It’s Norwegian National Day and we’re celebrating our heritage!

May 16, 2018 in Appaman News, Featured

May 17th is Norwegian National Day. In honor of our heritage, here are some facts you might not know about Appaman!

1. Appaman means “monkey man” in Norwegian. Appaman is inspired by, and named after, the childhood companion of co-founder Harald Husum. While growing up in Norway, Harald befriended a corduroy ape named Appaman. Together they traveled the fields and fjords of their native land, sharing many fantastic adventures.

2. Years later, when Harald and his wife Lynn (the other co-founder) were designing the first line, Lynn came up with the idea to use Appaman as the inspiration for the logo.

3. The original Appaman lives in our Manhattan headquarters. He’s too old to handle the daily commute from Brooklyn, but he is quite comfortable in his retirement condo (shelf).

4. Kids love to “find the monkey” on their Appaman gear, so we make sure to put a tiny monkey logo on every piece, either on an arm patch, on the side seam, a zipper pull, or hidden in the lining.

5. 2018 marks Appaman’s 15th anniversary. We’ve got lots in store, so stay tuned!

 

Bonus fact! Appaman HQ is officially closed on Norwegian National Day, so there is limited customer service on Thursday 17th May. Need help? Drop us a line at support@appaman.com and we’ll get back to you ASAP.  

Meet the staff: Australian edition

May 14, 2018 in Appaman News, Appaman Style, Featured, NYC

We recently caught up with Australian staff members Ruby (Operations Assistant) and Sarah (Customer Service) to ask them all the questions we’ve been dying to ask about Australia. Ruby and Sarah have joined the team in our NYC headquarters in the last year. Have we missed anything? Anything you’re dying to know but have never asked? Ask in the comments section.

1. So guys. Are there actually dangerous animals everywhere in Australia, and will they kill you?

Ruby: Yes! Australian wildlife are notorious psychos, nobody knows why they are mad but they are. There are obvious culprits like snakes and spiders,  but even chill-looking animals like these wombats (see below) are low-key raging. I learnt this the hard way when I sent my little brother down a wombat hole after a rogue soccer ball when I was eight (he was five). He didn’t run into anything while he was down there, but apparently if wombats find you in their hole they will freak out and RUTHLESSLY attack. My parents didn’t speak to me for a week.

Wombat

Wombat, not as cute as they seem (Image: mrpbps/Flickr)

Sarah: Ruby is right. Wombats are huge and deceptively cute. We genuinely do have a lot of dangerous animals. However these animals aren’t hanging out in plain sight – most of them are tiny and very shy. Snakes are around a lot in summer – it’s kind of a practiced habit of Australians to loudly stomp when going through any greenery or grass because there are snakes around. I’ve seen my fair share but they aren’t aggressive unless you actively annoy them. They are SO not into people, as soon as they hear anything they will slither away into their little snake holes.  We also get a lot of spiders, it’s another classic Australian habit to shake out any shoes before you put them on; spiders love dark cozy places. Oh also sharks. Sharks are around a lot but they are genuinely not a danger to people as much as you’d think. They get a bad rap because like, one shark will bite someone once a year.  Most beaches have shark alarms and life guards, if one is spotted the alarm sounds and everyone gets out of the water (though honestly a lot of people don’t; if the surf is great surfers will just stay out or just straight up not hear the alarm). We also have shark nets that stretch across entire bays to protect swimmers, and helicopters that hover around and patrol beaches every hour or so (during peak season) to keep an eye out for sharks.

Great White Shark

This Great White Shark wishes you’d never seen Jaws; swears they’re not all like that (Image: Elias Levy/Flickr Creative Commons)

Attack Spider

Huntsman spider, no big deal (Image: darkday/Flickr Creative Commons)

 

2. Do you miss the beach??
Ruby: Surprisingly, YES (despite all the shark talk). Because I am descendant of the convict settlers who were shipped out from Ireland I am uniquely unsuited to all aspects of the Australian environment. The sun shoots straight through my pale eyes, designed for seeing through the Celtic mists, and gives me terrible migraine. No amount of sunscreen will stop me from burning in 0.5 seconds on a hot day and a day at the beach for me means full body suit and a tent. Also, some of my most traumatic memories focus around an Australian tradition called “Nippers”, a curriculum that proposes to teach children how to survive in the surf by throwing them in the water and hoping they are able to swim back to shore. Despite this I really miss it! Australia has so many beautiful beaches and such great surf that you completely take it for granted, I miss big salty waves!
Sarah: I never had to do Nippers, thank God. I’m actually from a beautiful beach town called Newcastle on the East Coast, and we have 5 of the best beaches in the world there. So I definitely do miss the beach (even with our local neighborhood sharks), the ocean and wide open green spaces. Also the proud Australian tradition of getting an unreasonably large serving of chips (fries) wrapped in paper from the beach cafe and sitting and fending off seagulls. Seriously once you feed a seagull a chip, they will bring 100 of their seagull friends and you’ll never know a moment’s peace again.
Sunday, Awesome Sunday.

Sarah left this beach for sunny NYC. (Image: Roanish/Flickr Creative Commons)

3. What are some fave Aussie designers or companies that you miss?
Ruby: I mainly shop vintage but Zimmerman and Lover both make beautiful clothing that I could never afford, Gorman is great. There is a beauty company I used to work for called Mecca that is like the Australian high-end version of Sephora, they stock brands like Nars and Hourglass as well as amazing skincare; their stores are beautiful.

SarahI feel like Ruby has designers covered. I also will add Bec+Bridge. They are two girls from Sydney and their dresses are awesome. Boost Juice is an Aussie juice chain that does AWESOME smoothies, and to be very specific there is a great pasta restaurant in Sydney called Italian Bowl that I think about always and miss way more than I should. 

4. Okay gotta ask – whats your opinion on Vegemite?
Ruby: Love it, wont hear a word against it.

Sarah: It’s fine! I never really ate it a lot, but the biggest mistake with Vegemite is spreading it too thick. The key is a lot of butter and a tiny, thin scraping of Vegemite.

 

5. Don’t roll your eyes, but how often do you throw shrimp on the barbie?

Ruby: Not that much! My family are more ‘lamb chops and veggies on the BBQ on Sundays’ type people.

SarahSame. Also I am literally allergic to shrimp (how unAustralian). We love barbecues and will have them all the time, anywhere and everywhere. It’s such a fun social tradition! Most public parks have barbecues in them, on public holidays and weekends parks are teeming with people who show up with coolers full of food to chuck on the barbie, drinks and outdoor sports gear (i.e. cricket gear).

another shrimp on the barbie

Traditional Aussie pastime or annoying stereotype? (Image: Ziv Pugatch/Flickr Creative Commons)

 

6. Thanks for clearing that up. Moving on – you use so much weird slang. Explain some of your favorite Aussie slang to us?

Ruby: There’s so much that is NSFW! “Cactus” means something is bad or not working, I will continue to use this term even though it only ever garners blank looks. (eg. “The PC is cactus mate”)

Sarah: Okay so I’ve actually compiled a list:

  • Arvo = afternoon eg “see you this arvo mate”
  • Brolly = umbrella eg “mate huge thunderstorm today, take a brolly”
  • Choc a Block = full eg “mate the subway was choc a block this morning”
  • Esky = cooler eg “mate chuck some cold ones in the esky”
  • Thongs = flip flops eg “mate you left your thongs in the ute”
  • Ute – utility vehicle with a tray at the back, eg “mate the plumber parked his ute across my driveway”

7. I will use all those words in a sentence today. Whats the most confusing thing that’s happened to you in New York (i.e. the perennial ‘how is Sydney different to New York?’ question)?

Ruby: Once I got over just how big it was and how long it takes to get everywhere (I didn’t realize Brooklyn was a larger land mass than Manhattan for instance) probably the bomb cyclone that happened the second week I was living in New York. I was stuck in my house without groceries trying to explain to my parents over the phone (who were literally sitting on the beach where we vacation as a family) that I couldn’t go out to find food because all I could see out my window was opaque blizzard. I had assumed everyone was exaggerating about winter in New York, they were not.

MTA at Work Through Spring Snowstorm

NYC subways become even more difficult during a nor’easter. (Image: Photo: Patrick Cashin / Metropolitan Transportation Authority vis Flickr Creative Commons)

 

Sarah: Everything Ruby said. Also subways. Oh my god subways. The first two months I was here, I don’t even want to think about the number of times I got the wrong subway in the wrong direction. Even Google Maps couldn’t save me a lot of the time, which really speaks to my poor sense of direction.  

8. You don’t look Australian. 

Ruby: I don’t take your meaning, these two people below are obviously from the same landmass:  (also, see answer to question two)

SarahWhat does an Australian look like?!?

9. Why do Australians talk about coffee so much?

Flat White

“Why are you so obsessed with me?” – This flat white. (Image: Marco Verch/Flickr Creative Commons)

Ruby: We are so far away from everything we have nothing to do other than perfect and debate the art of hot beverages. Australia is one of the only countries where Starbucks has tanked, we are convinced we can do it better! (I make no apologies, I miss Australian coffee every day).

SarahNo offense but we have the best coffee in the world, and people in Australia (particularly Sydney and Melbourne) treat coffee like a very serious art form. I really don’t know much about the science behind making coffee but whatever it is Australians do it so well. The milk is perfect and the beans are heaven. My favorite coffee in NYC is from Bluestone Lane, a company run by Australians.

 

10. What’s your favorite thing about living here? 

Ruby: Terrifying weather and questionable coffee are more than made up for by the intellectual culture of the city, the thriving arts scene and the opportunities that can be found amidst the chaos. I feel like every person I have met here is pursuing their goals. In New York there is a creativity, passion and ambition on a scale that I haven’t witnessed in any other city I have lived in or visited.

Sarah:  The people I’ve met! As cheesy as that is. People kept warning me that everyone in New York is stressed and mean, and I’ve found the exact opposite. People have been so warm, welcoming and kind to me – from the amazing people at Appaman, right through to strangers I ask for directions. Also I am a comedian, and the comedy and arts scene here is wonderful. So many opportunities and inspiring people. Oh, I also love the Brooklyn Bagel & Coffee Company. And Central Park.

11. And one more question – it’s basically always summer in Australia right? This make you uniquely qualified to discuss our SS18 collection. Give us a rundown of your favorite pieces.

Ruby: I wish  the whole collection came in my size because I would wear all of it. My pick of the girl’s pieces (if I have to choose) would be the Rainbows IOS Tank (it’s sparkly, c’mon!), the Paradise Romper (I can’t imagine anything more comfortable) and the Thalia Dress in Ba-na-na (I eat multiple bananas a day so this print really speaks to me). If I was tiny I’d also wear the Malibu Shorts (both colors, can’t pick); they’d be the perfect BBQ short because you can run around, play sport, eat, sit on the ground, wear them over a bathing suit, and nap in them.

Sarah: Honestly, as a lover of food I can’t go past the Burger Shirt. I love burgers so much and this shirt is incredibly soft. Also the Banana Printed Tee and basically any of the Spring Fine Tailoring. The Linen Mod Suits are such fantastic colors, and the built-in pocket squares are such a practical idea. As someone who loses things a lot I need built-in everything ie built-in phone, wallet, bag, lunchbox etc.

Staff Picks: Camp Flicks

April 26, 2018 in Appaman News

Image: Matthew Ingram/Flickr

For so many kids, there are two times of year: summer camp, and the rest of the year. Camp movies are the perfect thing to enjoy as a family during that final stretch between late spring and the most glorious weeks of the year. The timeless setting is a nostalgic treat for adults, and what kid doesn’t love a story about minimally supervised adventures where the children reign over the adults nearly every time?

Here are some of our favorite camp films for the family to enjoy:

1. The Parent Trap (1961)

All generations can enjoy this camp classic together, where teenage twins Hallie and Annie, who were separated at birth, meet at summer camp for the first time and decide to switch places. We love the ‘90s remake too, but there’s something about the groovy ’60s charm of the original Hayley Mills version that can never be duplicated. It’s worth it if only for “Let’s Get Together.”

2. The Parent Trap (1998)

It’s rare that a remake of a beloved classic film can hold its own next to the original, but this one arguably does. Maybe it has something to do with the camp setting being so timeless. The tradition of camp is what makes it so special (even when you’re in trouble for pranking your bunkmates).

3. Addams Family Values (1993)

Wednesday (Christina Ricci) and Pugsley Addams aren’t exactly a great fit for the rah-rah, sunshine-and-rainbows vibe of Camp Chippewa…especially because it’s not really a very friendly place when you’re an outsider who marches to the beat of your own (morbid) drummer. Families with a offbeat sense humor and an appreciation for the macabre will enjoy this underrated dark, campy comedy and its all-star cast. It’s rated PG-13, so it’s best for older kids.

4. Heavy Weights (1995)

A group of boys find fun and camaraderie at a camp for overweight kids, which isn’t as bad as they’d feared…at first. Then, the camp goes bankrupt and is taken over by a maniacal, self-serving fitness guru, played by Ben Stiller. Kids will love the snappy, quotable one liners (“Attention campers! Lunch has been cancelled due to a lack of hustle.”) and the glorious face off against the evil villain. Adults may roll their eyes at the crude humor, but that’s ok. Written by Judd Apatow, and featuring a young Kenan Thompson.

5. It Takes Two (1995)

Ok, so maybe it’s another film where two lookalikes meet at camp (one rich, one poor), but this Parent Trap inspired comedy, starring Kirstie Alley and Mary-Kate and Ashley Olsen, was mentioned by almost every staff member at Appaman HQ. It’s certainly one of the most memorable films of the Olsen twin empire, and features a food fight and plenty of kid-lead hijinks.

6. Moonrise Kingdom (2012)

The quintessential summer love story. We all have memories of wanting to spend all our time with our camp flings. Wes Anderson perfectly captures those memories in this quirky summer camp flick.

7. The Baby-Sitters Club (1995)

This time, the kids are the counselors! It’s summer time and the teenage entrepreneurs known as the Baby-Sitters Club have started a day camp for all the kids in town. When they’re not running the show at Camp BSC, they’re coming to terms with their own adolescent coming-of-age narratives.

8. Camp Rock (2008)

Disney’s iconic straight-to-tv movie deserves to be treasured forever because it launched the career of pop juggernaut Demi Lovato. It also features the Jonas brothers with super questionable 00’s haircuts. Set at a camp for talented musicians, this film follows the journey of the Camp Rock kids as they prepare for a huge final showcase. It has everything you want out of a camp movie – slapstick comedy, now-outdated fashion trends, classic camp shenanigans, romance and  — of course — awesome original music. Show up for the nostalgia, stay for the genuinely catchy tunes.

9. Troop Beverly Hills (1989)

It’s not a “camp flick” in the summer camp sense, but this ’80s gem is too good to overlook. A group of wealthy Wilderness Troop girls, lead by the fashionable and fabulous Phyllis Neffler (Shelley Long) must finally learn to rough it if they’re going to compete for ultimate glory against the more seasoned scouts at the annual jamboree. Anyone who thinks you can’t “scout” in style has never seen this film, and its over-the-top, impeccably styled wardrobe.

10. Wet Hot American Summer (2001) — For grown ups only!

You’ll have to wait until your littles are off to their own camp before watching this one. This farce/satire is one of the best cult classic comedies ever made, and certainly one of the best camp films. Set on the last day of camp in 1981, it follows of group of counselors and staff as they wrap up unfinished business (and romance) before they must return to the real world and leave the magic of camp.  The bizarre and absurdist humor isn’t for everyone, but if you’re into the weirdness, you’ll treasure this film.

Bonus! A TV series we can’t forget: Salute Your Shorts (1991-1993)

Younger Gen-X’ers and older Millennials have fond memories of this excellent television show from Nickelodeon’s early ’90s heyday, before kids’ television became as highly produced and stylized as it is today. The teenage campers of Camp Anawanna have different backgrounds and personalities, but stuck together at camp (with hardly any adults), they have fun, prank their clueless counselor, and form lasting bonds.

APPAMAN x HYPEKIDS Giveaway!

April 9, 2018 in Appaman News, Appaman Style, Featured, New This Season, NYC, Promotions

We’re so excited to announce our next giveaway! We’ve teamed up with Hypekids to offer you guys a chance to win a $200 #appaman gift card! This sweeps is available to U.S. users only. To enter the competition, simply head to Hypekid’s Instagram and follow the steps.

The winner of the giveaway will be announced on our Instagram, and contacted via DM on April 13th.

Please note: The maximum number of entries allowed during the giveaway period is one (1) per person.

Good luck!

 

HYPEKIDS X APPAMAN

April 6, 2018 in Appaman News, Appaman Style, Featured, In the news, NYC, Press

In case you missed it, this month we were lucky enough to team up with the folks at Hypekids on a fun, food-themed shoot at local hotspot, Brooklyn Farmacy & Soda Fountain. Here, we give you an exclusive behind-the-scenes peek.

Getting some inspo from our favorite superhero

When we weren’t taking photos, we were mostly just enjoying sweet treats such as ice cream, pie and cookies (the treats they cook up at the Farmacy are SO YUMMY!).

…I guess we are in for a treat??

The shoot features sunglasses from Sons & Daughters, a super cool Canadian company that specializes in sun-safe, trendy eyewear for kids.

Photographer Extraordinaire Eddie Lee at work

The kids also wore super cool kicks by Vans – we all particularly loved the limited-edition SpongeBob SquarePants shoes (we’re happy to report they come in adult sizes too).

Our Head of Marketing enjoying a well-earned coffee after the shoot.

A huge thank you to the wonderful staff at Brooklyn Farmacy for having us – there will be multiple trips back for ice cream sundaes, whoopie pies and sandwiches. You can follow them on Instagram or Facebook for drool-worthy food pics.

Our Head of Wellness, Party Hat, waiting outside to approve the final shots (and also for pats and treats).

Don’t forget to check out the story on Hypekids, and shop all the looks from the shoot at appaman.com

Appaman on the Orange Carpet

March 26, 2018 in Appaman News, Appaman Style, In the news, Press, Star Style

It’s the Nickelodeon’s night of nights, when all our favorite pint-sized stars dress in their finest to strut their stuff on the orange carpet. Here’s a round-up of our fave Appaman looks from the Nickelodeon Kids’ Choice Awards.

Parker Bates and Prestyn Bates

Appaman’s favorite brothers Parker Bates and Prestyn Bates were absolute stars on the Orange Carpet this weekend. Parker rocked it in our Mod Suit in Raspberry and Burger Tee, and styled the look with white sneakers and a casual rolled sleeve. E! Online LOVED his look.  Prestyn went in full-burger mode in our Burger Tee and Pattern Shirt with jeans and boots. Snap up these sharp orange carpet looks for yourself now – all styles still available online!

 

JD McCrary

Appaman fan favorite JD McCrary looked super fly in our Mod Suit in Navy Windowpane from FW17. JD is already a household name thanks to THAT performance with Childish Gambino at the Grammys, but he is set to be a worldwide star after landing the role of Young Simba in the upcoming film production of The Lion King. (Sidenote: there was huge excitement in the office when this film adaption was announced – Beyoncé as Nala? Yes, please.) JD styled the suit with white sneakers, a necklace and a casual white tee. The Mod Suit is no longer available in the Navy Windowpane option, but luckily we have a fresh spring update on the blue suit, the Mod Suit in French Blue, plus other Fine Tailoring looks to style your way. Like JD, you can style this with a tee and sneakers, or go formal with dress shoes, a shirt and bow tie.

 

Seth Carr 

Seth Carr played the flashback version of Michael B. Jordon as a young Erik Killmonger in Marvel’s Black Panther – so you KNOW he’s set to be a huge star. The film just grossed over a billion dollars at the box office; and is breaking records left, right and center. We are so proud that Seth picked out our suit for the red carpet – we LOVE the styling with a casual stripe tee and rolled sleeves.

 

What were your fave red carpet looks? Shop these looks and more at Appaman.com

Appaman Summer 2018: Boys.

March 13, 2018 in Appaman News, Appaman Style, Featured, New This Season, NYC

To celebrate the launch of our Summer Collection 2018, we wanted to introduce some of our favorite pieces from the collection. The line features buttery soft, light fabrics, classic silhouettes, bold colors and of course, fun graphics. The beauty of the collection is that it’s very mix-and-match – pick a top, pick some shorts and you’re ready for adventure. Check it out!

Graphics (of course):

Your favorite Graphic tee is back in a bunch of cool new colors and prints. The Lowrider Tee features a vintage, LA-inspired car print and comes in two bold colors. Team in with denim and sneakers for the ultimate summer look. As with all our tees, you can also add a fun pop of color to a formal look, and team the tee with skinny twills and a blazer. We love the Gorilla Tee, which features the king of the jungle in stunning hand-drawn detail. Little musicians will love our Rockstar Tee, and there’s nothing not to love about our Hipster Tee which features a cool graphic – we’re talking headphones, skateboards, and of course pizza. It basically sums up our summer plans in one shirt.

 

 

A Little More than a Tee:

For those in-between events, we have you covered with a range of not-quite-tees. For in-between temperatures, we love the Short Sleeve Sweatshirt. It’s a sweatshirt fabric with short, cuffed sleeves, and is a perfect transitional piece. It features the same cool Skull graphic as on our Skully Tee. The Hooded Tee is the ultimate post-beach shirt; with breathable woven fabric, a big kangaroo pocket and a super-cool hood. A slightly dressier option is the Houston tee – neutral colors and an on-trend henley neckline. Team with our Skinny Twills for cool smart-casual. For something a little different, the Chroma Tee is a vintage-inspired tee with a faux pocket and on-trend distressed look.  The STAR of the summer collection is our Printed Tee – we honestly can’t pick which print we love more so we won’t. Bananas come in many forms – regular bananas, banana smoothie, banana split, and obviously, banana tee. The Monstera shirt is covered in palm fronds, and will transport you straight to the tropics. Promise.

Get Fancy:

Presenting: the perfect party shirt!  Fun prints, lightweight fabric with buttons and a collar. The perfect dress-me-up-or-dress-me-down shirt! This season’s offerings feature the Pattern shirt in a Hipster print (the same one we’ve seen on our graphic tee) and a Pina print – a navy shirt with bold neon pineapples. Fun fact: we carry a dress for girls in this very same fabric; this makes for a super fun co-ordinated sibling look. For something a little more classic, the Benson Shirt comes in plaids and a fun embroidered bicycle print. All these shirts have a cuffed and buttoned sleeve and front pockets

Get Shorty:

It’s not a proper summer day without your favorite pair of shorts – our summer collection has something for everyone. For a soft short, we have the Camp Shorts and the Reef Shorts. Both feature an elastic waist, faux drawstring and deep pockets. These are one of the biggest “HOW ARE THEY SO SOFT” pieces that we do every year. The Reef Shorts are a little more structured with a zip pocket and finished hem, whereas the Camp Short has a distressed hem and open pockets. We love styling these with a graphic tee and sneakers = ultimate street cred. If you’re feeling something a little more structured, we have the Punk Shorts – a skinny-leg denim-feel short with pockets and a semi-elastic waist. A highlight is the bold Spicy Mustard color – a great way to make a statement and still be super comfortable. The Coastal Shorts are a more relaxed fit in neutral colors. Both styles are super versatile – they can be dressed up with a collared shirt and a blazer, or dressed down with a tee and sneakers. Comfort and style have never been easier.

Shop the whole collection now at www.appaman.com/new-arrivals 

Where to Wear It: Fine Tailoring Spring Style Guide

March 9, 2018 in Appaman News, Holiday Style, Mom Hacks, New This Season, NYC

Spring is upon us, and with it, comes a whole new range of colors, fabrics, and styling options for spring and summer boys suiting. With wedding season and spring holidays right around the corner, there’s no better to try out bright tones, soft pastels, light cottons, and bold patterns of the season.

For adults and kids alike, it’s important to choose a suit and overall look that matches the formality and season of event, but also your personal look and style. We know that it can be a challenge, we made a style guide to help you choose which spring suit styles will work for you.

Formal Occasions

While some weddings or fancy affairs may require a full traditional tuxedo, boys can get away with a wider color range than adults when choosing a suit + shirt + tie combo. While grown men might stick to traditional grey, navy, and black suits, along with a classic white shirt and dark tie, kids look great with a punch of youthful color. That said, the classics are classics for a reason — grey, navy, and black suits never go out of style and are always in season.

Dressy Casual or Semi-Formal

If you have a spring wedding, holiday event or daytime celebration coming up – don’t stress, we’ve got you covered. Our pastel suits are lightweight, breathable and come in a super cool range of colors. We love teaming the Mod Suit in Sky Slub with a pink shirt – pink is opposite on the color wheel and makes the blue suit pop. For a more laid-back look, rock an open collar and cuffed pants. To dress it up add a tie or bowtie, and top it off with a hat. You can even swap out the pants for shorts for super hot days – no matter the temperature, we’ve got your style sorted.

Fun and Festive

For you next event, we suggest going all out with bold colors, fun patterns and cool accessories. There’s so many different ways to rock our Mod Suit in Teal – dress it up with a standard shirt and bow tie or tie, or keep it casual with a tee and sneakers. Rock a colored blazer with beach pants and sneakers, and top it off with a hat for extra flair. Spring is the perfect time to experiment with bolder colors, or even just dip your toe in. Rules of fashion? Pfft. They’re made to be broken. We make our own rules.

Beachy Casual

 

If you’re lucky enough to be headed to a destination wedding this season, you can’t go wrong with our beach pants and beach shirts. They tick all the boxes – breathable, lightweight fabric, on-trend seasonal colors, and best of all – no ironing required! The luxe textured fabric has a natural crinkle. Throw on a blazer to dress it up, or swap trousers for shorts for ultimate laidback chic. Insider tip – we love styling the pants with a rolled cuff and sneakers.

 

Our Spring collection is available now on our web store.

Behind the Scenes: A Day at Rock-Rock-Rockaway Beach

February 8, 2018 in Appaman News, NYC

Chewing out a rhythm on my bubble gum
The sun is out and I want some
It’s not hard, not far to reach
We can hitch a ride to Rockaway Beach.
– The Ramones “Rockaway Beach”

For Appaman’s Spring/Summer 2018 campaign, we headed out to one of our favorite local getaways: Rockaway Beach, Queens. Since the earliest days of Appaman, we have drawn our inspiration from the spirit and style of our hometown of New York City, so whenever we can, we love to do our photoshoots “on location” in the places that inspire them.

Most people wouldn’t consider New York to be much of a beach town, but like it says in the Ramones song, the sandy coast of Rockaway Beach is never far away. With just a quick swipe of the MetroCard, you can hop on the subway and emerge at the coast of the Atlantic Ocean, pop open your umbrella, and go for a surf or swim without ever leaving New York City limits.

Here’s a look behind the scenes of our day in the Rockaways:

 

The beach wasn’t officially open for the summer yet, so we had the place pretty much all to ourselves.

 

All hands on deck! Appaman co-founder/boss lady Lynn is ready for anything with a collection of accessories and props.

 

As they waited for their turn in front of the cameras, Cornelius and our other models had fun hunting around for shells, rocks, sealife, and other treasures.

 

Horseshoe crab!

 

A shoeless model hitches a ride onto girls’ designer Val so she can change into her next look.

 

So it’s possible that we weren’t technically allowed to use this lifeguard stand, but we managed to sneak in a few quick pics before anyone spotted us.

 

Remember how we said we had the place all to ourselves? We were also on a dead end street, so there were hardly any other people around. So, you could imagine our surprise when, in a magical and serendipitous moment, just when our models seemed to be itching for a break, we heard the jingle of an ice cream truck coming our way! We couldn’t believe our luck and knew we couldn’t miss the moment, so we bought ice cream for all our models and started snapping away.

 

Not long after, it was time to relax. After a long, busy day of shooting, Team Appaman kicked back with late taco lunch at Rockaway Beach Surf Club.

 

Meet the team: Party Hat!

January 19, 2018 in Appaman News, Featured

We were lucky enough to catch up with Appaman’s Chief Executive Woof, Party Hat, between meetings and conference calls today. We chatted over beef jerky in his brand new office bed (“A Christmas gift from the other staff,” he tells me through mouthfuls of beef).

So, Party Hat – you’ve been with the Company from the beginning. What has it been like seeing Appaman grow?

At the start it was just me and my mum and dad which was cool, but now there are loads more staff which is good for me, because it’s loads more people to give me pats and treats. My FAVORITE part of the day is coming into the office with Mum and Dad and saying hi to everyone. I do a lap of the room and greet everyone, then I usually chase a ball around then sleep. It’s pretty chill.

How would you describe your role in the company?

As the Chief Executive Woof my main role is office morale. I literally can’t use a computer or read or write so I can’t help with the day-to-day running of the company, but I trot around and sleep on people’s feet and generally create a sense of peace and joy wherever I go. One of my favorite people in the office, Katie, has taught me to do tricks. I can do sit, stay, lay down, roll over, play dead (Katie says “Party’s over” for this), and shake paws. I can pick which hand has a treat in it, walk in a circle, OH and I can also boop (“it’s targeting, its way more advanced than a boop,” interjects Katie,  “he can follow my hand with his nose.”).

I am also Office Protector – the UPS guy comes every day and I make sure he knows who’s boss (it’s me; I’m the boss).

You have such a busy schedule! What do you do in your downtime? 

I pretty much sleep and play ball. I hang out with my 2 human sisters, sniff for food and bark at cats. I love chilling with my family when they are all home – they are the best. They drop food a lot so that’s good. Snacks galore.

What does 2018 have in store for you?

Sleeping, playing ball, and hopefully learning some new tricks with Katie. I hope to get a lot of treats for being a good boy. I also hate getting hair cuts so I’m hoping for a haircut-free year.