Inside Appaman HQ: Meet Our Production Guru!

November 15, 2017 in Appaman News, Appaman Style, Featured, In the news, Uncategorized

Last week, we caught up with Abby, our production guru!  She’s the one who ensures your little one’s clothes fit comfortably and move when they move.  Read on to see how the magic happens. 

So what is it exactly that you do? Tell us about your job.

I think I’ve been asked this at every job that I go to. It’s complex what I do. Here at Appaman I am both the technical designer and half the production team! You can guess I am always busy. As the technical designer I work very closely with our design team and I assist in developing the structure of the design from concept to production. I work with the boys and girls designer to make their vision a success. I particularly focus on the fit of a garment, its construction, and fabric structure. All of these elements are tricky when it comes to children because of how quickly they grow and how active they are. For example, when I’m fitting a garment I always take into consideration how the body of a child moves, if a seam is too uncomfortable for them, will they wear this out on the playground? I’m basically trying to engineer a great product that a kid can feel comfortable wearing and will have a good life span.

I am also a part of the production team which means I help organize the logistics of the design. How many colors will a certain style come in? In what sizes will it be in? What are the different trims and accessories it may have? Along with the logistics of each design, the production team also makes sure that we are delivering a safe product for your child. Which means we are constantly staying up to day with safety regulations that are federally regulated. We are constantly testing the trims and fabrics so that nothing toxic or hazardous is on your child. The production team is responsible for knowing the garment inside and out, and if we ever believe we didn’t deliver a great product, we won’t hesitate in recalling an item or replacing it. Without our production team our designs wouldn’t exist, we make sure we deliver the best for your kiddo!

Where did you study or learn your craft?

My mom couldn’t afford any of the fancy dresses I always wanted to wear, but apart from that she loved sewing. I grew up watching her sew my birthday dresses and halloween costumes and since then I’ve been fasinating with how garments come together. I started sewing at such a young because I wanted to be just like mom! I think I was six years old when I first received my first toy sewing machine, I loved it! Half way through highschool I decided I no longer wanted to persue this as a passion but as a career and so I enrolled in vocational classes for design earning credit towards my college degree. I guess it started there. I received my first degree in fashion design at a two year school and wanted to continue studying it. Believe it or not I failed my first pattern making class in college, I was mortified. But I was determined to spend the rest of my life in design. Once I finished my first degree I applied to the Fashion Institute of Design, because it is one of the best schools in the world for art and design, and fashion. So I packed my bags up and moved across the country. I received two degrees there in both fashion disign and techinal design. A lot of my experience and expertise comes from working with some world renown pattern makers from Italy, Hong Kong, and Sri Lanka. Both who have either worked in design houses or are the head pattern masters of huge factories who worked with large clients like Nautica and Material Girl.

What is the thing you are proudest of that you’ve made, designed or achieved?

I love walking the streets of New York and recognizing some of the designs I have worked on being worn by New Yorkers. Especially when it looks great on them, I always want to walk up to people and tell them they look amazing in something I helped bring to life. But then I remember I live in New York and would probably sound crazy if I did that.

What is the biggest challenge about your job?

Everything. There is no easy part of my job. I am one of the few people, apart from the designers, who really has to understand each product and trim inside out. It becomes very stressful. Usually, I have to get several different final approvals before telling overseas to cut and sew for bulk production, that alone is avery stressful position to be in. Especially when math is involved. There so much math that is involved in childrens wear because the way kids grow just doesns’t make any sense, there’s no equation that desides that other than it’s just the way the human body grows in the first 14 years of life but because we’re dealing with thousands of units for mass production there is little room for error. So, when the design is finally ready to be cut and sewn I need to make sure all my T’s and I’s are dotted and every step and procedure is as cleavoyant as possible.

 

Check out www.appaman.com to shop our current winter collection. 

Inside Appaman HQ: Meet the designers!

November 1, 2017 in Appaman News, Appaman Style, Featured

We caught up with talented Appaman designers Will and Val. They are the faces behind the rad Appaman designs you know and love – we asked them about their design inspiration, process, and challenges.

So guys, when did you realize you wanted to be designers when you grow up? 

Will: Not until senior year of college…

Val:  I don’t remember a precise moment where a lightbulb went off that I should get into fashion design, but looking back it was sort of a clear choice.  My dad kept a bunch of my childhood drawings, including a hilarious fashion catalogue that we drew in crayon.  Then when I was in high school, I randomly asked for a sewing machine for Christmas.  I taught myself to sew, and began making my own (pretty terrible) patterns for everything from tote bags to table runners to dog clothes.  My mom and dad actually connected the dots, and nudged me in the right direction when it came to choosing a college. 

What is the biggest challenge in designing for kids?

ValOne challenge is that there are a lot of restrictions and safety rules that we have to follow.  Many of which often affect the overall look and construction of the final garments.  Also, kids need to be comfortable, they have zero tolerance for anything itchy or uncomfortable, so this is a little restricting when choosing fabrics, or seam placements. 

Will:  …Yeah straight up, safety issues. You have to design without the crutch of using a fancy trim, piece of hardware, drawcord, toggle etc.

 

Tell us about your design process? Where do you find inspiration?

Val: We begin by setting up themes for the upcoming season.  This year we are trying to tie the girl and boys line together under one theme, so things are more cohesive.  Then I will take all the hundreds and hundreds of swatches, pick out my favorites, and make try to make everything work together.  I would compare it to solving a puzzle.

WillInspiration comes from the world we live in. Current events, places we visit on vacation, celebrities, music, even the city you are in can help create a certain mood that can translate to the overall attitude/ vibe of the collection you are currently working on.

 

What makes you happy?

ValFor sure, the love of my life, Meatball, my dog (sorry husband).  I love anything to do with animals.  In fact, I always wanted to be a veterinarian when I was little, until I found out that the job entailed more than just hugging an endless amount of animals.

Will: Family. Whether they are related or just best friends, seeing family happy makes me happy.

 

Check out www.appaman.com to shop our current winter collection. 

TUSEN TAKK

October 11, 2017 in Appaman News, Appaman Style

We’re honored to receive the 2017 Earnie Award for Best Boys’ Collection and can’t wait to show you what’s in store for 2018!

Appaman July/August Press Round-Up!

August 18, 2017 in Appaman News, Appaman Style, In the news, Press, Star Style

We are so excited here at Appaman to drop our amazing winter line next week. So, we thought we’d do a PRESS ROUND UP of all the places you might have seen Appaman’s  FW17 line out and about.

RACKED 

We got a shout out in one of our favorite fashion blogs, RACKED, in an article on shopping for fun and unique Kid’s clothing. It turns out that Anica John, CEO of Kid Things is a huge Appaman fan! She comments:

 “I knew that I needed to get some brands that do boys’ clothes really well so it would be fun to shop for them.” She cites brands like Appaman and Andy + Evan as ones that carry more imaginative boys’ looks.”

 

APPAMAN IN PARENTS MAGAZINE: FIRST DAY OF SCHOOL FEATURE 

You might have seen us Family Fun’s super cute round-up of back-to-school wear. We love the bright  colors and graphics! Can you spot our slim leg denim, our best-selling twill pants in jungle green and our girls Adler tee (the super cute silver donut print is hard to miss!)

 

APPAMAN IN B3 CARIBBEAN

We cannot get enough of this gorgeous cover pic of Ziggy Marley and his family. How handsome do the boys look in our fine tailoring?

 

APPAMAN IN EARNSHAWS JULY

 

We love the sharp styling of this great spread in  Earnshaw’s July magazine. You can see our Navy Windowpane suit (available now), and our favorite Faux fur girls coat in Garnet.

 

MINI-CELEBRITY SPOTTING

Appaman is a favorite for so many of our pocket-sized stars of stage and screen. Check it out!

Pint-sized youtube star @dieselrojas (seriously this kid can sing)  

 

Star of ‘This is Us’ @theparkerbates on the blue carpet

Augusto Montaro and his brother wear Appaman at this insanely dreamy wedding 

 

Young actor Julian Grey’s star is on the rise…we love his laid back Appaman styling for a European wedding.

Happy Birthday Party Hat!

June 19, 2017 in Appaman News

Our overwhelmingly cute and cuddly office dog and Assistant Nap Manager, Party Hat Husum, turns 7 years old today. To celebrate, we will give him lots of treats and belly rubs.  We love you, Party! Even when you’re weird and want to go play by yourself and hide under the clothes rack.

Enter the Ultimate Summer Giveaway & Win $1200 in Prizes

June 12, 2017 in Appaman News, Promotions

Is your family getting ready to hit the road this summer? Appaman teamed up with four other great brands to offer one of our fans the ultimate vacation upgrade. Scroll down for details about this great prize package.

appaman-summer-giveaway

One lucky winner will receive a prize package with:

  • $350 gift card to Appaman: Stock up on stylish, adventure-ready threads from this iconic NYC streetwear brand.
  • $300 gift card to Stride Rite: Run wild from coast to coast in shoes built for childhood since 1919.
  • $200 gift card to Seedling:  Play, explore, and create without limits with award-winning activity kits & toys.
  • $200 gift card to Parkland: Pack your gear in durable, classic backpacks available in a range of great designs.
  • $150 in products from Raw Elements: Certified Natural sunscreen that’s gentle enough for infants, but meets the performance demands of the most extreme ocean athletes.

Enter now for your chance to win!

Open to US and Canada residents only. Contest ends July 1st. For complete rules visit the giveaway page.

An Appaman Baby Shower

May 9, 2017 in Appaman News, Appaman Style, DIY

Appaman HQ loves to celebrate, and what better occasion than a new baby?

Operations Manager Alyssa is expecting her first child, and with her due date right around the corner, we gathered the staff and headed to Brooklyn for a garden party baby shower at Lynn & Harald’s house.

Appaman cofounder/party hostess Lynn (left) and guest of honor Alyssa (right)

Appaman cofounder/party hostess Lynn (left) and guest of honor Alyssa (right)

We even had a special surprise guest (former Appaman staffer Jenna) fly in from Texas for the occasion!

Surprise guest Jenna (left), Katie (center) and mom-to-be Alyssa

Surprise guest Jenna (left), Katie (center) and mom-to-be Alyssa

We had a wonderful time stepping outside the office and celebrating a smart and dedicated woman who works so hard to make sure that Appaman is the best that it can be.

How does Team Appaman throw a baby shower? Check out our party details and more photos after the jump…

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A note from our founders: Support the Malala Fund for International Women’s Day

March 7, 2017 in Appaman News

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Wednesday, March 8th is International Women’s Day, a global day celebrating the social, economic, cultural, and political achievements of women.  At Appaman, it’s a chance to acknowledge the incredible contributions of women specifically in business and the workforce, because as a 95% female team, we feel the weight of this every day.

We work hard, we multitask, we support our fellow colleagues, and we share and celebrate the exciting moments together, including everything from professional or personal successes to internet-breaking news about Beyoncé’s legendary twin pregnancy announcement.

During a recent office meeting, we discussed International Women’s Day, the many events being held this Wednesday around the country and in our own city, and the implications on our staff. We decided that if a team member has an event, a project, a march or an experience they want to have on this day, we would not stop them and the work could wait.

The office will remain open, and to honor this day, we are donating 20% of all Appaman.com sales made through Friday, March 10th to the Malala Fund.

It’s estimated that worldwide, over 30 million primary school-aged girls are out of school, and 98 million will not complete their secondary education. The Malala Fund has a mission to help girls complete 12 years of safe, quality education. This is a cause that Appaman is proud to support.

We have two daughters that don’t want for anything.  As parents, it is a challenge and an important goal to help them understand how privileged they are to have food on the table, clothes on their backs, and, most importantly, the opportunity to attend school.

We hope that you will join us in supporting this cause.

If you are interested in contributing to the Malala Fund through your Appaman.com order, please be sure to place it by 11:59 PM on Friday, March 10, 2017.
For information about the Malala Fund, including more opportunities to give support, please visit www.malala.org.

Regards,

Lynn and Harald Husum
Appaman Co-founders

Malala Yousafzai, co-founder of the Malala Fund. author, human rights & education advocate, and the youngest ever Nobel Prize laureate.

Malala Yousafzai, co-founder of the Malala Fund. author, human rights & education advocate, and the youngest ever Nobel Prize laureate.

malala logo

Need a friend? Print your own foldable Appaman monkey

February 24, 2017 in Appaman News, DIY, In the news

Never be lonely again with the all new Appaman Foldable Monkey!

foldable

Story time!

You may remember that Appaman, Inc. was inspired by and named after the childhood companion of our founder, Harald Husum. When Harald was a kid growing up in Norway, he had a stuffed corduroy monkey named Appaman (“monkey man” in Norwegian) who accompanied him on many fantastic adventures through the fields and fjords. The original Appaman now lives at Appaman HQ in NYC, and while he doesn’t go on as many adventures as he used to, he continues to inspire us, reminding us of the spirit of adventure and imagination of those youthful times.

Now, you can make your very own Appaman to accompany you on your adventures, wherever they may take you. And…it’s free! All you need is a printer, scissors, and either tape or glue. Download and print the PDF from appaman.com/foldable, cut out, and assemble your 3-D papercraft Appaman figure according to the included instructions. (Hey kids: Go wrangle yourself an adult to help with some of the trickier cuts, especially if you print it on heavy paper)

For a limited time we’re including one paper foldable, pre-printed in full color on glossy cardstock, in every Appaman.com order. This special thank you gift for our customers is ready for you to cut, fold, glue, and — most importantly — play with!

Don’t forget to share your adventures with us! We’d love to document all the shenanigans that Appaman is getting into all over the world. Take a photo of your paper Appaman, post it on Instagram, tag us (@appaman) and hashtag your photo #appamanfoldable. Be sure to tell us where he is!

Check out this video and watch a paper Appaman come to life:

Click here to download PDF

 

Spring Style Preview

January 26, 2017 in Appaman News, Featured, New This Season

spring-preview-blog2

It’s still winter here in NYC, home of Appaman HQ, but all this talk of swimsuits and tropical vacations has us itching for warm weather and spring fashion. We are excited to treat our fans to a sneak peek of some of the new looks that are on the way.

Can you blame us? Every season, Appaman co-founders Lynn & Harald work step by step with our awesome designers with the goal of creating great looking, comfortable clothing that kids will feel their best in. This season, we experimented with some new styles and bold colors, collaborated with some fantastic illustrators for our artist-designed prints, and carefully refined the fit of some of the returning best sellers. We think you’ll love the result. From our soft, premium cotton signature graphic tees, slouchy cozy sweats, to our fan-favorite Fine Tailoring collection, there’s something special for every kid.

Take a look at some of our Spring 2017 favorites (after the jump):

Want to be the first to find out when the new collection launches? Sign up for our newsletter on the Appaman.com home page.

 

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