Let’s talk: Swim Shorts!

January 26, 2018 in Appaman Style

Here at Appaman we figure it’s always summer somewhere, which is why we are so excited about our brand new Resort 2018 collection. Featuring hard-wearing, versatile fabrics, bold prints and classic styles, these pieces are perfect for a summer escape or to stock up for spring.

 

Shorts are the staple of any boy’s summer closet, so here we break down our three boys swim offerings in Resort 2018:

HYBRID SHORTS 

These sharp looking shorts are of the land and of the sea. They have four pockets, belt loops, a zip fly with snap closure, an adjustable inner waistband. They’re also are made from quick-dry board short material, so you can wear ’em to swim or to lunch. They are the tailored short you know and love in a swim-friendly fabric, so they are sure to be a summer favorite. Pair the Hybrid Shorts with our rash guard tops for protection from the sun and surf, or with our Playa Shirt for a more structured, dressed-up look.

MID-LENGTH SWIM TRUNKS

New length! By popular request, we designed a classic fit swim short to add to our line. The Mid Length Swim Trunks hit above the knee (shorter than our classic swim trunk) and are perfect for splashing in the surf and playing on the sand. They feature an elastic waist with soft mesh brief lining and a back flap pocket (for storing shells and pirate treasure, obviously). Pick from a super cool seashell print or the bold Teal Dot print (we can’t pick a favorite).

The options are a-plenty with these bright, lightweight super soft swim shorts. Mix-and-match with your favorite rash guard. Two rear pockets, elastic waistband in rear panel, faux drawcord. Inner mesh underwear.

SWIM TRUNKS

Our best-selling bright, lightweight super soft swim shorts are BACK in four incredible prints. Feeling beachy?  Blue Beach print. Feeling brave? Hammer Time is the print for you. Dreaming of looting pirate treasure on a tropical island? Neotropics. Obsessed with low-key cool graphics? Toucan Grey is your guy.  Mix and match with your favorite rash guard for protection from the sun and surf. The Swim Trunks feature rear pockets, an elastic waistband in the rear panel, faux drawstring and inner mesh underwear.

This is a limited edition collection – snap it up while stocks last!

Shop the resort collection now.

Life’s a beach

January 16, 2018 in Appaman Style

Did you know…

All of our rash guards and girls swimsuits have 50+ UPF protection. So suit up and stay safe while having fun in the sun.

 

 

 

 

Winter Getaway

December 29, 2017 in Appaman Style, DIY, Mom Hacks

It’s time to escape the cold, but planning a trip with mini humans isn’t always easy. We’ve compiled some of our favorite tips to help make for easy packing.

 

Have any great tips?  Add in the comments below. And if you’re still looking for kid’s vacay essentials, check out our latest Resort Collection.

Happy holidays from Appaman!

December 20, 2017 in Appaman News, Appaman Style, Holiday Style

It’s festive season and here at Appaman we love nothing more than ugly holiday sweaters and holiday tunes. Here is an EXCLUSIVE look at our cover of Mariah Carey’s “All I Want for Christmas is You” (complete with choreography, of course). Happy holidays from all of us here at Appaman HQ!

 

Stocking Stuffers

December 19, 2017 in Appaman Style, Featured, Holiday Style, Mom Hacks

It’s that time of year again: sitting by the fire, watching the snow (at least here in New York), and of course, Christmas shopping. Luckily we’ve got your covered for stocking stuffers – our cozy, fun and durable accessories are the perfect treat for Christmas morning.

 

We have a great range of boy’s hats, from the super laid-back Rocky Hat, to the fun and furry Benji Hat. They are all lined, extremely cozy, and come in a whole bunch of super cool colors that work in perfectly with our boy’s clothing.

 

Our super cool girl’s hat collection features bold colors and buttery-soft knits perfect for keeping heads warm on freezing days. Whether you’re a fan of the purr-fect Kat Hat , or the cute-as-a-button Krista hat (did someone say HUGE pompom?), there’s something for every one to open on Christmas morning.

 

We also have limited-edition gloves, scarves and earmuffs in cosy knits to keep the cold away – shop the whole accessories collection here.

 

Happy holidays!

 

 

It’s Summer Somewhere

December 18, 2017 in Appaman News, Appaman Style, Featured, Holiday Style, New This Season, NYC

Sick of winter already? Meet Appaman’s Resort 2018 collection.

This stunning capsule collection brings all-American vacation vibes to summer-in-the-city style. Tropical patterns and street-mural inspired graphics showcase a palette of rich, whimsical rainbow tones and celebrates the spirit of a cross-country adventure.

Perfect for an escape to warmer temperatures, our Boys collection features swim trunks in bold tropical prints, and hard-wearing rash guards that provide protection from the sun, surf and sand. Our best-selling cotton Graphic Tee is back in three limited-edition prints, as are our classic camp shorts (check out the super cool Shorts in Pineapple!).

Our exclusive Girls Collection features four bold, versatile swim suits (think Pineapples and Sea Unicorns), a rainbow Surf Short, and of course a super cute  tee. One of our favorites is our new Thalia Dress, a soft, versatile dress perfect for dressing up or throwing on over swimwear at the beach.

 

While it may be chilly here in New York, our new Resort 2018 collection has us dreaming of sandy beaches, blue skies and clear water.

Shop Appman’s Resort 2018 Collection here.

 

Inside Appaman HQ: Meet Our Production Guru!

November 15, 2017 in Appaman News, Appaman Style, Featured, In the news, Uncategorized

Last week, we caught up with Abby, our production guru!  She’s the one who ensures your little one’s clothes fit comfortably and move when they move.  Read on to see how the magic happens. 

So what is it exactly that you do? Tell us about your job.

I think I’ve been asked this at every job that I go to. It’s complex what I do. Here at Appaman I am both the technical designer and half the production team! You can guess I am always busy. As the technical designer I work very closely with our design team and I assist in developing the structure of the design from concept to production. I work with the boys and girls designer to make their vision a success. I particularly focus on the fit of a garment, its construction, and fabric structure. All of these elements are tricky when it comes to children because of how quickly they grow and how active they are. For example, when I’m fitting a garment I always take into consideration how the body of a child moves, if a seam is too uncomfortable for them, will they wear this out on the playground? I’m basically trying to engineer a great product that a kid can feel comfortable wearing and will have a good life span.

I am also a part of the production team which means I help organize the logistics of the design. How many colors will a certain style come in? In what sizes will it be in? What are the different trims and accessories it may have? Along with the logistics of each design, the production team also makes sure that we are delivering a safe product for your child. Which means we are constantly staying up to day with safety regulations that are federally regulated. We are constantly testing the trims and fabrics so that nothing toxic or hazardous is on your child. The production team is responsible for knowing the garment inside and out, and if we ever believe we didn’t deliver a great product, we won’t hesitate in recalling an item or replacing it. Without our production team our designs wouldn’t exist, we make sure we deliver the best for your kiddo!

Where did you study or learn your craft?

My mom couldn’t afford any of the fancy dresses I always wanted to wear, but apart from that she loved sewing. I grew up watching her sew my birthday dresses and halloween costumes and since then I’ve been fasinating with how garments come together. I started sewing at such a young because I wanted to be just like mom! I think I was six years old when I first received my first toy sewing machine, I loved it! Half way through highschool I decided I no longer wanted to persue this as a passion but as a career and so I enrolled in vocational classes for design earning credit towards my college degree. I guess it started there. I received my first degree in fashion design at a two year school and wanted to continue studying it. Believe it or not I failed my first pattern making class in college, I was mortified. But I was determined to spend the rest of my life in design. Once I finished my first degree I applied to the Fashion Institute of Design, because it is one of the best schools in the world for art and design, and fashion. So I packed my bags up and moved across the country. I received two degrees there in both fashion disign and techinal design. A lot of my experience and expertise comes from working with some world renown pattern makers from Italy, Hong Kong, and Sri Lanka. Both who have either worked in design houses or are the head pattern masters of huge factories who worked with large clients like Nautica and Material Girl.

What is the thing you are proudest of that you’ve made, designed or achieved?

I love walking the streets of New York and recognizing some of the designs I have worked on being worn by New Yorkers. Especially when it looks great on them, I always want to walk up to people and tell them they look amazing in something I helped bring to life. But then I remember I live in New York and would probably sound crazy if I did that.

What is the biggest challenge about your job?

Everything. There is no easy part of my job. I am one of the few people, apart from the designers, who really has to understand each product and trim inside out. It becomes very stressful. Usually, I have to get several different final approvals before telling overseas to cut and sew for bulk production, that alone is avery stressful position to be in. Especially when math is involved. There so much math that is involved in childrens wear because the way kids grow just doesns’t make any sense, there’s no equation that desides that other than it’s just the way the human body grows in the first 14 years of life but because we’re dealing with thousands of units for mass production there is little room for error. So, when the design is finally ready to be cut and sewn I need to make sure all my T’s and I’s are dotted and every step and procedure is as cleavoyant as possible.

 

Check out www.appaman.com to shop our current winter collection. 

Inside Appaman HQ: Meet the designers!

November 1, 2017 in Appaman News, Appaman Style, Featured

We caught up with talented Appaman designers Will and Val. They are the faces behind the rad Appaman designs you know and love – we asked them about their design inspiration, process, and challenges.

So guys, when did you realize you wanted to be designers when you grow up? 

Will: Not until senior year of college…

Val:  I don’t remember a precise moment where a lightbulb went off that I should get into fashion design, but looking back it was sort of a clear choice.  My dad kept a bunch of my childhood drawings, including a hilarious fashion catalogue that we drew in crayon.  Then when I was in high school, I randomly asked for a sewing machine for Christmas.  I taught myself to sew, and began making my own (pretty terrible) patterns for everything from tote bags to table runners to dog clothes.  My mom and dad actually connected the dots, and nudged me in the right direction when it came to choosing a college. 

What is the biggest challenge in designing for kids?

ValOne challenge is that there are a lot of restrictions and safety rules that we have to follow.  Many of which often affect the overall look and construction of the final garments.  Also, kids need to be comfortable, they have zero tolerance for anything itchy or uncomfortable, so this is a little restricting when choosing fabrics, or seam placements. 

Will:  …Yeah straight up, safety issues. You have to design without the crutch of using a fancy trim, piece of hardware, drawcord, toggle etc.

 

Tell us about your design process? Where do you find inspiration?

Val: We begin by setting up themes for the upcoming season.  This year we are trying to tie the girl and boys line together under one theme, so things are more cohesive.  Then I will take all the hundreds and hundreds of swatches, pick out my favorites, and make try to make everything work together.  I would compare it to solving a puzzle.

WillInspiration comes from the world we live in. Current events, places we visit on vacation, celebrities, music, even the city you are in can help create a certain mood that can translate to the overall attitude/ vibe of the collection you are currently working on.

 

What makes you happy?

ValFor sure, the love of my life, Meatball, my dog (sorry husband).  I love anything to do with animals.  In fact, I always wanted to be a veterinarian when I was little, until I found out that the job entailed more than just hugging an endless amount of animals.

Will: Family. Whether they are related or just best friends, seeing family happy makes me happy.

 

Check out www.appaman.com to shop our current winter collection. 

Picture Perfect

October 30, 2017 in Appaman Style, DIY, Featured, Holiday Style, Mom Hacks

We caught up with professional photographer and friend of Appaman Laura Orozco to get her top tips on taking a great family holiday photo.

 

1. Consider your wardrobe carefully.  Coordinate outfits, but don’t match.  Use similar colors and styles to create a cohesive look, but let individual styles shine through.  Avoid bright colors and busy patterns.  Bright colors tend to reflect a color cast onto skin, especially for those who have  fair skin. Also, busy patterns draw attention away from the subjects.  If you have trouble planning outfits, check out Pinterest for some ideas!

2. Try to limit your stress and expectations, and go into your session ready to have fun as a family.  As a photographer I have a list of poses and images that I want to capture, but every family dynamic is different.  My only “must have” images are the ones that capture real family moments – joyful, loving, tender, hilarious – even tantrums and meltdowns create beautiful memories!

3. Try to get your bodies as close as possible to portray warmth and connection in group shots.  When you think you’re close enough, move in even closer!  Just an inch of separation can change the feeling of an image.

4. Always let the photographer cue the kids.  Often, I’ll have a perfect shot of the kids, but I catch the parents mid-sentence or pointing towards the camera.  Sometimes, it is hard to get the kids to look at the camera, let alone smile at the same time.  If the parents are camera ready for all of the shots, it is easier to get a great group photo.  I always use parents as attention-getters, but only when the posed group photos are complete.

5. Bribes work really well!  Whether it is a toy after the session or snacks throughout the session, the toughest and grumpiest kids tend to take great photos with some fun or yummy incentives!

 

 

Check out Laura’s Amazing work on her Facebook or Instagram

Are your little ones wearing Appaman for your family holiday pics? Don’t forget to tag us on Instagram @appaman for the chance to be featured!

TUSEN TAKK

October 11, 2017 in Appaman News, Appaman Style

We’re honored to receive the 2017 Earnie Award for Best Boys’ Collection and can’t wait to show you what’s in store for 2018!