August 7, 2013 in New This Season
July 29, 2013 in New This Season
Appaman loves Pinterest, especially when it comes to sharing our inspiration behind our design process.
Check out our new boards, where we’ve been collecting images of the back-to-school style throughout the ages, including the greasers and cheerleaders of Rydell High, the sophisticated pleats and tailoring of a New England prep school, the military jackets and flannel of your favorite tough-on-the-outside punk and grunge kids.
Click an image below to visit the board:
July 25, 2013 in New This Season
It’s that time of year again, peeps! The day we release our new Fall collection on Appaman.com is fast approaching, so after you set your alarms to July 15th, take a look at our new video, a behind-the-scenes look at our Fall/Winter ’13 catalog photoshoot in DUMBO, Brooklyn.
This season’s collection is a our tribute to iconic American school style. We were inspired by the refined look of prep school cool, the sporty comfort of vintage varsity gear and the edgy, rebellious spirit of punk fashion.
Of course, Appaman kids can be found rocking their own personal style about anywhere on campus: shootin’ hoops on the playground, cheering from the bleachers, making music with the band, testing theories in the lab, or break dancing in the parking lot. We made a mix-and-match collection so you can make these looks your own, and be confined to just one style.
Once again, we’d like to thank videographer Mike Canzoniero for his cinematic skills and Boots for contributing original music.
Check out the video below, then scroll down to take a look at some photos of our Fall ’13 favorites:
Available July 15th on Appaman.com; Currently available through many of our awesome retailers.
Is there any palette more inspirational than that of Mother Nature herself? For our Spring/Summer 2013 collection, we were inspired by the blissful beauty of the ocean, where all it takes is sand, a surfboard, and a little sun to make a truly perfect day from sunrise to sunset.
We took the natural ombres from the sea and the sky to make great color options for beach bum boys and girls.
Take a look at some of our inspiration and outfit ideas:
It looks like one of SJP’s fashionable twins has added another piece of Appaman outerwear to her growing collection! Tabitha and Loretta Broderick, twin daughters of Sarah Jessica Parker and Matthew Broderick, love to go out in Appaman jackets year round (like we mentioned yesterday), and we think Loretta looks incredibly sweet and chic in her newest ensemble, which features our Spring 2013 Boutique Blazer in Huckleberry.
Sarah Jessica recently told PEOPLE magazine’s Celebrity Babies blog that Tabitha and Loretta are the ones coordinating their outfits, from head to toe, accessories included. “They pick out their own clothes every single day,” she said. “We have a routine. They pick out their clothes at 3 o’clock when they wake up from their nap.”
She insists that their spot-on fashion choices, which you can see here in PEOPLE’s gallery of Broderick twin style, are completely their own. “We tell them nothing. We just give them the temperature outside and if they don’t pick enough clothing, then we say, ‘You need leggings or pants. You need to add something so you’ll be warm enough.’ That’s all they would listen to.”
The Boutique Blazer ($93, also available in Silver Moon) is part of Appaman’s Fine Tailoring collection, recently expanded to include girls. The blazer is fitted with crop length sleeves to give it a classic, feminine look. Shop our complete girls’ Spring/Summer 2013 collection here, and check out our best-selling Fine Tailoring for boys here.
It’s springtime in NYC! Sarah Jessica Parker‘s super smiley twins, Tabitha and Loretta Broderick, celebrated by bopping around the Big Apple in the bright, matching Roll Bounce Jackets they were spotted wearing last year.
We love how these girls look in coordinated apparel, especially when it involves Appaman outerwear (ok, we’re biased). Click here to check out how they rocked their many different Appaman looks all winter long.
April 10, 2013 in New This Season
Every season, we join forces with local graffiti style street artists to create our Artist Capsule Collection. This season’s designs come from AVONE, the artist who inspired our very first ACC, and we couldn’t be more thrilled about it. His new series is inspired by the many historic and iconic landmarks of NYC, and his unique take on New York really shines through in his work.
Recently, AVONE stopped by to visit Appaman HQ and signed our evolving graffiti board. So even if we sell out of everyone of his awesome t-shirts, he has forever left his mark here at Appaman!
AVONE’s current collection features three unique styles: the Train Tee, the World Fair Tee, and the Williamsburg Bridge Tee. Each is available in two different colors. Shop the collection now on Appaman.com or from one of our retailers.
Get ready, Appaman fans! Our Spring/Summer 2013 collection is already arriving in stores, and soon you’ll be able to get it right here on Appaman.com. As always, we’ve got a special treat, a super fun behind-the-scenes video (with super catchy original music by Boots) where you get to see some awesome boys and girls in our awesome new threads, demonstrating how they look “in action.”
This video was shot in Red Hook, Brooklyn, a neighborhood near and dear to our hearts that was hit hard last year by Hurricane Sandy. Watching this clip gives of lots of happy memories of good times in BK, and we hope you have as as much fun watching it as we did making it!
And a thanks goes to Alyssa, who can include choreography among her list of many talents.
Some of our favorite looks (click images to enlarge):