That’s a Wrap! Behind the Scenes at the Spring/Summer 2016 Photoshoot

June 1, 2015 in Appaman News, NYC

It’s that time of year: We’ve styled, shot, and wrapped yet another Appaman Spring/Summer collection. We have so much fun hanging out with our models and watching all of our hard work come to life on camera.

As always, it’s all hands on deck to make sure these busy few days run smoothly. It’s a challenge, and sometimes a bit hectic to keep all the clothes and kids where they need to be at the right time, but with a little teamwork and a whole lot of organization, we somehow manage to get it all done and have a good time.

We are really excited about some great new designs we have in store for our fans and wish we could show you more, but you’ll have to wait til Spring 2016 to see the full collection in stores. For now, here are a few behind the scenes photos of our recent shoot here in our Chrystie Street studio. Stay tuned til next spring!

Spring/Summer 2016 Appaman shoot

Appaman + Big Apple Parent: Four Covers in a Row!

March 30, 2015 in NYC, Press

As a New York City brand, we love to see kids around the city rocking our styles at school, on the subway, or hanging in the park. But there’s something extra cool about making the cover of one of NYC’s best family publications, not just once, but four months in a row!

Check out our gear below, featured on the cover of Big Apple Parent magazine’s December 2014, January 2015, February 2015, and March 2015 issues. Style details after the jump.

Appaman in Big Apple Parent

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Team Appaman’s Volunteer Day at Baby Buggy

November 4, 2014 in NYC

Many friends and fans of Appaman know that one of our favorite charities is Baby Buggy. Established by Jessica Seinfeld in 2001, Baby Buggy works with a network of over 100 established community-based organizations across the country to distribute new and gently used essentials, from cribs and strollers to clothing and bottles. Donations come from both individuals and from companies like Appaman.

After donations come in, the goods need to be sorted, folded and packed so that Baby Buggy can distribute them according to the needs of their network of organizations. Volunteers are often needed to help with this part of the process, so the staff at Appaman HQ thought it would be fun to head over to Baby Buggy’s NYC headquarters, located in the Garment District of Manhattan, and lend a hand ourselves for a couple of hours.

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We had a great time and loved getting a chance to go behind the scenes at a great organization. Thanks to everyone at Baby Buggy for hosting our crew. Keep doing what you do!

 

Simon Doonan & Mr. Corey Pick Appaman For Back to School Business

September 19, 2014 in In the news, NYC, Star Style

The folks at The Window (the official blog of Barney’s department store) are at it again!

Here, Creative Director Simon Doonan sits down with the fashion loving Mr. Cory (of Mr Cory’s Cookies) who picks out his essential looks for fashionable kids this fall.

Read the blog and watch the video at http://thewindow.barneys.com/mr-cory/

Read the blog and watch the video at http://thewindow.barneys.com/mr-cory/

 

 

Mr. Cory picked an Appaman Mod Suit  as his “professional business” look of choice for when you have important meetings. Such is the life of a 10 year-old business owner.

He shares some other wise words: “There are no rules in fashion.” We couldn’t agree more!

Check out the blog post, video, and shopping guide over at The Window.

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Barney’s Goes Back to School With Walter Martin & Appaman

September 10, 2014 in In the news, NYC, Press

Legendary department store Barney’s and musician Walter Martin have teamed up for an adorable back to school style video. Check out these great looks, featuring our very own Mod Suit and the beautiful streets of Brooklyn, NYC.

Read more about the project and watch the video here!

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Mod Suit

Mod Suit

Behind the Scenes: Intern Q&A with Danielle

August 12, 2014 in Appaman News, NYC

Have you ever wondered what it’s like to be an intern at Appaman HQ? For Part 2 of our Intern Q&A series, we sat down with Danielle, our helpful, responsible, and all around awesome summer intern, to find out what she thought of her time as our right-hand gal.

Danielle Civil, Production/Design Intern

danielle

This is Danielle, she is very cool.

School: University of Delaware

Major: Apparel Design

Minor: Entrepreneurial Studies

Appaman: So, what was a typical day like at Appaman? Who did you work with the most? 

Danielle: I did a lot of different things. It was all over the place…in a good way! I worked with everyone in the office, in all of the departments.

A: Yeah, that is how things usually go here. You did a lot of work with Nicole on the production side. What kind of projects were you focused on?

D: I worked a lot with the samples for Spring/Summer 2015. I would measure the new samples as they came in and compare them to the technical specs, so we could see if the factory was making the style how they’re supposed to. We then took the most recent samples to fittings to see if the fit was right according to the specs, or if the specs needed to be changed to get the right fit.

A: What was your favorite thing that you worked on?

D: I liked seeing the whole development process. Measuring samples, making changes, going to fittings.

A: Did you do anything at Appaman that was different than what you’ve done in class?

D: It’s different than what you do in school. I got to touch on a lot of different “behind the scenes” work. I’d never done anything with wholesale or online sales, for example. I’d had a little production experience, but nothing in-depth.

A: What area of the fashion industry do you think you want to go into?

D: Design or production

A: Ok, now most importantly, what was it like working with Party Hat, our office dog, every day?

D: Awesome. He is so fluffy. [Appaman note: Correct answer, Danielle]

A: Do you have any advice for other students who are looking to intern in the fashion industry?

D: Look for something you like, not just the first or easiest internship to get. You want to see if you could see yourself working there or in a company like it. Also, start looking early so you’re not rushed to find something. Reach out directly to companies that you’re interested in, because they don’t always post internship openings. They might not need to.

Thanks, Danielle! You earned an A+

Sneak a Peek at Fall/Winter 2013

July 8, 2013 in New This Season, NYC

It’s that time of year again, peeps! The day we release our new Fall collection on Appaman.com is fast approaching, so after you set your alarms to July 15th, take a look at our new video, a behind-the-scenes look at our Fall/Winter ’13 catalog photoshoot in DUMBO, Brooklyn.

This season’s collection is a our tribute to iconic American school style. We were inspired by the refined look of prep school cool, the sporty comfort of vintage varsity gear and the edgy, rebellious spirit of punk fashion.

Of course, Appaman kids can be found rocking their own personal style about anywhere on campus: shootin’ hoops on the playground, cheering from the bleachers, making music with the band, testing theories in the lab, or break dancing in the parking lot. We made a mix-and-match collection so you can make these looks your own, and be confined to just one style.

Once again, we’d like to thank videographer Mike Canzoniero for his cinematic skills and Boots for contributing original music.

Check out the video below, then scroll down to take a look at some photos of our Fall ’13 favorites:

Appaman Fall Winter 2013 from Appaman on Vimeo.

Available July 15th on Appaman.com; Currently available through many of our awesome retailers.

 

Behind the Scenes: Intern Q&A with Jihaeng

June 11, 2013 in Appaman News, NYC

Have you ever wondered what it’s like to intern at Appaman HQ? We sat down with Jihaeng, a very talented young lady who was gracious enough to spend this past semester as we developed the Spring/Summer 2014 collection. Read on to find out what she worked on during her Appaman internship, her advice for students going into fashion design, plus her tips on personal style…

jihaeng

Jihaeng Lee, Design Intern

School: Fashion Institute of Technology (FIT)  - graduated May 2013

Major: Fashion Design with a specialization in Childrenswear

From: South Korea

Previous Experience: Internships at Khan Lucas and Rebecca Minkoff

(click through to read the full Q & A)

 

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Artist Capsule Collection: AVONE for Appaman Spring Summer 2013

March 13, 2013 in Appaman News, New This Season, NYC

Every season, we join forces with local graffiti style street artists to create our Artist Capsule Collection. This season’s designs come from AVONE, the artist who inspired our very first ACC, and we couldn’t be more thrilled about it. His new series is inspired by the many historic and iconic landmarks of NYC, and his unique take on New York really shines through in his work.

AVONE, the artist behing the Spring 2013 Artist Capsule Collection, visits Appaman HQ

AVONE, the artist behing the Spring 2013 Artist Capsule Collection, visits Appaman HQ

Recently, AVONE stopped by to visit Appaman HQ and signed our evolving graffiti board. So even if we sell out of everyone of his awesome t-shirts, he has forever left his mark here at Appaman!

AVONE’s current collection features three unique styles: the Train Tee, the World Fair Tee, and the Williamsburg Bridge Tee. Each is available in two different colors. Shop the collection now on Appaman.com or from one of our retailers. 

available at appaman.com

Now available at appaman.com

It’s here! The Gowanus Grand Prix 2013 Video

February 27, 2013 in Appaman News, NYC

You may have seen the event photos already (click the link if you haven’t), but we just got our hands on the official video from the 2nd Annual Appaman Gowanus Grand Prix.

Check it out!