Behind the Scenes: A Day at Rock-Rock-Rockaway Beach

February 8, 2018 in Appaman News, NYC

Chewing out a rhythm on my bubble gum
The sun is out and I want some
It’s not hard, not far to reach
We can hitch a ride to Rockaway Beach.
– The Ramones “Rockaway Beach”

For Appaman’s Spring/Summer 2018 campaign, we headed out to one of our favorite local getaways: Rockaway Beach, Queens. Since the earliest days of Appaman, we have drawn our inspiration from the spirit and style of our hometown of New York City, so whenever we can, we love to do our photoshoots “on location” in the places that inspire them.

Most people wouldn’t consider New York to be much of a beach town, but like it says in the Ramones song, the sandy coast of Rockaway Beach is never far away. With just a quick swipe of the MetroCard, you can hop on the subway and emerge at the coast of the Atlantic Ocean, pop open your umbrella, and go for a surf or swim without ever leaving New York City limits.

Here’s a look behind the scenes of our day in the Rockaways:

 

The beach wasn’t officially open for the summer yet, so we had the place pretty much all to ourselves.

 

All hands on deck! Appaman co-founder/boss lady Lynn is ready for anything with a collection of accessories and props.

 

As they waited for their turn in front of the cameras, Cornelius and our other models had fun hunting around for shells, rocks, sealife, and other treasures.

 

Horseshoe crab!

 

A shoeless model hitches a ride onto girls’ designer Val so she can change into her next look.

 

So it’s possible that we weren’t technically allowed to use this lifeguard stand, but we managed to sneak in a few quick pics before anyone spotted us.

 

Remember how we said we had the place all to ourselves? We were also on a dead end street, so there were hardly any other people around. So, you could imagine our surprise when, in a magical and serendipitous moment, just when our models seemed to be itching for a break, we heard the jingle of an ice cream truck coming our way! We couldn’t believe our luck and knew we couldn’t miss the moment, so we bought ice cream for all our models and started snapping away.

 

Not long after, it was time to relax. After a long, busy day of shooting, Team Appaman kicked back with late taco lunch at Rockaway Beach Surf Club.

 

Let’s talk: Swim Shorts!

January 26, 2018 in Appaman Style

Here at Appaman we figure it’s always summer somewhere, which is why we are so excited about our brand new Resort 2018 collection. Featuring hard-wearing, versatile fabrics, bold prints and classic styles, these pieces are perfect for a summer escape or to stock up for spring.

 

Shorts are the staple of any boy’s summer closet, so here we break down our three boys swim offerings in Resort 2018:

HYBRID SHORTS 

These sharp looking shorts are of the land and of the sea. They have four pockets, belt loops, a zip fly with snap closure, an adjustable inner waistband. They’re also are made from quick-dry board short material, so you can wear ’em to swim or to lunch. They are the tailored short you know and love in a swim-friendly fabric, so they are sure to be a summer favorite. Pair the Hybrid Shorts with our rash guard tops for protection from the sun and surf, or with our Playa Shirt for a more structured, dressed-up look.

MID-LENGTH SWIM TRUNKS

New length! By popular request, we designed a classic fit swim short to add to our line. The Mid Length Swim Trunks hit above the knee (shorter than our classic swim trunk) and are perfect for splashing in the surf and playing on the sand. They feature an elastic waist with soft mesh brief lining and a back flap pocket (for storing shells and pirate treasure, obviously). Pick from a super cool seashell print or the bold Teal Dot print (we can’t pick a favorite).

The options are a-plenty with these bright, lightweight super soft swim shorts. Mix-and-match with your favorite rash guard. Two rear pockets, elastic waistband in rear panel, faux drawcord. Inner mesh underwear.

SWIM TRUNKS

Our best-selling bright, lightweight super soft swim shorts are BACK in four incredible prints. Feeling beachy?  Blue Beach print. Feeling brave? Hammer Time is the print for you. Dreaming of looting pirate treasure on a tropical island? Neotropics. Obsessed with low-key cool graphics? Toucan Grey is your guy.  Mix and match with your favorite rash guard for protection from the sun and surf. The Swim Trunks feature rear pockets, an elastic waistband in the rear panel, faux drawstring and inner mesh underwear.

This is a limited edition collection – snap it up while stocks last!

Shop the resort collection now.