’s offerings feature the Pattern shirt in a Hipster print (the same one we’ve seen on our graphic tee) and a Pina print – a navy shirt with bold neon pineapples. Fun fact: we carry a dress for girls in this very same fabric; this makes for a super fun co-ordinated sibling look. For something a little more classic, the Benson Shirt comes in plaids and a fun embroidered bicycle print. All these shirts have a cuffed and buttoned sleeve and front pockets

Get Shorty:

It’s not a proper summer day without your favorite pair of shorts – our summer collection has something for everyone. For a soft short, we have the Camp Shorts and the Reef Shorts. Both feature an elastic waist, faux drawstring and deep pockets. These are one of the biggest “HOW ARE THEY SO SOFT” pieces that we do every year. The Reef Shorts are a little more structured with a zip pocket and finished hem, whereas the Camp Short has a distressed hem and open pockets. We love styling these with a graphic tee and sneakers = ultimate street cred. If you’re feeling something a little more structured, we have the Punk Shorts – a skinny-leg denim-feel short with pockets and a semi-elastic waist. A highlight is the bold Spicy Mustard color – a great way to make a statement and still be super comfortable. The Coastal Shorts are a more relaxed fit in neutral colors. Both styles are super versatile – they can be dressed up with a collared shirt and a blazer, or dressed down with a tee and sneakers. Comfort and style have never been easier.

Shop the whole collection now at www.appaman.com/new-arrivals 

Where to Wear It: Fine Tailoring Spring Style Guide

March 9, 2018 in Appaman News, Holiday Style, Mom Hacks, New This Season, NYC

Spring is upon us, and with it, comes a whole new range of colors, fabrics, and styling options for spring and summer boys suiting. With wedding season and spring holidays right around the corner, there’s no better to try out bright tones, soft pastels, light cottons, and bold patterns of the season.

For adults and kids alike, it’s important to choose a suit and overall look that matches the formality and season of event, but also your personal look and style. We know that it can be a challenge, we made a style guide to help you choose which spring suit styles will work for you.

Formal Occasions

While some weddings or fancy affairs may require a full traditional tuxedo, boys can get away with a wider color range than adults when choosing a suit + shirt + tie combo. While grown men might stick to traditional grey, navy, and black suits, along with a classic white shirt and dark tie, kids look great with a punch of youthful color. That said, the classics are classics for a reason — grey, navy, and black suits never go out of style and are always in season.

Dressy Casual or Semi-Formal

If you have a spring wedding, holiday event or daytime celebration coming up – don’t stress, we’ve got you covered. Our pastel suits are lightweight, breathable and come in a super cool range of colors. We love teaming the Mod Suit in Sky Slub with a pink shirt – pink is opposite on the color wheel and makes the blue suit pop. For a more laid-back look, rock an open collar and cuffed pants. To dress it up add a tie or bowtie, and top it off with a hat. You can even swap out the pants for shorts for super hot days – no matter the temperature, we’ve got your style sorted.

Fun and Festive

For you next event, we suggest going all out with bold colors, fun patterns and cool accessories. There’s so many different ways to rock our Mod Suit in Teal – dress it up with a standard shirt and bow tie or tie, or keep it casual with a tee and sneakers. Rock a colored blazer with beach pants and sneakers, and top it off with a hat for extra flair. Spring is the perfect time to experiment with bolder colors, or even just dip your toe in. Rules of fashion? Pfft. They’re made to be broken. We make our own rules.

Beachy Casual

 

If you’re lucky enough to be headed to a destination wedding this season, you can’t go wrong with our beach pants and beach shirts. They tick all the boxes – breathable, lightweight fabric, on-trend seasonal colors, and best of all – no ironing required! The luxe textured fabric has a natural crinkle. Throw on a blazer to dress it up, or swap trousers for shorts for ultimate laidback chic. Insider tip – we love styling the pants with a rolled cuff and sneakers.

 

Our Spring collection is available now on our web store.

Appaman’s Official Guide to New York’s Best Burgers

February 16, 2018 in New This Season, NYC

Yes, we even made a burger map.

 

Here at Appaman, we are a huge fan of burgers. It’s no secret – check out the burger patterns that feature in our new Spring 18 collection!

To celebrate our favorite food, we asked everyone in the office for their favorite New York burger joints – and the response was overwhelming. Check out the list below – and comment with your favorites!

 

Paul’s Da Burger Joint – Piper (Head of Marketing)

@PauldsdaBurgerjoint

“Ugh where do I start…the really soft potato buns, juicy burgers, melted cheese, shoestring fries. It’s a total neighborhood hole-in-the-wall joint in the East Village.” 

 

The Harold and Rare Bar  – Stephanie (Head of Showroom)

” I just had one of my fave burgers last night at the Harold! Hard to pinpoint why, but it’s just a great burger! I also love The Rare Bar (several locations here in NYC), they just know how to do a burger right, and so many different combo’s, flavors.. and the bonus is the french fry trio platter!!” 

 

Cinnamon Snail – Val (Designer)

@cinnamonsnail

“I love Cinnamon Snails Beast Mode Burger #tokenvegan.  Cinnamon snail used to only be a food truck, but now they have a spot in the Pennsy right down the street! yay! “

 

Bar Sardine and Raoul’s – Jenna (finance)

“Delicious pickles and shoestring fries on the burger! Raoul’s does a French spin on a burger, served with au poivre sauce (available at brunch only, and very $$$).” 

 

Pizza Loves Emily – Lynn (owner)

@pizzalovesemily

“I know says it’s a pizza joint but omg that burger oh and the pizza. The pretzel bun is amazing…onions, cheddar, a sauce that they don’t even tell you what it is…SUCH an amazing combo!” 

 

The Spotted Pig and The Dutch – Katie (E-Commerce)

“I love the burger at The Spotted Pig!  It was one of the earlier restaurants to start the gastropub/fancy burger craze and it is amazing. Comes with just the right amount of roquefort cheese and has rosemary shoestring fries on the side. I don’t know if the waits for dinner are as long as they used to be, but go for lunch and you won’t have to wait so long! One I saw Mike Myers there! The other burger that made me stop and go “this might be one of the best burgers I’ve ever had” was at The Dutch.  They’re known for their fried chicken, but I was literally thinking about that burger for days.”

Corner Bistro (2 votes)

@cornerbistrolic

“An important burger joint that should not be overlooked is Corner Bistro.  Old school, no frills, comes on a paper plate. It’s not gourmet like some of the others that will be recommended, but it’s a longstanding Manhattan staple.” 

 

Mayfield  – Dorothy (Showroom Assistant)

“Mayfield in Brooklyn actually has a burger I crave from time to time! It’s an amazing, must-have burger..and they have delicious sweet and tangy pickles too.” 

 

Shake Shack  (Party Hat, office CEO)

“I’ll basically eat anything because I’m a dog, but I like Shake Shack especially because they do a Pooch-ini which is a bag of delicious biscuits made especially for dogs! I still always try and get some of my human’s burgers though….”

 

Hungry yet? Shop the new collection here.

Behind the Scenes: A Day at Rock-Rock-Rockaway Beach

February 8, 2018 in Appaman News, NYC

Chewing out a rhythm on my bubble gum
The sun is out and I want some
It’s not hard, not far to reach
We can hitch a ride to Rockaway Beach.
– The Ramones “Rockaway Beach”

For Appaman’s Spring/Summer 2018 campaign, we headed out to one of our favorite local getaways: Rockaway Beach, Queens. Since the earliest days of Appaman, we have drawn our inspiration from the spirit and style of our hometown of New York City, so whenever we can, we love to do our photoshoots “on location” in the places that inspire them.

Most people wouldn’t consider New York to be much of a beach town, but like it says in the Ramones song, the sandy coast of Rockaway Beach is never far away. With just a quick swipe of the MetroCard, you can hop on the subway and emerge at the coast of the Atlantic Ocean, pop open your umbrella, and go for a surf or swim without ever leaving New York City limits.

Here’s a look behind the scenes of our day in the Rockaways:

 

The beach wasn’t officially open for the summer yet, so we had the place pretty much all to ourselves.

 

All hands on deck! Appaman co-founder/boss lady Lynn is ready for anything with a collection of accessories and props.

 

As they waited for their turn in front of the cameras, Cornelius and our other models had fun hunting around for shells, rocks, sealife, and other treasures.

 

Horseshoe crab!

 

A shoeless model hitches a ride onto girls’ designer Val so she can change into her next look.

 

So it’s possible that we weren’t technically allowed to use this lifeguard stand, but we managed to sneak in a few quick pics before anyone spotted us.

 

Remember how we said we had the place all to ourselves? We were also on a dead end street, so there were hardly any other people around. So, you could imagine our surprise when, in a magical and serendipitous moment, just when our models seemed to be itching for a break, we heard the jingle of an ice cream truck coming our way! We couldn’t believe our luck and knew we couldn’t miss the moment, so we bought ice cream for all our models and started snapping away.

 

Not long after, it was time to relax. After a long, busy day of shooting, Team Appaman kicked back with late taco lunch at Rockaway Beach Surf Club.

 

It’s Summer Somewhere

December 18, 2017 in Appaman News, Appaman Style, Featured, Holiday Style, New This Season, NYC

Sick of winter already? Meet Appaman’s Resort 2018 collection.

This stunning capsule collection brings all-American vacation vibes to summer-in-the-city style. Tropical patterns and street-mural inspired graphics showcase a palette of rich, whimsical rainbow tones and celebrates the spirit of a cross-country adventure.

Perfect for an escape to warmer temperatures, our Boys collection features swim trunks in bold tropical prints, and hard-wearing rash guards that provide protection from the sun, surf and sand. Our best-selling cotton Graphic Tee is back in three limited-edition prints, as are our classic camp shorts (check out the super cool Shorts in Pineapple!).

Our exclusive Girls Collection features four bold, versatile swim suits (think Pineapples and Sea Unicorns), a rainbow Surf Short, and of course a super cute  tee. One of our favorites is our new Thalia Dress, a soft, versatile dress perfect for dressing up or throwing on over swimwear at the beach.

 

While it may be chilly here in New York, our new Resort 2018 collection has us dreaming of sandy beaches, blue skies and clear water.

Shop Appman’s Resort 2018 Collection here.

 

Happy Holidays From Team Appaman!

December 21, 2016 in Appaman News, NYC

holiday-staff

Wishing a very happy holiday to you and yours.

Love,

Your friends at Appaman

As a bonus, here’s the entire Appaman staff singing a little “Jingle” we recorded at our office, just for you, complete with dishware percussion!

Happy Holidays from Appaman HQ from Appaman on Vimeo.

Summer in the City: The Best Things to Do in NYC With Kids

July 14, 2016 in NYC

Summer in NYC | Appaman

Summer is one of our favorite seasons in New York City. Since many people clear out of the city on the weekends, it’s the perfect time to take in the flavor without having to fight the crowds. The only problem is choosing where to go first. New York City has so many choices of fun summertime activities for kids, that it’s hard to make that choice. We honed in on the top five coolest things to do in NYC with kids this summer. Our summer in the city bucket list starts here:

Museum of Ice Cream | Appaman blog

1. Museum of Ice Cream
This summer, New York City gets its first museum devoted entirely to the yummy frozen dessert everyone screams for – ice cream! The Museum of Ice Cream pops up in the Meatpacking District on July 29 through August 31st. Expect a rainbow sprinkle pool for kids to “swim” in, an ice cream sandwich swing, a chocolate room and, of course, lots of ice cream to sample!

Central Park with Kids | Appaman

2. Get lost in Central Park
There is an endless amount of fun kids activities in Central Park, but we love the idea of heading into the 843 acre park with no solid plan. From the animals in the Central Park Zoo to model boat sailing on the conservatory water to the awesome playgrounds, it’s easy to spend a day “getting lost” in the park.

New York Hall of Science | Appaman

3. Play at the New York Hall of Science
While the Hall of Science is a blast all year round, their super-cool outdoor playground is only open in the summer months. Expect sand pits, water play, fog machines and awesome slides–all of which incorporate scientific principles.

Smorgasburg

4. Pig out at Smorgasburg
From artisan donuts to locally-sourced tacos, there’s a never ending array of yumminess at Brooklyn’s famed weekly summer food fest known as Smorgasburg. Teach your kids the meaning of homemade by exposing them to the hundreds of local food vendors that take great pride in their creations. You’ll feel good giving the kids french fries when they’re handmade in Brooklyn,  made with only premium ingredients, never frozen and dipped in gourmet sauce.

Governor's Island Slides

5. Slide on down on Governor’s Island
Summer in the city would not be complete without a trip to Governor’s Island! While old faves like laying in the hammocks, renting bikes and picnicking are all awesome activities on Governor’s Island, we can’t wait to try out the new Slide Hill, opening July 19th. Slide Hill is found in the new Hills section of the island will be four fun and twisty slides–including one that’s almost 60 feet long.

Summer shorts, graphic tees, rash guards and swimsuits are a must for summer fun in the city. Shop Appaman summer kids clothes now to make sure your brood is prepared for some non-stop action!