Behind the Scenes at Appaman: Susan’s Sketchbooks

October 10, 2013 in Appaman News, New This Season

Susan Kay, hard at work!

Susan Kay, hard at work!

Susan Kay is our ultra-talented designer that’s responsible for taking the Appaman aesthetic and turning it into a fashion-forward, cohesive collection with cool and wearable pieces. We asked her to share some pages from her sketchbook so our fans could take a peek behind the scenes into her creative process and see where some of their favorite Fall/Winter 2013 pieces began.

There are many steps involved in design and production, starting with Susan’s initial meetings with Harald, where they discuss looks that inspire them, favorite vintage styles, and upcoming trends they love. Lynn weighs in with feedback from buyers about what our customers like and styles they want to see.

Check out Appaman’s Pinterest page to see what inspires us this season 

In the meantime, Susan begins to sketch, and the ideas start to come to life. She draws out croquis (fashion sketches of outfits) and individual pieces to visualize the garments and establish the look of the season. She experiments with different designs she has in mind and adds notes about the detailing.

Most of the styles will undergo lots of revisions before they go to production (if they make it that far), so it’s always fun to look back on the process and see the origins of some of our favorite pieces…

  • Here’s an early sketch of a modern, casual cheerleader-inspired look, which pairs a stylized varsity jacket with a pleated skirt and knit hat. Our collection features this style in the form of the Varsity Bomber with quilted stitching, the Box Pleat Skirt, and Tilly Hat.
bomber_boxpleat

The final product

  • For boys, Susan imagined a preppy vintage cardigan, inspired by letter sweaters and classic Ivy League style. We ended up with the Thompson Cardigan, which looks updated and modern with our Skinny Twill Pants.
cardigans

This look was practically custom-made for our model, Daniel

vest_varsity

Lots of revisions, but we think it turned out OK :)

prattdownparka

No one rocks a parka and a scowl quite like Jaden

promtee

Every girl’s best bud

starstee

Can you spot the difference?

For more behind the scenes fun straight from Appaman HQ, be sure to follow us on Facebook and Instagram!

 

What do Appaman and Björk have in common (besides being awesome)?

September 25, 2013 in Appaman News, New This Season

…they’re both residents of Brooklyn and Iceland!

Now open is Appaman’s first retail store in Iceland – the newest member of  our growing international family.

Location:

Bæjarlind 6

200 Kópavogur

Iceland

Telephone: +354 519-7561

 

appaman iceland

Check it out! All stocked with FW ’13 goods and ready to go. Looking great, guys!

Fine Tailoring, Styled Your Way

September 18, 2013 in In the news, New This Season

We love to see our fans get creative when styling our Mod Suits, Suit Pants, Standard Shirts, and other pieces from our Fine Tailoring line. Worn casual with kicks and graphic tees, or dressed up for a stylish and comfortable ring bearer look for a wedding, there seems to be a suit for every occasion.

fine-tailoring3

Above: Appaman Mod Suits currently available in Khaki, Mist, Vintage Black, Plaid, Navy, and Maroon Velvet

 

Pop Street Kidz gave the Mod Suit (in Vintage Black and Mist) total tough guy treatment by rocking it on the back of this rad yellow chopper. Check out Pop Street Kidz for more awesome photos and their Appaman Back to School Style roundup.

via Pop Street Kidz

 

Pop Street Kidz also featured the Mod Suit in true “Hotel California” style, as seen in this photoshoot at the Beverly Hills Hotel and Hotel Lido. So cool.

via Pop Street Kidz

Here’s a collection of some of our recent faves as styled by Appaman fans:

Got something to share? Drop us a line via email, Instagram, Facebook, Pinterest, Twitter, or carrier pigeon and show us how you rock Appaman Fine Tailoring! 

Appaman + Back to School = A+

September 4, 2013 in New This Season

We’re loving these styles for back to school, featuring Appaman’s Fine Tailoring line:

Shop now at appaman.com/boys

Shop now at appaman.com/boys

 

Professor Blazer in Plaid

Stripe Henley in Vintage Black

Wool Pants in Mist

Fedora in Charcoal

 

 

And for girls:

Shop now at appaman.com/girls

Shop now at appaman.com/girls

 School Blazer in Poppy Red

Peasant Blouse in Blush

PS 23 Skirt in Poppy Red

 

Link Love: Appaman Around The Web, In The Press

August 20, 2013 in In the news, New This Season, Press

Kickin’ it Old School at Small Fry

Remember when tin can stilts, dominoes, and marbles weren’t overshadowed by DVRs and iPads? Over at Small Fry, they sure do, and our Baseball Henley in and Gym Sweats (below, in Firebrick) were featured in an awesome “Throwback Tuesday” post. Click on over to check out some great ideas for old-school games and toys to introduce to your kids, as well more gorgeous photos of our retro threads.

 Love from Estella 

Estella is a longtime favorite shop for the most fashionable kids in NYC and beyond. In addition to a great selection of quality kids’ clothing (Including yours truly! Not that we’re biased…), you can get the inside scoop and find great fashion/gift ideas on their blog.

So, of course, we were stoked to hear their thoughts on this season’s collection:

Appaman has released photos of its fall 2013 collection and, per usual, it is full of street-smart pieces that are comfortable, practical, and ultra cool. This season’s collection pays homage to iconic American style with vintage varsity jackets, prep school basics, and punk-inspired plaid. As always, the line manages to bring a hint of the founder’s unique Scandinavian perspective into its clothing to create truly one-of-a-kind pieces with tons of street-cred. Whether your kids are at school, heading to practice, or hanging out with friends, Appaman’s pieces allow your kids to discover and explore their own personal style. What’s better than that?

Thanks for the love! Right back at ya.

LilSugar

Always in-the-know LilSugar had great things to say about our  Fall jackets and coats:

As usual, the line’s outerwear is the star of the show with fabulous varsity bomber jackets; puffy, motorcycle-inspired vests; and the boy’s band-inspired Route 1 jacket that he’ll be begging to wear even before the weather turns cool.

Above (L to R, top to bottom): Varsity Jacket in Fire Brick, Argyle Pullover in Pacific Blue, Baseball Henley in Fire Brick, Carroll Shift Dress in Poppy, Route 1 Jacket in Black, Bulldog Tee in Snow, Hoodie Dress in Carnation, Sidecar Tee in Fire Brick, Hooded Henley in Pacific Blue.

Visit Appaman.com to check out the outerwear collections for boys (including the Route 1 Jacket, above center) and for girls.

Cool Back to School Style Featured in Redbook Magazine

Redbook magazine featured our Tailored Vest styled lots of different ways as part of this cool back to school fashion feature:

redbook coverredbook insideredbook inside 2

 

 

Outfit Ideas from People

People Moms & Babies recommends Appaman’s Mod Suit in Navy when your mini Justin Timberlake wants to turn this into a suit and tie kind of situation. We approve of most Justin Timberlake related matters, so we approve of this idea.

Start Your Engines! Get This Mean Street Style On Appaman.com

August 7, 2013 in New This Season

All styles available on Appaman.comAll styles available on Appaman.com

Above styles available on Appaman.com

A look fit for a rebel, just in time for the first day of school.

Featuring:

Route 1 Jacket, $93

Straight Leg Denim in Black or Dark Wash, $64

Atoms Classic Tee in Snow, $38

Sidecar Classic Tee in Firebrick, $38

Street Grid Tee and Rocky Hat (on model) available August 15th

 

#Appamazing Instagram Giveaway!

August 2, 2013 in Appaman News

Aren't they cute?

Aren’t they cute?

It’s no secret that we live to see photos of Appaman clothes out and about, especially because our fans really know how to style them!

Share your Appaman pics with us on Instagram for the chance to be one of three randomly-selected winners of $50 applicable  toward your next Appaman.com purchase.*

To make sure we see it, tag @appaman and include the hashtag #appamazing. (Please note: If your Instagram feed is set to “private,” we will not be able to see the image and therefore cannot include it as a valid entry. We’re sorry!)

Winners will be announced on our Facebook page on August 19th, 2013, where we will also share some of our submissions.

*Boring fine print: US and Canada residents only. Winners will receive a discount code to take up to $50 USD off a single purchase from Appaman.com and will not receive credit for any remaining balance if the purchase totals less than $50. May not combine it with any other offer, discount, or promotion.

Fall 2013 Inspiration: Vintage Varsity & Back-to-School Cool

July 29, 2013 in New This Season

Appaman loves Pinterest, especially when it comes to sharing our inspiration behind our design process.

Check out our new boards, where we’ve been collecting images of the back-to-school style throughout the ages, including the greasers and cheerleaders of Rydell High,  the sophisticated pleats and tailoring of a New England prep school, the military jackets and flannel of your favorite tough-on-the-outside punk and grunge kids.

Click an image below to visit the board:

boypinterestfw13e   girlpinterestfw13e

Introducing Appaman Mini: Sizes 3 through 24 months

July 25, 2013 in New This Season

Can you tell we have royal babies on the mind?

Can you tell we have royal babies on the mind?

Did you know that many of your favorite Appaman pieces for boys and girls are available in extra-super-tiny sizes? Now you can shop Appaman Mini all in one spot, plus we’ve created exclusive new pieces just for our littlest fans, sizes 3 months and up.

Shop the collection now >>

Sneak a Peek at Fall/Winter 2013

July 8, 2013 in New This Season, NYC

It’s that time of year again, peeps! The day we release our new Fall collection on Appaman.com is fast approaching, so after you set your alarms to July 15th, take a look at our new video, a behind-the-scenes look at our Fall/Winter ’13 catalog photoshoot in DUMBO, Brooklyn.

This season’s collection is a our tribute to iconic American school style. We were inspired by the refined look of prep school cool, the sporty comfort of vintage varsity gear and the edgy, rebellious spirit of punk fashion.

Of course, Appaman kids can be found rocking their own personal style about anywhere on campus: shootin’ hoops on the playground, cheering from the bleachers, making music with the band, testing theories in the lab, or break dancing in the parking lot. We made a mix-and-match collection so you can make these looks your own, and be confined to just one style.

Once again, we’d like to thank videographer Mike Canzoniero for his cinematic skills and Boots for contributing original music.

Check out the video below, then scroll down to take a look at some photos of our Fall ’13 favorites:

Appaman Fall Winter 2013 from Appaman on Vimeo.

Available July 15th on Appaman.com; Currently available through many of our awesome retailers.