Behind the Scenes: Spring/Summer Designer Sketches

June 13, 2014 in New This Season

Ever wonder how your Appaman “sausage” is made? Here’s how some of your favorite Spring/Summer 2014 looks began! Sketches by designer Susan Kay.

Barracuda Jacket, Board Shorts, Skinny Twill Pants, Polos

Barracuda Jacket, Board Shorts, Skinny Twill Pants, Polos, Graham Cardigan

Ruffle Skirt

Ruffle Skirt

T-Shirt Dress

T-Shirt Dress

Ruffle Tee, Baja Shorts

Ruffle Tee, Baja Shorts

Rockaway Dress and Peplum Tee

Rockaway Dress and Peplum Tee

Appaman Rash Guard Featured On Parents Magazine July 2014 Cover

June 4, 2014 in Press

Appaman is thrilled to report that our logo Rash Guard in was featured on the July 2014 cover of Parents magazine. We LOVE everything about summer and are so glad to be part of a celebratory summertime feature.

Parents Cover july 2014

 

Like what you see? You can get your very own Rash Guard in Pacific Blue on Appaman.com. 

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Rash Guard in Pacific Blue, $31

AppaMoms Roundup

April 23, 2014 in Press, Uncategorized

Our AppaMom featured bloggers have been hard at work adding their own spin to Appaman Spring/Summer 2014 style. Fine Tailoring, graphic tees, and fun accessories – you name it, they’ve styled it!

PopStreet Kidz

At PopStreet Kidz, Wynn experimented with layering and rolling the cuffs of his Skinny Twill Pants and Stanton Shorts to create his own tailored looks – from crisp and preppy and rock ‘n’ roll casual.

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We love the attention to detail here — whether it’s a smart cuff on the pants paired with a button-up shirt, or the pushed-up sleeves of the throwback Barracuda Jacket over a graphic henley tee, this mom and son team have put together a series of looks that looks cool and effortless. Check out their blog to see more personalized looks and ideas for mixing Appaman pieces into your wardrobe.

Featured above:
Look 1 – Tilden Shirt in Pacific Blue, Graham Cardigan in Heather Grey, Skinny Twill Pants in Galaxy, The Lennon Sunglasses in Silver
Look 2 – Barracuda Jacket in Vintage Black, Short Sleeve Henley in Concrete, Stanton Shorts in Robot Blue, Rockabilly Sunglasses in Brown

Stroller in the City

Next up is Stroller in the City, who opted to stylize a longtime Appaman fan favorite: the Mod Suit.

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Rocking the Mod Suit with a cotton Fisherman Cap, mirrored sunglasses, and tiger graphic shirt makes for a great combination of formal and casual. Model Ryder is on his second Mod Suit, and mom Brianne says, “Ry has worn this suit in so many ways… to a formal function with a button down and tie, just the jacket with jeans, just the pants…I wanted to showcase how this suit can be worn dressed down, we rolled up the sleeves to show off the Appaman signature logo and paired it with the Tiger Slub Tee rather than a tailored shirt.” See more photos here.

We love it!

Featured above: Mod Suit in Navy, Fisherman Cap in Galaxy, Rockabilly Sunglasses in Clear, Tiger Slub Tee in Black

Mom Generations

And finally, we have our girly look of the group! Nine month-old Victoria is our youngest featured model, sporting some pieces from Appaman’s girl collection over on Mom Generations. 

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Going for the all-pink look, Victoria is wearing some of our favorite multi-purpose pieces that are available in mini sizes as well as big kid sizes. The Mermaid tee is a spring and summer staple that looks great with the Boardwalk Cardigan in the chilly weather. Girls of any age know that a skirt-and-legging combo like the Lexie Capri is comfy and functional.

We were glad to see Appaman Girl and Appaman Mini represented in Mom Generation’s house full of boys! For more photos, visit their site.

Featured above: Mermaid Grammercy Tee, Boardwalk Cardigan in Goji Berry, Lexie Capri in Goji Berry, Glam Sunglasses

Stay tuned for more highlights from our AppaMom bloggers

Check out our Spring/Summer 2014 Inspiration on Pinterest

February 15, 2014 in New This Season

Every season, we share our inspiration with you on our Pinterest page. The creative process kicks off with the design team at Appaman HQ collecting images that, when put together, establish a feeling we want to capture in the collection. Vintage photos, patterns, color palettes, anything goes!

Click the images below to visit our inspiration boards for girl and boy. This year, we wanted to pay tribute the relaxed, carefree, nostalgic style of vintage California beach/surf culture. We hope we like what you see!

Summer is all about having fun and creating memories. We were inspired by retro beach style: bright colors, bold patterns, surfboards and motorcycles.

Summer is all about having fun and creating memories. We were inspired by retro beach style: bright colors, bold patterns, surfboards and motorcycles.

 

Bold stripes & tropical colors reminded us of a carefree California beach day.

Bold stripes & tropical colors reminded us of a carefree California beach day, where fun in the sun is the top priority, from dawn to dusk.