Behind the Scenes at Appaman: Susan’s Sketchbooks

October 10, 2013 in Appaman News, New This Season

Susan Kay, hard at work!

Susan Kay, hard at work!

Susan Kay is our ultra-talented designer that’s responsible for taking the Appaman aesthetic and turning it into a fashion-forward, cohesive collection with cool and wearable pieces. We asked her to share some pages from her sketchbook so our fans could take a peek behind the scenes into her creative process and see where some of their favorite Fall/Winter 2013 pieces began.

There are many steps involved in design and production, starting with Susan’s initial meetings with Harald, where they discuss looks that inspire them, favorite vintage styles, and upcoming trends they love. Lynn weighs in with feedback from buyers about what our customers like and styles they want to see.

Check out Appaman’s Pinterest page to see what inspires us this season 

In the meantime, Susan begins to sketch, and the ideas start to come to life. She draws out croquis (fashion sketches of outfits) and individual pieces to visualize the garments and establish the look of the season. She experiments with different designs she has in mind and adds notes about the detailing.

Most of the styles will undergo lots of revisions before they go to production (if they make it that far), so it’s always fun to look back on the process and see the origins of some of our favorite pieces…

  • Here’s an early sketch of a modern, casual cheerleader-inspired look, which pairs a stylized varsity jacket with a pleated skirt and knit hat. Our collection features this style in the form of the Varsity Bomber with quilted stitching, the Box Pleat Skirt, and Tilly Hat.
bomber_boxpleat

The final product

  • For boys, Susan imagined a preppy vintage cardigan, inspired by letter sweaters and classic Ivy League style. We ended up with the Thompson Cardigan, which looks updated and modern with our Skinny Twill Pants.
cardigans

This look was practically custom-made for our model, Daniel

vest_varsity

Lots of revisions, but we think it turned out OK :)

prattdownparka

No one rocks a parka and a scowl quite like Jaden

promtee

Every girl’s best bud

starstee

Can you spot the difference?

For more behind the scenes fun straight from Appaman HQ, be sure to follow us on Facebook and Instagram!

 

Start Your Engines! Get This Mean Street Style On Appaman.com

August 7, 2013 in New This Season

All styles available on Appaman.comAll styles available on Appaman.com

Above styles available on Appaman.com

A look fit for a rebel, just in time for the first day of school.

Featuring:

Route 1 Jacket, $93

Straight Leg Denim in Black or Dark Wash, $64

Atoms Classic Tee in Snow, $38

Sidecar Classic Tee in Firebrick, $38

Street Grid Tee and Rocky Hat (on model) available August 15th

 

Fall 2013 Inspiration: Vintage Varsity & Back-to-School Cool

July 29, 2013 in New This Season

Appaman loves Pinterest, especially when it comes to sharing our inspiration behind our design process.

Check out our new boards, where we’ve been collecting images of the back-to-school style throughout the ages, including the greasers and cheerleaders of Rydell High,  the sophisticated pleats and tailoring of a New England prep school, the military jackets and flannel of your favorite tough-on-the-outside punk and grunge kids.

Click an image below to visit the board:

boypinterestfw13e   girlpinterestfw13e

Ready for summer? Get inspired by retro surf style

April 10, 2013 in New This Season

appaman_boy_surf2_sp13_2Shop the collection on Appaman.com and visit our Pinterest page to see more of what inspires us.

 

Spring 2013 Inspiration – Live on Pinterest

January 18, 2013 in New This Season

Appaman’s Spring 2013 collection arrives in stores this month, and we can’t wait to share it with you. Check out our new Pinterest board, where we’ve shared some easy, breezy images of the sights and colors that inspired us this season. It’ll make you want to hit the coast and catch a wave:

Hang ten, hang loose. Surf's up.

Hang ten, hang loose. Surf’s up.

And for girls? Read the rest of this entry →