Spring Style Preview

January 26, 2017 in Appaman News, Featured, New This Season

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It’s still winter here in NYC, home of Appaman HQ, but all this talk of swimsuits and tropical vacations has us itching for warm weather and spring fashion. We are excited to treat our fans to a sneak peek of some of the new looks that are on the way.

Can you blame us? Every season, Appaman co-founders Lynn & Harald work step by step with our awesome designers with the goal of creating great looking, comfortable clothing that kids will feel their best in. This season, we experimented with some new styles and bold colors, collaborated with some fantastic illustrators for our artist-designed prints, and carefully refined the fit of some of the returning best sellers. We think you’ll love the result. From our soft, premium cotton signature graphic tees, slouchy cozy sweats, to our fan-favorite Fine Tailoring collection, there’s something special for every kid.

Take a look at some of our Spring 2017 favorites (after the jump):

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That’s a Wrap! Behind the Scenes at the Spring/Summer 2016 Photoshoot

June 1, 2015 in Appaman News, NYC

It’s that time of year: We’ve styled, shot, and wrapped yet another Appaman Spring/Summer collection. We have so much fun hanging out with our models and watching all of our hard work come to life on camera.

As always, it’s all hands on deck to make sure these busy few days run smoothly. It’s a challenge, and sometimes a bit hectic to keep all the clothes and kids where they need to be at the right time, but with a little teamwork and a whole lot of organization, we somehow manage to get it all done and have a good time.

We are really excited about some great new designs we have in store for our fans and wish we could show you more, but you’ll have to wait til Spring 2016 to see the full collection in stores. For now, here are a few behind the scenes photos of our recent shoot here in our Chrystie Street studio. Stay tuned til next spring!

Spring/Summer 2016 Appaman shoot