Sneak a Peek at Fall/Winter 2013

July 8, 2013 in New This Season, NYC

It’s that time of year again, peeps! The day we release our new Fall collection on Appaman.com is fast approaching, so after you set your alarms to July 15th, take a look at our new video, a behind-the-scenes look at our Fall/Winter ’13 catalog photoshoot in DUMBO, Brooklyn.

This season’s collection is a our tribute to iconic American school style. We were inspired by the refined look of prep school cool, the sporty comfort of vintage varsity gear and the edgy, rebellious spirit of punk fashion.

Of course, Appaman kids can be found rocking their own personal style about anywhere on campus: shootin’ hoops on the playground, cheering from the bleachers, making music with the band, testing theories in the lab, or break dancing in the parking lot. We made a mix-and-match collection so you can make these looks your own, and be confined to just one style.

Once again, we’d like to thank videographer Mike Canzoniero for his cinematic skills and Boots for contributing original music.

Check out the video below, then scroll down to take a look at some photos of our Fall ’13 favorites:

Appaman Fall Winter 2013 from Appaman on Vimeo.

Available July 15th on Appaman.com; Currently available through many of our awesome retailers.

 

2nd Annual Gowanus Grand Prix 2013

February 13, 2013 in Appaman News, NYC

Another year, another great time had by Appaman and friends at the Second Annual Gowanus Grand Prix. This year, 20 slot car racing teams competed in the tournament, headed by none other than Appaman co-founder (and all around awesome guy),  Trackmaster Harald Husum. All proceeds from the event went to benefit Alex’s Lemonade Stand Foundation for Childhood Cancer, and thanks to our sponsors, Halyard’s Bar (for the cool and friendly venue), Izze (for tasty beverages), Skinny Pop (for awesome healthy snacks), Whole Foods (for delicious sandwiches), and Tattly (for THE best temporary tattoos we’ve ever seen), the event was a huge success! Another thanks to our friends and fans for coming out to Brooklyn on a chilly Sunday morning and bringing the fun. We couldn’t have done it without your great attitudes, generosity, and (lest we forget) your mad racing skills.

We’re already excited for next year! Scroll down to see photos from the event (click to enlarge).

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Congrats to the winning team, the Grossman Boys! It was a tight race, but they triumphed. 

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More images after the jump…

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Watch Now: The Spring/Summer ’13 Video is Here!

February 8, 2013 in Appaman News, New This Season

Get ready, Appaman fans! Our Spring/Summer 2013 collection is already arriving in stores, and soon you’ll be able to get it right here on Appaman.com. As always, we’ve got a special treat, a super fun behind-the-scenes video (with super catchy original music by Boots) where you get to see some awesome boys and girls in our awesome new threads, demonstrating how they look “in action.”

This video was shot in Red Hook, Brooklyn, a neighborhood near and dear to our hearts that was hit hard last year by Hurricane Sandy. Watching this clip gives of lots of happy memories of good times in BK, and we hope you have as as much fun watching it as we did making it!

Though if you watch it with your kids, you might have to explain what boomboxes and cassette tapes are first. Ah, youth.

Appaman Spring Summer 2013 from Appaman on Vimeo.

And a thanks goes to Alyssa, who can include choreography among her list of many talents.

Some of our favorite looks (click images to enlarge):

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Appaman loves Red Hook

November 28, 2012 in Appaman News, NYC

Although Hurricane Sandy is out of the news it is definitely not out of the lives of many here on the East Coast.   Her wrath was felt far and wide and many are still dealing with picking up the pieces.  A couple weeks ago Appaman did a fundraiser on our site where 15% of all sales were collected over the course of a week and this money is now being donated to a relief effort.   We chose Restore Red Hook.  www.restoreredhook.org
We felt a kinship to this organization because it serves entrepreneurs.  The vendors that will benefit from Restore Red Hook lost their businesses due to the storm.  This not only hurts their lives but the lives of their employees, their neighborhood, and the general morale of the area.  We hope that our donation will help in the effort to get Red Hook back on its feet.
Watch the video at their Vimeo page