Behind the Scenes: A Day at Rock-Rock-Rockaway Beach

February 8, 2018 in Appaman News, NYC

Chewing out a rhythm on my bubble gum
The sun is out and I want some
It’s not hard, not far to reach
We can hitch a ride to Rockaway Beach.
– The Ramones “Rockaway Beach”

For Appaman’s Spring/Summer 2018 campaign, we headed out to one of our favorite local getaways: Rockaway Beach, Queens. Since the earliest days of Appaman, we have drawn our inspiration from the spirit and style of our hometown of New York City, so whenever we can, we love to do our photoshoots “on location” in the places that inspire them.

Most people wouldn’t consider New York to be much of a beach town, but like it says in the Ramones song, the sandy coast of Rockaway Beach is never far away. With just a quick swipe of the MetroCard, you can hop on the subway and emerge at the coast of the Atlantic Ocean, pop open your umbrella, and go for a surf or swim without ever leaving New York City limits.

Here’s a look behind the scenes of our day in the Rockaways:

 

The beach wasn’t officially open for the summer yet, so we had the place pretty much all to ourselves.

 

All hands on deck! Appaman co-founder/boss lady Lynn is ready for anything with a collection of accessories and props.

 

As they waited for their turn in front of the cameras, Cornelius and our other models had fun hunting around for shells, rocks, sealife, and other treasures.

 

Horseshoe crab!

 

A shoeless model hitches a ride onto girls’ designer Val so she can change into her next look.

 

So it’s possible that we weren’t technically allowed to use this lifeguard stand, but we managed to sneak in a few quick pics before anyone spotted us.

 

Remember how we said we had the place all to ourselves? We were also on a dead end street, so there were hardly any other people around. So, you could imagine our surprise when, in a magical and serendipitous moment, just when our models seemed to be itching for a break, we heard the jingle of an ice cream truck coming our way! We couldn’t believe our luck and knew we couldn’t miss the moment, so we bought ice cream for all our models and started snapping away.

 

Not long after, it was time to relax. After a long, busy day of shooting, Team Appaman kicked back with late taco lunch at Rockaway Beach Surf Club.

 

An Appaman Baby Shower

May 9, 2017 in Appaman News, Appaman Style, DIY

Appaman HQ loves to celebrate, and what better occasion than a new baby?

Operations Manager Alyssa is expecting her first child, and with her due date right around the corner, we gathered the staff and headed to Brooklyn for a garden party baby shower at Lynn & Harald’s house.

Appaman cofounder/party hostess Lynn (left) and guest of honor Alyssa (right)

Appaman cofounder/party hostess Lynn (left) and guest of honor Alyssa (right)

We even had a special surprise guest (former Appaman staffer Jenna) fly in from Texas for the occasion!

Surprise guest Jenna (left), Katie (center) and mom-to-be Alyssa

Surprise guest Jenna (left), Katie (center) and mom-to-be Alyssa

We had a wonderful time stepping outside the office and celebrating a smart and dedicated woman who works so hard to make sure that Appaman is the best that it can be.

How does Team Appaman throw a baby shower? Check out our party details and more photos after the jump…

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Meet the Newest Appaman Staffers!

December 12, 2015 in Appaman News

Appaman's newest staffers

In recent months, we’ve welcomed a few new faces here at Team Appaman, and it’s high time we introduce you to the newest members of our crew. As a small company, we’re a sum of our parts and want our fans and customers to get to know who is working hard together behind the scenes to bring your favorite Appaman gear from an idea to a shoppable, wearable and adorable product:

Lisa Christiano Appaman

Lisa Christiano (Wholesale Account Manager)
When our friend Jenna headed back home to her native Texas, Lisa came on board, bringing a longtime love of fashion and a retail background to the wholesale side of Appaman. Lisa is from Rockland County (but moving to Jersey City with her fluffy little dog, Ghost) and loves to read, write, travel, and watch movies. She is always down for some serious Harry Potter chat. But be warned that she’s a loyal Gryffindor before getting into a debate about the best Hogwarts house.

Danielle Civil

Danielle Civil  (Production/Design Assistant)
Remember Intern Dani from our Intern Q&A? Well, she’s back! Dani was such a great intern that we insisted on snatching her back up as a full-time employee as soon as she graduated from the University of Delaware, where she earned a a degree in apparel design and a minor in entrepreneurial business. Dani is from the suburbs of Philly, and loves animals (particularly sloths and manatees, but she has cats, turtles, and fish of her own), travel, photography, yoga, chai tea lattes, and Game of Thrones. Dani has had her sights set on the fashion biz for a long time. In her fifth grade yearbook she predicted that she’d be a fashion designer. Good thinking, fifth grade Dani!

Valerie Schwall

Valerie Schwall (Girls Designer)
It’s a basic requirement that all Appaman employees must love dogs, but for Valerie, it’s an interest that is particularly career relevant! When Valerie was younger, she decided to teach herself to sew by creating clothing and accessories for her dog. Soon after, she applied and was accepted to fashion school with a sewing portfolio composed entirely of dog clothing. At FIT, she expanded her interest to human clothing but still loves making beautiful wardrobes for her fur child, Meatball, who dresses better than many people. Valerie hails from New Paltz, a hippie town in upstate New York, where she gained a soft spot for tie dye. You’ll usually catch her in her signature head-to-toe black, except for when she and Meatball decide to wear matching holiday outfits.

 

Introducing…Kathleen!

November 25, 2014 in Appaman News

It’s time to introduce Team Appaman’s newest member: production manager Kathleen Reardon. An 8-year New Yorker by way of Kansas, Kathleen has been interested in fashion since she learned how to hold scissors, a skill she acquired in order to make her own paper doll clothes.

Today, Kathleen is still using those finely-tuned coordination and logistical skills to turn Appaman designs from creative ideas into actual products you can shop for, buy, and wear. As our in-house production manager, Kathleen works behind the scenes to make sure that the fabrics are dyed & woven, garments are sewn, design & fit adjustments are made, and that the completed garments are labeled and packed on freighters or planes on time to be shipped across the ocean to our warehouse, where they’ll be distributed to stores around the country.

When she’s not busy making fashion magic happen, Kathleen likes traveling, hiking, cooking, crafting, home decorating, going to baseball games,  and — naturally — shopping. We love having her around the office for her positive attitude and her ability to tackle any kind of project that comes her way. We also like the constant supply of candy she keeps in her desk, but that’s really just an extra bonus.