Sneak a Peek at Fall/Winter 2013

July 8, 2013 in New This Season, NYC

It’s that time of year again, peeps! The day we release our new Fall collection on Appaman.com is fast approaching, so after you set your alarms to July 15th, take a look at our new video, a behind-the-scenes look at our Fall/Winter ’13 catalog photoshoot in DUMBO, Brooklyn.

This season’s collection is a our tribute to iconic American school style. We were inspired by the refined look of prep school cool, the sporty comfort of vintage varsity gear and the edgy, rebellious spirit of punk fashion.

Of course, Appaman kids can be found rocking their own personal style about anywhere on campus: shootin’ hoops on the playground, cheering from the bleachers, making music with the band, testing theories in the lab, or break dancing in the parking lot. We made a mix-and-match collection so you can make these looks your own, and be confined to just one style.

Once again, we’d like to thank videographer Mike Canzoniero for his cinematic skills and Boots for contributing original music.

Check out the video below, then scroll down to take a look at some photos of our Fall ’13 favorites:

Appaman Fall Winter 2013 from Appaman on Vimeo.

Available July 15th on Appaman.com; Currently available through many of our awesome retailers.

 

It’s here! The Gowanus Grand Prix 2013 Video

February 27, 2013 in Appaman News, NYC

You may have seen the event photos already (click the link if you haven’t), but we just got our hands on the official video from the 2nd Annual Appaman Gowanus Grand Prix.

Check it out!

Watch Now: The Spring/Summer ’13 Video is Here!

February 8, 2013 in Appaman News, New This Season

Get ready, Appaman fans! Our Spring/Summer 2013 collection is already arriving in stores, and soon you’ll be able to get it right here on Appaman.com. As always, we’ve got a special treat, a super fun behind-the-scenes video (with super catchy original music by Boots) where you get to see some awesome boys and girls in our awesome new threads, demonstrating how they look “in action.”

This video was shot in Red Hook, Brooklyn, a neighborhood near and dear to our hearts that was hit hard last year by Hurricane Sandy. Watching this clip gives of lots of happy memories of good times in BK, and we hope you have as as much fun watching it as we did making it!

Though if you watch it with your kids, you might have to explain what boomboxes and cassette tapes are first. Ah, youth.

Appaman Spring Summer 2013 from Appaman on Vimeo.

And a thanks goes to Alyssa, who can include choreography among her list of many talents.

Some of our favorite looks (click images to enlarge):

appaman_trenchcoat_ombre_dressappaman_spring_13_boy_girlappaman_IceCream_watermelon_anorakappaman_plaid_shirt_boomboxappaman_yellow_sweaterappaman_polo_punk_shortsappaman_track_jacket_blazerappaman_montauk_sweater_ombre_skirtappaman_mod_suit_boombox