Behind the Scenes: Intern Q&A with Danielle

August 12, 2014 in Appaman News, NYC

Have you ever wondered what it’s like to be an intern at Appaman HQ? For Part 2 of our Intern Q&A series, we sat down with Danielle, our helpful, responsible, and all around awesome summer intern, to find out what she thought of her time as our right-hand gal.

Danielle Civil, Production/Design Intern

danielle

This is Danielle, she is very cool.

School: University of Delaware

Major: Apparel Design

Minor: Entrepreneurial Studies

Appaman: So, what was a typical day like at Appaman? Who did you work with the most? 

Danielle: I did a lot of different things. It was all over the place…in a good way! I worked with everyone in the office, in all of the departments.

A: Yeah, that is how things usually go here. You did a lot of work with Nicole on the production side. What kind of projects were you focused on?

D: I worked a lot with the samples for Spring/Summer 2015. I would measure the new samples as they came in and compare them to the technical specs, so we could see if the factory was making the style how they’re supposed to. We then took the most recent samples to fittings to see if the fit was right according to the specs, or if the specs needed to be changed to get the right fit.

A: What was your favorite thing that you worked on?

D: I liked seeing the whole development process. Measuring samples, making changes, going to fittings.

A: Did you do anything at Appaman that was different than what you’ve done in class?

D: It’s different than what you do in school. I got to touch on a lot of different “behind the scenes” work. I’d never done anything with wholesale or online sales, for example. I’d had a little production experience, but nothing in-depth.

A: What area of the fashion industry do you think you want to go into?

D: Design or production

A: Ok, now most importantly, what was it like working with Party Hat, our office dog, every day?

D: Awesome. He is so fluffy. [Appaman note: Correct answer, Danielle]

A: Do you have any advice for other students who are looking to intern in the fashion industry?

D: Look for something you like, not just the first or easiest internship to get. You want to see if you could see yourself working there or in a company like it. Also, start looking early so you’re not rushed to find something. Reach out directly to companies that you’re interested in, because they don’t always post internship openings. They might not need to.

Thanks, Danielle! You earned an A+

It’s Trade Show Time!

August 5, 2014 in Appaman News

Team Appaman send a big “hello” from the ENK Children’s Club trade show at Pier 94 in New York City. This international exhibition of children’s clothing is where we get to meet many of our buyers from around the country and catch up with other industry pals, including designers, members of the press/blogosphere, and more.

One of the best parts about attending trade shows is getting to “launch” a new season’s collection in person and speak one-on-one to our retailers about the new styles we’re so excited to show. As a small company, lots of love goes into designing each and every piece that ends up on the salesroom floor (and eventually, in stores). Even as Appaman grows, co-founders Harald and Lynn are as closely involved in the process as ever. In fact, many of our garments are directly inspired by Harald’s childhood growing up in Norway or have another personal story behind them. Every fabric that’s selected, and every detail from patches and pockets to studs and snaps is carefully considered by all members of our design team, so getting feedback directly from our customers is critical.

Appaman co-founder Lynn Husum (far right) with Appaman staffers Alyssa, Jenna, and Stephanie, and PR maven Katie of 9SPR.

Co-founder Lynn Husum (far right) and Appaman staffers Alyssa, Jenna, and Stephanie stop for a selfie (does this count as a selfie?) with PR maven Katie of 9SPR. Follow @Appaman on Instagram for more behind the scenes fun.

For information on future trade shows, or to request information on becoming an Appaman retailer, please visit our Wholesale page.

Are you a retail customer with product feedback or requests? Drop us a line here.

Fall Preview – Get a Sneak Peek of Back to School

July 11, 2014 in New This Season

Coming soon to Appaman.com (and stores near you): All new styles for fall!

We’re pumped about all the new goods we have in store for our fans. From new formal looks in the Fine Tailoring collection to rock star worthy faux leather jackets, there are some truly special pieces.

And as always, we’re rolling out new versions of our signature graphic tees, leggings, and throwback-style sweats, for the cool and comfy styles you know and love! Take a look:

FT_ModSuit_SHK copy

Mod Suit in Shark

FT_ModSuit_GLP copy

Mod Suit in Glen Plaid

FT_ModSuit_BL copy

We’ve gone Tuxedo! Mod Suit in Black, paired with the velvet Tailored Vest and Bow Tie

FlannelShirt_RPL copy

Hooded Henley, Flannel Shirt, Prospect Pants

FlannelShirt_CHK copy

Flannel Shirt with Gym Sweats

FauxLeatherMotoJacket_BL4 copy

Moto Jacket and Pipe Pants

FauxLeatherMotoJacket_BL2 copy

Moto Jacket, Circle Tee, Swing Stud Skirt

CrosbySweater_GA copy

Crosby Sweater, Standard Shirt and Skinny Twill Pants

ComboSweatshirt_PP copy

Combo Sweatshirt and Supercross Pant

CircleTee_HP copy

Circle Tee and Ruched Sweats

BigHJacket_BL3 copy

Big H Jacket and Prospect Pants

Behind the Scenes: Spring/Summer Designer Sketches

June 13, 2014 in New This Season

Ever wonder how your Appaman “sausage” is made? Here’s how some of your favorite Spring/Summer 2014 looks began! Sketches by designer Susan Kay.

Barracuda Jacket, Board Shorts, Skinny Twill Pants, Polos

Barracuda Jacket, Board Shorts, Skinny Twill Pants, Polos, Graham Cardigan

Ruffle Skirt

Ruffle Skirt

T-Shirt Dress

T-Shirt Dress

Ruffle Tee, Baja Shorts

Ruffle Tee, Baja Shorts

Rockaway Dress and Peplum Tee

Rockaway Dress and Peplum Tee

Check out our Spring/Summer 2014 Inspiration on Pinterest

February 15, 2014 in New This Season

Every season, we share our inspiration with you on our Pinterest page. The creative process kicks off with the design team at Appaman HQ collecting images that, when put together, establish a feeling we want to capture in the collection. Vintage photos, patterns, color palettes, anything goes!

Click the images below to visit our inspiration boards for girl and boy. This year, we wanted to pay tribute the relaxed, carefree, nostalgic style of vintage California beach/surf culture. We hope we like what you see!

Summer is all about having fun and creating memories. We were inspired by retro beach style: bright colors, bold patterns, surfboards and motorcycles.

Summer is all about having fun and creating memories. We were inspired by retro beach style: bright colors, bold patterns, surfboards and motorcycles.

 

Bold stripes & tropical colors reminded us of a carefree California beach day.

Bold stripes & tropical colors reminded us of a carefree California beach day, where fun in the sun is the top priority, from dawn to dusk.

Behind the Scenes at Appaman: Susan’s Sketchbooks

October 10, 2013 in Appaman News, New This Season

Susan Kay, hard at work!

Susan Kay, hard at work!

Susan Kay is our ultra-talented designer that’s responsible for taking the Appaman aesthetic and turning it into a fashion-forward, cohesive collection with cool and wearable pieces. We asked her to share some pages from her sketchbook so our fans could take a peek behind the scenes into her creative process and see where some of their favorite Fall/Winter 2013 pieces began.

There are many steps involved in design and production, starting with Susan’s initial meetings with Harald, where they discuss looks that inspire them, favorite vintage styles, and upcoming trends they love. Lynn weighs in with feedback from buyers about what our customers like and styles they want to see.

Check out Appaman’s Pinterest page to see what inspires us this season 

In the meantime, Susan begins to sketch, and the ideas start to come to life. She draws out croquis (fashion sketches of outfits) and individual pieces to visualize the garments and establish the look of the season. She experiments with different designs she has in mind and adds notes about the detailing.

Most of the styles will undergo lots of revisions before they go to production (if they make it that far), so it’s always fun to look back on the process and see the origins of some of our favorite pieces…

  • Here’s an early sketch of a modern, casual cheerleader-inspired look, which pairs a stylized varsity jacket with a pleated skirt and knit hat. Our collection features this style in the form of the Varsity Bomber with quilted stitching, the Box Pleat Skirt, and Tilly Hat.
bomber_boxpleat

The final product

  • For boys, Susan imagined a preppy vintage cardigan, inspired by letter sweaters and classic Ivy League style. We ended up with the Thompson Cardigan, which looks updated and modern with our Skinny Twill Pants.
cardigans

This look was practically custom-made for our model, Daniel

vest_varsity

Lots of revisions, but we think it turned out OK :)

prattdownparka

No one rocks a parka and a scowl quite like Jaden

promtee

Every girl’s best bud

starstee

Can you spot the difference?

For more behind the scenes fun straight from Appaman HQ, be sure to follow us on Facebook and Instagram!

 

Sneak a Peek at Fall/Winter 2013

July 8, 2013 in New This Season, NYC

It’s that time of year again, peeps! The day we release our new Fall collection on Appaman.com is fast approaching, so after you set your alarms to July 15th, take a look at our new video, a behind-the-scenes look at our Fall/Winter ’13 catalog photoshoot in DUMBO, Brooklyn.

This season’s collection is a our tribute to iconic American school style. We were inspired by the refined look of prep school cool, the sporty comfort of vintage varsity gear and the edgy, rebellious spirit of punk fashion.

Of course, Appaman kids can be found rocking their own personal style about anywhere on campus: shootin’ hoops on the playground, cheering from the bleachers, making music with the band, testing theories in the lab, or break dancing in the parking lot. We made a mix-and-match collection so you can make these looks your own, and be confined to just one style.

Once again, we’d like to thank videographer Mike Canzoniero for his cinematic skills and Boots for contributing original music.

Check out the video below, then scroll down to take a look at some photos of our Fall ’13 favorites:

Appaman Fall Winter 2013 from Appaman on Vimeo.

Available July 15th on Appaman.com; Currently available through many of our awesome retailers.

 

Behind the Scenes: Intern Q&A with Jihaeng

June 11, 2013 in Appaman News, NYC

Have you ever wondered what it’s like to intern at Appaman HQ? We sat down with Jihaeng, a very talented young lady who was gracious enough to spend this past semester as we developed the Spring/Summer 2014 collection. Read on to find out what she worked on during her Appaman internship, her advice for students going into fashion design, plus her tips on personal style…

jihaeng

Jihaeng Lee, Design Intern

School: Fashion Institute of Technology (FIT)  - graduated May 2013

Major: Fashion Design with a specialization in Childrenswear

From: South Korea

Previous Experience: Internships at Khan Lucas and Rebecca Minkoff

(click through to read the full Q & A)

 

Read the rest of this entry →

Meet the Photographer: Joshua Paul

March 4, 2013 in Appaman News

Here at Appaman we believe in giving credit where credit is due. That said, we’d like to give a huge shout out to our lifestyle and catalog photographer, Joshua Paul.

He is incredibly professional to work with and a ton of fun. He has an amazing bio – he’s traveling the world over, photographing for major publications. We are honored to have him onboard our trip.

Check out his other work at joshuapaul.com

joshua_paul_appaman