Spooky Style! Six Halloween Outfit Ideas

October 11, 2018 in Appaman Style, Featured, New This Season

Our favorite holiday is upon us. As always, we have six new Halloween costume ideas you can build with your Appaman wardrobe. Why get something you’ll only wear once, when you can try out a new style and wear a unique costume at the same time?

1. ’80s Time Travel Kid

Great Scott! This look is a blast from the past

You’ll need:

2. Black Cat

The purrrfect classic Halloween look, featuring a cozy, fuzzy sweater and all-winter hat.

You’ll need:

3. Style-ish (get it?) Britpop Star

The ultimate “sign of the times” each Halloween is dressing as your favorite pop superstar of the year!

You’ll need:

4. Ice Princess

Don’t you love the icy, shimmery material in the Fleur Dress? We do, and we think the sparkly fur cap sleeves look like magical epaulettes. Plus, with the matching fur coat, there’s no need to hide your costume under your “regular” jacket.

You’ll need:

5. Super Secret Agent

The quantum of candy will be yours in this casino-worthy formal tux.

You’ll need:

6. Glam Rock Girl Band

Don’t forget the face paint! This hologram- meets-stardust look will be spotted from down the street and is great for a group.

You’ll need:

Do you have your own Appaman Halloween ideas you’d like to share with us? Tag us (@appaman or #appaman) on Instagram for a chance to be featured!

Parker’s Picks

September 26, 2018 in Appaman News, Appaman Style, Featured, New This Season, NYC, Press, Star Style

This is us star Parker Bates put together his favorite fall pieces for some easy back to school looks.

See below to steal his back to school style.

 

Is that Clark Kent hanging behind the library shelves? The Shelby Cardigan in Aztec paired with the Space Dab tee in Navy is the perfect mixture of preppy chic for hitting the books.

Best part of back to school? Catching up with your friends at lunch! Parker rocks the Glen Hooded Sweatshirt in Sidewalk Plaid (already a smash hit this season) paired with the X’Cellent Fine Line Long Sleeve tee, Slim Leg denim jeans in Distressed Black. This look is rugged laid back cool at its best.

Leo season might be past but that doesn’t mean you cant keep channelling King of the Jungle well into Fall. Parker pairs the Graphic Long Sleeve Lion Tee in Black the Flannel Shirt in Baked Apple Plaid for trans-seasonal style.

 

 

One shirt, four looks.

April 19, 2018 in Appaman Style, Featured, Holiday Style, Mom Hacks, New This Season, NYC

Now that it’s starting to heat up, it’s time to start seriously planning cool looks for summer. And luckily, we’ve got you covered. Enter: the button-up shirt, the most versatile shirt of the season. It’ll be your cool, bold, go-anywhere do-anything best friend that you didn’t even know you needed. Here, we take you through four different ways to style our fave shirt of the season.

Meet: The Summer Shirts.

So (L to R) we have:

  • The Pattern Shirt in Hipster:  This shirt is covered in our cool seasonal patterns that features some of his favorite things – skateboards, sunglasses, music, and of course, pizza. 100% cotton. 100% rad.
  • The Pattern Shirt in Pina: For the guys who love to be the life of the party. This lightweight cotton shirt features a bold neon pineapple print. Psst – we even have a matching dress for a ‘his and hers’ look. Get the whole squad in this fabric to make a HUGE entrance at your next party.
  • The Benson Shirt in Grey Linen Plaid: If you’re looking for a more polished look, go no further than this cool muted fabric. Cool front pocket, classic pattern – perfect for dressing up!
  • The Benson Shirt in Carnival Plaid: It’s the coolest party shirt out. Bold, bright, breathable. Yup.
  • The Benson shirt in Blue Bike Plaid: This has been a fan favorite this season; it’s the perfect mix of style and fun. Collar, buttons and pockets, but with tiny little bikes all over it. Brrring brrrring!

 

Biz Casual (Or; for going from Very Important Meetings straight to the beach) 

The simplest look – this shirt speaks for itself, so can buttoned up with shorts for a laid-back, chilled-out look. Here we have put the Benson Shirt with our Coastal Shorts, however the shirt works back with any denim or casual short. Throw on a pair of sneakers or slides and you’ll be cool as a cucumber (both temperature-wise, and style-wise).

 

Laid-back Layer (Or; when both shirts are so cool you wanna wear both)

When you wanna show off the tee but wanna wear the shirt as well…why not just wear both? Our collections are designed so you can mix and match tees and shirts for a really cool, laid-back look. Here, we’ve teamed the Benson Shirt with our Lowrider Tee for a really fun, bold mix of colors. To go all out, team with a bold short or even just classic denim.

 

 

Buttoned Up (Or; “What even is Smart Casual anyway?”)

One of the most baffling dress codes is ‘Smart Casual’ – because it’s literally two opposite dress codes in one. Do you wear a bow tie with a t-shirt? Tuxedo pants with a tank top? Pajamas with dress shoes? Luckily, we’ve made the distinction super easy for you. The button-up shirt is the ULTIMATE in smart-casual. It has the formality of a dress shirt with the buttons and collar, but the ease of a casual shirt with the short sleeves and bold pattern. Here, we’ve teamed the Burger Pattern Shirt with our Beach Pant and Paperboy Hat.

 

Formal Affair (or; Dress to impress)

 

Here it is – the ‘wow’ factor. Team any of the Pattern Shirts with pants and a blazer and you have got the ultimate dressed-up look. The blazer gives the look structure while the shirt provides a fun, bold pop of color. Hot tip: cuff your pants and wear with chukkas, or keep it smart with dress shoes.

 

There you have it – you’re set for summer! Don’t forgot to tag us on Facebook and Instagram in your best #appaman looks for your chance to be featured. Happy stylin’!

APPAMAN x HYPEKIDS Giveaway!

April 9, 2018 in Appaman News, Appaman Style, Featured, New This Season, NYC, Promotions

We’re so excited to announce our next giveaway! We’ve teamed up with Hypekids to offer you guys a chance to win a $200 #appaman gift card! This sweeps is available to U.S. users only. To enter the competition, simply head to Hypekid’s Instagram and follow the steps.

The winner of the giveaway will be announced on our Instagram, and contacted via DM on April 13th.

Please note: The maximum number of entries allowed during the giveaway period is one (1) per person.

Good luck!

 

HYPEKIDS X APPAMAN

April 6, 2018 in Appaman News, Appaman Style, Featured, In the news, NYC, Press

In case you missed it, this month we were lucky enough to team up with the folks at Hypekids on a fun, food-themed shoot at local hotspot, Brooklyn Farmacy & Soda Fountain. Here, we give you an exclusive behind-the-scenes peek.

Getting some inspo from our favorite superhero

When we weren’t taking photos, we were mostly just enjoying sweet treats such as ice cream, pie and cookies (the treats they cook up at the Farmacy are SO YUMMY!).

…I guess we are in for a treat??

The shoot features sunglasses from Sons & Daughters, a super cool Canadian company that specializes in sun-safe, trendy eyewear for kids.

Photographer Extraordinaire Eddie Lee at work

The kids also wore super cool kicks by Vans – we all particularly loved the limited-edition SpongeBob SquarePants shoes (we’re happy to report they come in adult sizes too).

Our Head of Marketing enjoying a well-earned coffee after the shoot.

A huge thank you to the wonderful staff at Brooklyn Farmacy for having us – there will be multiple trips back for ice cream sundaes, whoopie pies and sandwiches. You can follow them on Instagram or Facebook for drool-worthy food pics.

Our Head of Wellness, Party Hat, waiting outside to approve the final shots (and also for pats and treats).

Don’t forget to check out the story on Hypekids, and shop all the looks from the shoot at appaman.com

Appaman Summer 2018: Boys.

March 13, 2018 in Appaman News, Appaman Style, Featured, New This Season, NYC

To celebrate the launch of our Summer Collection 2018, we wanted to introduce some of our favorite pieces from the collection. The line features buttery soft, light fabrics, classic silhouettes, bold colors and of course, fun graphics. The beauty of the collection is that it’s very mix-and-match – pick a top, pick some shorts and you’re ready for adventure. Check it out!

Graphics (of course):

Your favorite Graphic tee is back in a bunch of cool new colors and prints. The Lowrider Tee features a vintage, LA-inspired car print and comes in two bold colors. Team in with denim and sneakers for the ultimate summer look. As with all our tees, you can also add a fun pop of color to a formal look, and team the tee with skinny twills and a blazer. We love the Gorilla Tee, which features the king of the jungle in stunning hand-drawn detail. Little musicians will love our Rockstar Tee, and there’s nothing not to love about our Hipster Tee which features a cool graphic – we’re talking headphones, skateboards, and of course pizza. It basically sums up our summer plans in one shirt.

 

 

A Little More than a Tee:

For those in-between events, we have you covered with a range of not-quite-tees. For in-between temperatures, we love the Short Sleeve Sweatshirt. It’s a sweatshirt fabric with short, cuffed sleeves, and is a perfect transitional piece. It features the same cool Skull graphic as on our Skully Tee. The Hooded Tee is the ultimate post-beach shirt; with breathable woven fabric, a big kangaroo pocket and a super-cool hood. A slightly dressier option is the Houston tee – neutral colors and an on-trend henley neckline. Team with our Skinny Twills for cool smart-casual. For something a little different, the Chroma Tee is a vintage-inspired tee with a faux pocket and on-trend distressed look.  The STAR of the summer collection is our Printed Tee – we honestly can’t pick which print we love more so we won’t. Bananas come in many forms – regular bananas, banana smoothie, banana split, and obviously, banana tee. The Monstera shirt is covered in palm fronds, and will transport you straight to the tropics. Promise.

Get Fancy:

Presenting: the perfect party shirt!  Fun prints, lightweight fabric with buttons and a collar. The perfect dress-me-up-or-dress-me-down shirt! This season’s offerings feature the Pattern shirt in a Hipster print (the same one we’ve seen on our graphic tee) and a Pina print – a navy shirt with bold neon pineapples. Fun fact: we carry a dress for girls in this very same fabric; this makes for a super fun co-ordinated sibling look. For something a little more classic, the Benson Shirt comes in plaids and a fun embroidered bicycle print. All these shirts have a cuffed and buttoned sleeve and front pockets

Get Shorty:

It’s not a proper summer day without your favorite pair of shorts – our summer collection has something for everyone. For a soft short, we have the Camp Shorts and the Reef Shorts. Both feature an elastic waist, faux drawstring and deep pockets. These are one of the biggest “HOW ARE THEY SO SOFT” pieces that we do every year. The Reef Shorts are a little more structured with a zip pocket and finished hem, whereas the Camp Short has a distressed hem and open pockets. We love styling these with a graphic tee and sneakers = ultimate street cred. If you’re feeling something a little more structured, we have the Punk Shorts – a skinny-leg denim-feel short with pockets and a semi-elastic waist. A highlight is the bold Spicy Mustard color – a great way to make a statement and still be super comfortable. The Coastal Shorts are a more relaxed fit in neutral colors. Both styles are super versatile – they can be dressed up with a collared shirt and a blazer, or dressed down with a tee and sneakers. Comfort and style have never been easier.

Shop the whole collection now at www.appaman.com/new-arrivals 

Meet the team: Party Hat!

January 19, 2018 in Appaman News, Featured

We were lucky enough to catch up with Appaman’s Chief Executive Woof, Party Hat, between meetings and conference calls today. We chatted over beef jerky in his brand new office bed (“A Christmas gift from the other staff,” he tells me through mouthfuls of beef).

So, Party Hat – you’ve been with the Company from the beginning. What has it been like seeing Appaman grow?

At the start it was just me and my mum and dad which was cool, but now there are loads more staff which is good for me, because it’s loads more people to give me pats and treats. My FAVORITE part of the day is coming into the office with Mum and Dad and saying hi to everyone. I do a lap of the room and greet everyone, then I usually chase a ball around then sleep. It’s pretty chill.

How would you describe your role in the company?

As the Chief Executive Woof my main role is office morale. I literally can’t use a computer or read or write so I can’t help with the day-to-day running of the company, but I trot around and sleep on people’s feet and generally create a sense of peace and joy wherever I go. One of my favorite people in the office, Katie, has taught me to do tricks. I can do sit, stay, lay down, roll over, play dead (Katie says “Party’s over” for this), and shake paws. I can pick which hand has a treat in it, walk in a circle, OH and I can also boop (“it’s targeting, its way more advanced than a boop,” interjects Katie,  “he can follow my hand with his nose.”).

I am also Office Protector – the UPS guy comes every day and I make sure he knows who’s boss (it’s me; I’m the boss).

You have such a busy schedule! What do you do in your downtime? 

I pretty much sleep and play ball. I hang out with my 2 human sisters, sniff for food and bark at cats. I love chilling with my family when they are all home – they are the best. They drop food a lot so that’s good. Snacks galore.

What does 2018 have in store for you?

Sleeping, playing ball, and hopefully learning some new tricks with Katie. I hope to get a lot of treats for being a good boy. I also hate getting hair cuts so I’m hoping for a haircut-free year.

Stocking Stuffers

December 19, 2017 in Appaman Style, Featured, Holiday Style, Mom Hacks

It’s that time of year again: sitting by the fire, watching the snow (at least here in New York), and of course, Christmas shopping. Luckily we’ve got your covered for stocking stuffers – our cozy, fun and durable accessories are the perfect treat for Christmas morning.

 

We have a great range of boy’s hats, from the super laid-back Rocky Hat, to the fun and furry Benji Hat. They are all lined, extremely cozy, and come in a whole bunch of super cool colors that work in perfectly with our boy’s clothing.

 

Our super cool girl’s hat collection features bold colors and buttery-soft knits perfect for keeping heads warm on freezing days. Whether you’re a fan of the purr-fect Kat Hat , or the cute-as-a-button Krista hat (did someone say HUGE pompom?), there’s something for every one to open on Christmas morning.

 

We also have limited-edition gloves, scarves and earmuffs in cosy knits to keep the cold away – shop the whole accessories collection here.

 

Happy holidays!

 

 

It’s Summer Somewhere

December 18, 2017 in Appaman News, Appaman Style, Featured, Holiday Style, New This Season, NYC

Sick of winter already? Meet Appaman’s Resort 2018 collection.

This stunning capsule collection brings all-American vacation vibes to summer-in-the-city style. Tropical patterns and street-mural inspired graphics showcase a palette of rich, whimsical rainbow tones and celebrates the spirit of a cross-country adventure.

Perfect for an escape to warmer temperatures, our Boys collection features swim trunks in bold tropical prints, and hard-wearing rash guards that provide protection from the sun, surf and sand. Our best-selling cotton Graphic Tee is back in three limited-edition prints, as are our classic camp shorts (check out the super cool Shorts in Pineapple!).

Our exclusive Girls Collection features four bold, versatile swim suits (think Pineapples and Sea Unicorns), a rainbow Surf Short, and of course a super cute  tee. One of our favorites is our new Thalia Dress, a soft, versatile dress perfect for dressing up or throwing on over swimwear at the beach.

 

While it may be chilly here in New York, our new Resort 2018 collection has us dreaming of sandy beaches, blue skies and clear water.

Shop Appman’s Resort 2018 Collection here.

 

Inside Appaman HQ: Meet Our Production Guru!

November 15, 2017 in Appaman News, Appaman Style, Featured, In the news, Uncategorized

Last week, we caught up with Abby, our production guru!  She’s the one who ensures your little one’s clothes fit comfortably and move when they move.  Read on to see how the magic happens. 

So what is it exactly that you do? Tell us about your job.

I think I’ve been asked this at every job that I go to. It’s complex what I do. Here at Appaman I am both the technical designer and half the production team! You can guess I am always busy. As the technical designer I work very closely with our design team and I assist in developing the structure of the design from concept to production. I work with the boys and girls designer to make their vision a success. I particularly focus on the fit of a garment, its construction, and fabric structure. All of these elements are tricky when it comes to children because of how quickly they grow and how active they are. For example, when I’m fitting a garment I always take into consideration how the body of a child moves, if a seam is too uncomfortable for them, will they wear this out on the playground? I’m basically trying to engineer a great product that a kid can feel comfortable wearing and will have a good life span.

I am also a part of the production team which means I help organize the logistics of the design. How many colors will a certain style come in? In what sizes will it be in? What are the different trims and accessories it may have? Along with the logistics of each design, the production team also makes sure that we are delivering a safe product for your child. Which means we are constantly staying up to day with safety regulations that are federally regulated. We are constantly testing the trims and fabrics so that nothing toxic or hazardous is on your child. The production team is responsible for knowing the garment inside and out, and if we ever believe we didn’t deliver a great product, we won’t hesitate in recalling an item or replacing it. Without our production team our designs wouldn’t exist, we make sure we deliver the best for your kiddo!

Where did you study or learn your craft?

My mom couldn’t afford any of the fancy dresses I always wanted to wear, but apart from that she loved sewing. I grew up watching her sew my birthday dresses and halloween costumes and since then I’ve been fasinating with how garments come together. I started sewing at such a young because I wanted to be just like mom! I think I was six years old when I first received my first toy sewing machine, I loved it! Half way through highschool I decided I no longer wanted to persue this as a passion but as a career and so I enrolled in vocational classes for design earning credit towards my college degree. I guess it started there. I received my first degree in fashion design at a two year school and wanted to continue studying it. Believe it or not I failed my first pattern making class in college, I was mortified. But I was determined to spend the rest of my life in design. Once I finished my first degree I applied to the Fashion Institute of Design, because it is one of the best schools in the world for art and design, and fashion. So I packed my bags up and moved across the country. I received two degrees there in both fashion disign and techinal design. A lot of my experience and expertise comes from working with some world renown pattern makers from Italy, Hong Kong, and Sri Lanka. Both who have either worked in design houses or are the head pattern masters of huge factories who worked with large clients like Nautica and Material Girl.

What is the thing you are proudest of that you’ve made, designed or achieved?

I love walking the streets of New York and recognizing some of the designs I have worked on being worn by New Yorkers. Especially when it looks great on them, I always want to walk up to people and tell them they look amazing in something I helped bring to life. But then I remember I live in New York and would probably sound crazy if I did that.

What is the biggest challenge about your job?

Everything. There is no easy part of my job. I am one of the few people, apart from the designers, who really has to understand each product and trim inside out. It becomes very stressful. Usually, I have to get several different final approvals before telling overseas to cut and sew for bulk production, that alone is avery stressful position to be in. Especially when math is involved. There so much math that is involved in childrens wear because the way kids grow just doesns’t make any sense, there’s no equation that desides that other than it’s just the way the human body grows in the first 14 years of life but because we’re dealing with thousands of units for mass production there is little room for error. So, when the design is finally ready to be cut and sewn I need to make sure all my T’s and I’s are dotted and every step and procedure is as cleavoyant as possible.

 

Check out www.appaman.com to shop our current winter collection.