That’s a Wrap! Behind the Scenes at the Spring/Summer 2016 Photoshoot

June 1, 2015 in Appaman News, NYC

It’s that time of year: We’ve styled, shot, and wrapped yet another Appaman Spring/Summer collection. We have so much fun hanging out with our models and watching all of our hard work come to life on camera.

As always, it’s all hands on deck to make sure these busy few days run smoothly. It’s a challenge, and sometimes a bit hectic to keep all the clothes and kids where they need to be at the right time, but with a little teamwork and a whole lot of organization, we somehow manage to get it all done and have a good time.

We are really excited about some great new designs we have in store for our fans and wish we could show you more, but you’ll have to wait til Spring 2016 to see the full collection in stores. For now, here are a few behind the scenes photos of our recent shoot here in our Chrystie Street studio. Stay tuned til next spring!

Spring/Summer 2016 Appaman shoot

Appaman + Big Apple Parent: Four Covers in a Row!

March 30, 2015 in NYC, Press

As a New York City brand, we love to see kids around the city rocking our styles at school, on the subway, or hanging in the park. But there’s something extra cool about making the cover of one of NYC’s best family publications, not just once, but four months in a row!

Check out our gear below, featured on the cover of Big Apple Parent magazine’s December 2014, January 2015, February 2015, and March 2015 issues. Style details after the jump.

Appaman in Big Apple Parent

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Spring is here at Appaman

February 11, 2015 in Appaman News, New This Season

Hey, Appaman fans! We’re thrilled to announce the arrival of our brand new Spring 2015 collection, now available to shop on  Though Punxatawney Phil, our nation’s favorite groundhog, has decided that we have a few more weeks of winter left, we’re too excited about our great, new warm weather styles to think too much about the chilly weather here in New York City.

We’d like to share a video with you that features some of our new styles, plus a preview of some late spring/early summer styles that are on their way (available next month). Shot on location in Brooklyn, NYC, with beautiful drone camerawork and direction from MCM Productions, we think it totally captures Appaman clothing worn for its primary purpose: playing and having fun.

Check out the full video below, or scroll down for highlights (more at the jump). Be sure not to miss the cameo by our furry mascot, Party Hat Husum!)

Watch now:

The Face Off: Spring/Summer ’15 from Appaman on Vimeo.





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Five Weeks of Giving 2014 – Uptown Veterinary Associates

January 2, 2015 in Appaman News

Will would like to give his charitable donation to the Uptown Veterinary Associates, an animal hospital in Harlem that aims to offer cutting-edge, comprehensive veterinary care, while building close, ongoing relationships with each of their clients and their pets.

Kahn Herrera, Will's dog.

Kahn Herrera, Will’s dog.

Will says:

“Last year my dog (Khan Herrera) passed away. This special hospital went far and beyond in helping my wife and I, from the birth of our dog all the way till the time of his passing.”

Will is donating this gift in memory of Khan. The hospital was very touched to hear of this gift and plan to use the money for animals in need that don’t have necessary funds to treat their conditions.

Read more about Uptown Veterinary Associates here.


Every holiday season, Appaman employees each get to select a charity of their choice to receive a donation. View all of 2014′s Five Weeks of Giving selections here

Five Weeks of Giving 2014 – James J. Peters V.A. Medical Center

December 18, 2014 in Appaman News

For her Five Weeks of Giving donation, Stephanie has chosen to pay it forward to the James J. Peters V.A. Medical Center in Kingsbridge Road in the Bronx.

Stephanie says:

 ”My Papa was a proud member of the United States Army. He has used the resources at this VA Hospital countless times over the course of his adult life, most especially the last few years. He had a great fondness for his doctors at this hospital, and the care they provide to veterans.  When it came time to sell his house, he donated his elaborate book collection to the library at the hospital.  His last year or so, he unfortunately spent a bit of time as a patient here. He was so happy for the luck that came my way that brought me to Appaman and would love to hear stories about what was going on with the company and to look through the latest season’s catalogs with me! Sadly, my Papa passed away on June 8, 2013, but he would be so proud to have this donation given by Appaman to a place that means so much to him.”


For more information on how you can volunteer or donate, visit the Bronx VA Center’s website.


Every holiday season, Appaman employees each get to select a charity of their choice to receive a donation. View all of 2014?s Five Weeks of Giving selections here.

Five Weeks of Giving 2014 – New York Cares

December 12, 2014 in Appaman News

Erica’s choice for her Five Weeks of Giving donation is an organization called New York Cares.

Erica says:

“New York Cares was founded in the 1980s with a focus on social services.  They have grown to become NYC’s largest volunteer management organization.   A fraction of the services offered include tutoring, college preparation, adult education, job training, community projects, coat drives, and environmental projects.  They run volunteer projects for about 1,300 public schools, nonprofit organizations, and city agencies.  I am pleased to donate to an organization that does so much to support at-risk individuals and communities throughout New York.”

Please consider New York Cares in this season of giving. For more information, you can visit

Every holiday season, Appaman employees each get to select a charity of their choice to receive a donation. View all of 2014?s Five Weeks of Giving selections here.

Five Weeks of Giving 2014 – Citymeals

December 6, 2014 in Appaman News

Lynn’s charity of choice for Appaman’s annual Five Weeks of Giving is Citymeals.

Lynn says:

“As a young girl I remember going weekly with my mom to deliver meals on wheels in suburban Detroit.  At the time, I wasn’t aware of the impact and considered it just part of our routine.  I realize now that being included in this generous use of our time was a great life lesson.  I want to donate to Meals on Wheels as an adult, and in honor of my mom, who instilled in me the importance of giving back. Service to others is a wonderful lesson to teach our youth.”

Citymeals is one of the largest meals-on-wheels programs in the U.S.  They provide 2 million meals to 18,000 elderly New yorkers each year.  Beyond the nutritional value of the meals there is a human companionship value that is priceless.

Consider Citymeals in this season of giving. For more information, please visit

Every holiday season, Appaman employees each get to select a charity of their choice to receive a donation. View all of 2014′s Five Weeks of Giving selections here.

It’s Trade Show Time!

August 5, 2014 in Appaman News

Team Appaman send a big “hello” from the ENK Children’s Club trade show at Pier 94 in New York City. This international exhibition of children’s clothing is where we get to meet many of our buyers from around the country and catch up with other industry pals, including designers, members of the press/blogosphere, and more.

One of the best parts about attending trade shows is getting to “launch” a new season’s collection in person and speak one-on-one to our retailers about the new styles we’re so excited to show. As a small company, lots of love goes into designing each and every piece that ends up on the salesroom floor (and eventually, in stores). Even as Appaman grows, co-founders Harald and Lynn are as closely involved in the process as ever. In fact, many of our garments are directly inspired by Harald’s childhood growing up in Norway or have another personal story behind them. Every fabric that’s selected, and every detail from patches and pockets to studs and snaps is carefully considered by all members of our design team, so getting feedback directly from our customers is critical.

Appaman co-founder Lynn Husum (far right) with Appaman staffers Alyssa, Jenna, and Stephanie, and PR maven Katie of 9SPR.

Co-founder Lynn Husum (far right) and Appaman staffers Alyssa, Jenna, and Stephanie stop for a selfie (does this count as a selfie?) with PR maven Katie of 9SPR. Follow @Appaman on Instagram for more behind the scenes fun.

For information on future trade shows, or to request information on becoming an Appaman retailer, please visit our Wholesale page.

Are you a retail customer with product feedback or requests? Drop us a line here.

Five Weeks of Giving 2013 – Hour Children

December 4, 2013 in Appaman News

It’s time to highlight the next charity chosen by an Appaman staffer as part of our annual Five Weeks of Giving.

This week’s pick comes from our production manager, Nicole, who chose Hour Children in Long Island City, Queens.






Founded more than 25 years ago, Hour Children was named to acknowledge the important hours that shape the life of a child with an incarcerated mother – the hour of his mother’s arrest, the hour of their visit, and the hour of her release.

The organization’s vision is to end the cycle of intergenerational incarceration. Their mission is to help incarcerated and formerly incarcerated women and their children successfully rejoin the community, reunify with their families, and build healthy, independent and secure lives. To accomplish this, Hour Children provides compassionate and comprehensive services and encourages all to live and interact with dignity and respect.

Nicole says, “The head quarters of the organization is on my block and I have come to be familiar with the children, mothers, and volunteers over the past seven years. The organization has grown in this time by upgrading their thrift shop and building new housing for the families involved in the program.It is an inspiring organization that is helping improve the lives of children and their families in our community.”

For more information, visit

Behind the Scenes: Intern Q&A with Jihaeng

June 11, 2013 in Appaman News, NYC

Have you ever wondered what it’s like to intern at Appaman HQ? We sat down with Jihaeng, a very talented young lady who was gracious enough to spend this past semester as we developed the Spring/Summer 2014 collection. Read on to find out what she worked on during her Appaman internship, her advice for students going into fashion design, plus her tips on personal style…


Jihaeng Lee, Design Intern

School: Fashion Institute of Technology (FIT)  - graduated May 2013

Major: Fashion Design with a specialization in Childrenswear

From: South Korea

Previous Experience: Internships at Khan Lucas and Rebecca Minkoff

(click through to read the full Q & A)


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