Behind the Scenes: A Day at Rock-Rock-Rockaway Beach

February 8, 2018 in Appaman News, NYC

Chewing out a rhythm on my bubble gum
The sun is out and I want some
It’s not hard, not far to reach
We can hitch a ride to Rockaway Beach.
– The Ramones “Rockaway Beach”

For Appaman’s Spring/Summer 2018 campaign, we headed out to one of our favorite local getaways: Rockaway Beach, Queens. Since the earliest days of Appaman, we have drawn our inspiration from the spirit and style of our hometown of New York City, so whenever we can, we love to do our photoshoots “on location” in the places that inspire them.

Most people wouldn’t consider New York to be much of a beach town, but like it says in the Ramones song, the sandy coast of Rockaway Beach is never far away. With just a quick swipe of the MetroCard, you can hop on the subway and emerge at the coast of the Atlantic Ocean, pop open your umbrella, and go for a surf or swim without ever leaving New York City limits.

Here’s a look behind the scenes of our day in the Rockaways:

 

The beach wasn’t officially open for the summer yet, so we had the place pretty much all to ourselves.

 

All hands on deck! Appaman co-founder/boss lady Lynn is ready for anything with a collection of accessories and props.

 

As they waited for their turn in front of the cameras, Cornelius and our other models had fun hunting around for shells, rocks, sealife, and other treasures.

 

Horseshoe crab!

 

A shoeless model hitches a ride onto girls’ designer Val so she can change into her next look.

 

So it’s possible that we weren’t technically allowed to use this lifeguard stand, but we managed to sneak in a few quick pics before anyone spotted us.

 

Remember how we said we had the place all to ourselves? We were also on a dead end street, so there were hardly any other people around. So, you could imagine our surprise when, in a magical and serendipitous moment, just when our models seemed to be itching for a break, we heard the jingle of an ice cream truck coming our way! We couldn’t believe our luck and knew we couldn’t miss the moment, so we bought ice cream for all our models and started snapping away.

 

Not long after, it was time to relax. After a long, busy day of shooting, Team Appaman kicked back with late taco lunch at Rockaway Beach Surf Club.

 

Meet the team: Party Hat!

January 19, 2018 in Appaman News, Featured

We were lucky enough to catch up with Appaman’s Chief Executive Woof, Party Hat, between meetings and conference calls today. We chatted over beef jerky in his brand new office bed (“A Christmas gift from the other staff,” he tells me through mouthfuls of beef).

So, Party Hat – you’ve been with the Company from the beginning. What has it been like seeing Appaman grow?

At the start it was just me and my mum and dad which was cool, but now there are loads more staff which is good for me, because it’s loads more people to give me pats and treats. My FAVORITE part of the day is coming into the office with Mum and Dad and saying hi to everyone. I do a lap of the room and greet everyone, then I usually chase a ball around then sleep. It’s pretty chill.

How would you describe your role in the company?

As the Chief Executive Woof my main role is office morale. I literally can’t use a computer or read or write so I can’t help with the day-to-day running of the company, but I trot around and sleep on people’s feet and generally create a sense of peace and joy wherever I go. One of my favorite people in the office, Katie, has taught me to do tricks. I can do sit, stay, lay down, roll over, play dead (Katie says “Party’s over” for this), and shake paws. I can pick which hand has a treat in it, walk in a circle, OH and I can also boop (“it’s targeting, its way more advanced than a boop,” interjects Katie,  “he can follow my hand with his nose.”).

I am also Office Protector – the UPS guy comes every day and I make sure he knows who’s boss (it’s me; I’m the boss).

You have such a busy schedule! What do you do in your downtime? 

I pretty much sleep and play ball. I hang out with my 2 human sisters, sniff for food and bark at cats. I love chilling with my family when they are all home – they are the best. They drop food a lot so that’s good. Snacks galore.

What does 2018 have in store for you?

Sleeping, playing ball, and hopefully learning some new tricks with Katie. I hope to get a lot of treats for being a good boy. I also hate getting hair cuts so I’m hoping for a haircut-free year.

Happy holidays from Appaman!

December 20, 2017 in Appaman News, Appaman Style, Holiday Style

It’s festive season and here at Appaman we love nothing more than ugly holiday sweaters and holiday tunes. Here is an EXCLUSIVE look at our cover of Mariah Carey’s “All I Want for Christmas is You” (complete with choreography, of course). Happy holidays from all of us here at Appaman HQ!

 

It’s Summer Somewhere

December 18, 2017 in Appaman News, Appaman Style, Featured, Holiday Style, New This Season, NYC

Sick of winter already? Meet Appaman’s Resort 2018 collection.

This stunning capsule collection brings all-American vacation vibes to summer-in-the-city style. Tropical patterns and street-mural inspired graphics showcase a palette of rich, whimsical rainbow tones and celebrates the spirit of a cross-country adventure.

Perfect for an escape to warmer temperatures, our Boys collection features swim trunks in bold tropical prints, and hard-wearing rash guards that provide protection from the sun, surf and sand. Our best-selling cotton Graphic Tee is back in three limited-edition prints, as are our classic camp shorts (check out the super cool Shorts in Pineapple!).

Our exclusive Girls Collection features four bold, versatile swim suits (think Pineapples and Sea Unicorns), a rainbow Surf Short, and of course a super cute  tee. One of our favorites is our new Thalia Dress, a soft, versatile dress perfect for dressing up or throwing on over swimwear at the beach.

 

While it may be chilly here in New York, our new Resort 2018 collection has us dreaming of sandy beaches, blue skies and clear water.

Shop Appman’s Resort 2018 Collection here.

 

Inside Appaman HQ: Meet Our Production Guru!

November 15, 2017 in Appaman News, Appaman Style, Featured, In the news, Uncategorized

Last week, we caught up with Abby, our production guru!  She’s the one who ensures your little one’s clothes fit comfortably and move when they move.  Read on to see how the magic happens. 

So what is it exactly that you do? Tell us about your job.

I think I’ve been asked this at every job that I go to. It’s complex what I do. Here at Appaman I am both the technical designer and half the production team! You can guess I am always busy. As the technical designer I work very closely with our design team and I assist in developing the structure of the design from concept to production. I work with the boys and girls designer to make their vision a success. I particularly focus on the fit of a garment, its construction, and fabric structure. All of these elements are tricky when it comes to children because of how quickly they grow and how active they are. For example, when I’m fitting a garment I always take into consideration how the body of a child moves, if a seam is too uncomfortable for them, will they wear this out on the playground? I’m basically trying to engineer a great product that a kid can feel comfortable wearing and will have a good life span.

I am also a part of the production team which means I help organize the logistics of the design. How many colors will a certain style come in? In what sizes will it be in? What are the different trims and accessories it may have? Along with the logistics of each design, the production team also makes sure that we are delivering a safe product for your child. Which means we are constantly staying up to day with safety regulations that are federally regulated. We are constantly testing the trims and fabrics so that nothing toxic or hazardous is on your child. The production team is responsible for knowing the garment inside and out, and if we ever believe we didn’t deliver a great product, we won’t hesitate in recalling an item or replacing it. Without our production team our designs wouldn’t exist, we make sure we deliver the best for your kiddo!

Where did you study or learn your craft?

My mom couldn’t afford any of the fancy dresses I always wanted to wear, but apart from that she loved sewing. I grew up watching her sew my birthday dresses and halloween costumes and since then I’ve been fasinating with how garments come together. I started sewing at such a young because I wanted to be just like mom! I think I was six years old when I first received my first toy sewing machine, I loved it! Half way through highschool I decided I no longer wanted to persue this as a passion but as a career and so I enrolled in vocational classes for design earning credit towards my college degree. I guess it started there. I received my first degree in fashion design at a two year school and wanted to continue studying it. Believe it or not I failed my first pattern making class in college, I was mortified. But I was determined to spend the rest of my life in design. Once I finished my first degree I applied to the Fashion Institute of Design, because it is one of the best schools in the world for art and design, and fashion. So I packed my bags up and moved across the country. I received two degrees there in both fashion disign and techinal design. A lot of my experience and expertise comes from working with some world renown pattern makers from Italy, Hong Kong, and Sri Lanka. Both who have either worked in design houses or are the head pattern masters of huge factories who worked with large clients like Nautica and Material Girl.

What is the thing you are proudest of that you’ve made, designed or achieved?

I love walking the streets of New York and recognizing some of the designs I have worked on being worn by New Yorkers. Especially when it looks great on them, I always want to walk up to people and tell them they look amazing in something I helped bring to life. But then I remember I live in New York and would probably sound crazy if I did that.

What is the biggest challenge about your job?

Everything. There is no easy part of my job. I am one of the few people, apart from the designers, who really has to understand each product and trim inside out. It becomes very stressful. Usually, I have to get several different final approvals before telling overseas to cut and sew for bulk production, that alone is avery stressful position to be in. Especially when math is involved. There so much math that is involved in childrens wear because the way kids grow just doesns’t make any sense, there’s no equation that desides that other than it’s just the way the human body grows in the first 14 years of life but because we’re dealing with thousands of units for mass production there is little room for error. So, when the design is finally ready to be cut and sewn I need to make sure all my T’s and I’s are dotted and every step and procedure is as cleavoyant as possible.

 

Check out www.appaman.com to shop our current winter collection. 

Inside Appaman HQ: Meet the designers!

November 1, 2017 in Appaman News, Appaman Style, Featured

We caught up with talented Appaman designers Will and Val. They are the faces behind the rad Appaman designs you know and love – we asked them about their design inspiration, process, and challenges.

So guys, when did you realize you wanted to be designers when you grow up? 

Will: Not until senior year of college…

Val:  I don’t remember a precise moment where a lightbulb went off that I should get into fashion design, but looking back it was sort of a clear choice.  My dad kept a bunch of my childhood drawings, including a hilarious fashion catalogue that we drew in crayon.  Then when I was in high school, I randomly asked for a sewing machine for Christmas.  I taught myself to sew, and began making my own (pretty terrible) patterns for everything from tote bags to table runners to dog clothes.  My mom and dad actually connected the dots, and nudged me in the right direction when it came to choosing a college. 

What is the biggest challenge in designing for kids?

ValOne challenge is that there are a lot of restrictions and safety rules that we have to follow.  Many of which often affect the overall look and construction of the final garments.  Also, kids need to be comfortable, they have zero tolerance for anything itchy or uncomfortable, so this is a little restricting when choosing fabrics, or seam placements. 

Will:  …Yeah straight up, safety issues. You have to design without the crutch of using a fancy trim, piece of hardware, drawcord, toggle etc.

 

Tell us about your design process? Where do you find inspiration?

Val: We begin by setting up themes for the upcoming season.  This year we are trying to tie the girl and boys line together under one theme, so things are more cohesive.  Then I will take all the hundreds and hundreds of swatches, pick out my favorites, and make try to make everything work together.  I would compare it to solving a puzzle.

WillInspiration comes from the world we live in. Current events, places we visit on vacation, celebrities, music, even the city you are in can help create a certain mood that can translate to the overall attitude/ vibe of the collection you are currently working on.

 

What makes you happy?

ValFor sure, the love of my life, Meatball, my dog (sorry husband).  I love anything to do with animals.  In fact, I always wanted to be a veterinarian when I was little, until I found out that the job entailed more than just hugging an endless amount of animals.

Will: Family. Whether they are related or just best friends, seeing family happy makes me happy.

 

Check out www.appaman.com to shop our current winter collection. 

TUSEN TAKK

October 11, 2017 in Appaman News, Appaman Style

We’re honored to receive the 2017 Earnie Award for Best Boys’ Collection and can’t wait to show you what’s in store for 2018!

Appaman July/August Press Round-Up!

August 18, 2017 in Appaman News, Appaman Style, In the news, Press, Star Style

We are so excited here at Appaman to drop our amazing winter line next week. So, we thought we’d do a PRESS ROUND UP of all the places you might have seen Appaman’s  FW17 line out and about.

RACKED 

We got a shout out in one of our favorite fashion blogs, RACKED, in an article on shopping for fun and unique Kid’s clothing. It turns out that Anica John, CEO of Kid Things is a huge Appaman fan! She comments:

 “I knew that I needed to get some brands that do boys’ clothes really well so it would be fun to shop for them.” She cites brands like Appaman and Andy + Evan as ones that carry more imaginative boys’ looks.”

 

APPAMAN IN PARENTS MAGAZINE: FIRST DAY OF SCHOOL FEATURE 

You might have seen us Family Fun’s super cute round-up of back-to-school wear. We love the bright  colors and graphics! Can you spot our slim leg denim, our best-selling twill pants in jungle green and our girls Adler tee (the super cute silver donut print is hard to miss!)

 

APPAMAN IN B3 CARIBBEAN

We cannot get enough of this gorgeous cover pic of Ziggy Marley and his family. How handsome do the boys look in our fine tailoring?

 

APPAMAN IN EARNSHAWS JULY

 

We love the sharp styling of this great spread in  Earnshaw’s July magazine. You can see our Navy Windowpane suit (available now), and our favorite Faux fur girls coat in Garnet.

 

MINI-CELEBRITY SPOTTING

Appaman is a favorite for so many of our pocket-sized stars of stage and screen. Check it out!

Pint-sized youtube star @dieselrojas (seriously this kid can sing)  

 

Star of ‘This is Us’ @theparkerbates on the blue carpet

Augusto Montaro and his brother wear Appaman at this insanely dreamy wedding 

 

Young actor Julian Grey’s star is on the rise…we love his laid back Appaman styling for a European wedding.

Happy Birthday Party Hat!

June 19, 2017 in Appaman News

Our overwhelmingly cute and cuddly office dog and Assistant Nap Manager, Party Hat Husum, turns 7 years old today. To celebrate, we will give him lots of treats and belly rubs.  We love you, Party! Even when you’re weird and want to go play by yourself and hide under the clothes rack.

Enter the Ultimate Summer Giveaway & Win $1200 in Prizes

June 12, 2017 in Appaman News, Promotions

Is your family getting ready to hit the road this summer? Appaman teamed up with four other great brands to offer one of our fans the ultimate vacation upgrade. Scroll down for details about this great prize package.

appaman-summer-giveaway

One lucky winner will receive a prize package with:

  • $350 gift card to Appaman: Stock up on stylish, adventure-ready threads from this iconic NYC streetwear brand.
  • $300 gift card to Stride Rite: Run wild from coast to coast in shoes built for childhood since 1919.
  • $200 gift card to Seedling:  Play, explore, and create without limits with award-winning activity kits & toys.
  • $200 gift card to Parkland: Pack your gear in durable, classic backpacks available in a range of great designs.
  • $150 in products from Raw Elements: Certified Natural sunscreen that’s gentle enough for infants, but meets the performance demands of the most extreme ocean athletes.

Enter now for your chance to win!

Open to US and Canada residents only. Contest ends July 1st. For complete rules visit the giveaway page.