The Asbjørnsen Family Goes ‘Round The World With Appaman

June 9, 2015 in In the news, Press

We have a great story to share about some of Appaman’s biggest little fans.

Norwegian dad Ørjan Tunge Asbjørnsen and his wife, Kristine Noraas Asbjørnsen, have set off on a year-long journey around the world with their six sons, Kristian, 9, Joakim, 8,  Aleksander, 7, Fredrik, 4, Daniel, 2, and Marius, 1. They’ve begun in North America, first visiting Florida and the Caribbean before heading to California, with plans that include Hawaii, New Zealand, Australia, Bali, Singapore, various countries in Europe, and maybe even a trip to Africa.


Photo: Knut Egil Wang

And as if that feat alone weren’t impressive enough, they’re doing it all in style — all six boys dress in matching head-to-toe Appaman! Ørjan is a longtime fan of our brand (in fact, he is the one responsible for first bringing Appaman to the Norwegian retail scene), so it was only natural that when packing their bags with durable, fashionable and functional clothing, in sizes that would fit every kid, our clothes made the cut.


Photo: Private



During a stop in Los Angeles, writer Silje Kathrine Sviggum met up with the crew and interviewed them for Norway’s Bergen Tidende, where they’ve shared the details of their route, future plans, favorite places so far, and tips for how a family of 8 can travel extensively while actually enjoying each other’s company.

Check out more photos after the jump. For the full collection (and an article in Norwegian), click here.

Read the rest of this entry →

Appaman + Big Apple Parent: Four Covers in a Row!

March 30, 2015 in NYC, Press

As a New York City brand, we love to see kids around the city rocking our styles at school, on the subway, or hanging in the park. But there’s something extra cool about making the cover of one of NYC’s best family publications, not just once, but four months in a row!

Check out our gear below, featured on the cover of Big Apple Parent magazine’s December 2014, January 2015, February 2015, and March 2015 issues. Style details after the jump.

Appaman in Big Apple Parent

Read the rest of this entry →

Appaman Fine Tailoring For Your Ring Bearer

March 6, 2015 in Press

Upcoming wedding? Our Mod Suit has gotten lots of love recently as a great choice for brides looking for a fashion forward, comfortable ring bearer suit. If you need some inspiration, check out some of our recent editorial features for great styling ideas:

Top Row: Martha Stewart Weddings (Spring/Summer '15, Fall '14, Spring/Summer '14)Bottom Row: Southern Bride Fall/Winter; Metro Detroit Bride Fall

Top Row: Martha Stewart Weddings (Spring/Summer ’15, Fall ’14, Spring/Summer ’14)
Bottom Row: Southern Bride Fall/Winter ’15; Metro Detroit Bride Winter/Spring ’15

View full images after the jump:

Read the rest of this entry →

Press & Links, Fall 2014

October 3, 2014 in Press

Appaman is feeling the love this season. Here’s some recent press and links from around the web that we’re excited about:

Martha Stewart Weddings (Fall 2014)

We’re honored to be included once again in another beautifully styled shoot in Martha Stewart Weddings. Pictured here is the jacket from our Mod Suit in Chambray and Suit Pants in Khaki. Complete the look with a Standard Shirt in White and a matching bow tie.

The Mod Suit makes its appearance in the Martha Stewart Weddings Fall 2014.

The Mod Suit makes its appearance in the Martha Stewart Weddings Fall 2014.


Stroller Traffic’s Scoop Daily

Our Sherpa Hoodie is featured as “seriously cozy outerwear

New York Family

The Prospect Pants in Camo were featured in the September 2014 issue’s Back to School Style feature 

People Moms & Babies was listed as one of “6 Stores We’re Shopping for Back to School

Thanks for the love, everyone!

Barney’s Goes Back to School With Walter Martin & Appaman

September 10, 2014 in In the news, NYC, Press

Legendary department store Barney’s and musician Walter Martin have teamed up for an adorable back to school style video. Check out these great looks, featuring our very own Mod Suit and the beautiful streets of Brooklyn, NYC.

Read more about the project and watch the video here!


Mod Suit

Mod Suit

Appaman Nominated for Two Earnie Awards

July 31, 2014 in Appaman News, Press

We’re pleased to announce that Appaman has been nominated for two Earnie Awards! Established by Earnshaw’s magazine, the leading childrenswear trade publication, the Earnies “recognize outstanding children’s companies for excellence in design. Since the Earnies are the only awards program voted on by industry experts, winning an Earnie Award is an important and valuable distinction for the companies selected.”

Appaman has been nominated under the categories “Best Boys’ Collection” and “Best Outerwear.”

Are you an industry professional? Then head on over and vote for Appaman! Polls are open through September 1st.



Appaman Featured in Earnshaw’s magazine (July 2014)

July 29, 2014 in New This Season, Press

We’re excited once again to be featured in Earnshaw’s magazine, a favorite of everyone at Appaman HQ and everywhere in the kidswear industry. Grab their July 2014 issue or click over to this month’s “Trendspotting” feature to see our feather-like girls faux fur jacket…coming soon to!

Earnshaws july cover[1]

Screen Shot 2014-07-08 at 10.54.24 AM

We think you’ll love this fabulously glam coat just as much as we do (that is to say…a LOT).

Coming soon to!

Coming soon to!

Appaman Rash Guard Featured On Parents Magazine July 2014 Cover

June 4, 2014 in Press

Appaman is thrilled to report that our logo Rash Guard in was featured on the July 2014 cover of Parents magazine. We LOVE everything about summer and are so glad to be part of a celebratory summertime feature.

Parents Cover july 2014


Like what you see? You can get your very own Rash Guard in Pacific Blue on 


Rash Guard in Pacific Blue, $31

Dressing Your Ring Bearer? Martha Stewart Weddings Recommends Appaman

May 30, 2014 in Press

This just in! Appaman’s Mod Suit in Mist (a perennial fan favorite) was featured in the Summer 2014 issue of Martha Stewart Weddings magazine, paired with our classic Standard Shirt in White.

Mod Suit in Mist, $148;  Standard Shirt in White, $53. Shop Fine Tailoring

For guests or ring bearers, the Mod Suit in Mist a popular choice for weddings in any season. It goes with almost any color shirt and tie, so you can wear it a million different ways…but nothing beats classic white. Fans love the “grown up” fit and look of the Mod Suit, and boys love how they can look sharp while staying nice and comfortable in their formalwear.

To view our complete Fine Tailoring collection, including hats, ties, and more, visit our online store. 

Mod Suit in Mist, $148. Shop Fine Tailoring >>

Mod Suit in Mist, $148. Shop Fine Tailoring >>

Standard Shirt in White, $53. Shop Fine Tailoring >>

Standard Shirt in White, $53. Shop Fine Tailoring >>


AppaMoms Roundup

April 23, 2014 in Press, Uncategorized

Our AppaMom featured bloggers have been hard at work adding their own spin to Appaman Spring/Summer 2014 style. Fine Tailoring, graphic tees, and fun accessories – you name it, they’ve styled it!

PopStreet Kidz

At PopStreet Kidz, Wynn experimented with layering and rolling the cuffs of his Skinny Twill Pants and Stanton Shorts to create his own tailored looks – from crisp and preppy and rock ‘n’ roll casual.

popstreet1appamom1-1024x852 appamom7-1024x682

We love the attention to detail here — whether it’s a smart cuff on the pants paired with a button-up shirt, or the pushed-up sleeves of the throwback Barracuda Jacket over a graphic henley tee, this mom and son team have put together a series of looks that looks cool and effortless. Check out their blog to see more personalized looks and ideas for mixing Appaman pieces into your wardrobe.

Featured above:
Look 1 – Tilden Shirt in Pacific Blue, Graham Cardigan in Heather Grey, Skinny Twill Pants in Galaxy, The Lennon Sunglasses in Silver
Look 2 – Barracuda Jacket in Vintage Black, Short Sleeve Henley in Concrete, Stanton Shorts in Robot Blue, Rockabilly Sunglasses in Brown

Stroller in the City

Next up is Stroller in the City, who opted to stylize a longtime Appaman fan favorite: the Mod Suit.


Rocking the Mod Suit with a cotton Fisherman Cap, mirrored sunglasses, and tiger graphic shirt makes for a great combination of formal and casual. Model Ryder is on his second Mod Suit, and mom Brianne says, “Ry has worn this suit in so many ways… to a formal function with a button down and tie, just the jacket with jeans, just the pants…I wanted to showcase how this suit can be worn dressed down, we rolled up the sleeves to show off the Appaman signature logo and paired it with the Tiger Slub Tee rather than a tailored shirt.” See more photos here.

We love it!

Featured above: Mod Suit in Navy, Fisherman Cap in Galaxy, Rockabilly Sunglasses in Clear, Tiger Slub Tee in Black

Mom Generations

And finally, we have our girly look of the group! Nine month-old Victoria is our youngest featured model, sporting some pieces from Appaman’s girl collection over on Mom Generations. 


Going for the all-pink look, Victoria is wearing some of our favorite multi-purpose pieces that are available in mini sizes as well as big kid sizes. The Mermaid tee is a spring and summer staple that looks great with the Boardwalk Cardigan in the chilly weather. Girls of any age know that a skirt-and-legging combo like the Lexie Capri is comfy and functional.

We were glad to see Appaman Girl and Appaman Mini represented in Mom Generation’s house full of boys! For more photos, visit their site.

Featured above: Mermaid Grammercy Tee, Boardwalk Cardigan in Goji Berry, Lexie Capri in Goji Berry, Glam Sunglasses

Stay tuned for more highlights from our AppaMom bloggers