Watch Now: The Spring/Summer ’13 Video is Here!

February 8, 2013 in Appaman News, New This Season

Get ready, Appaman fans! Our Spring/Summer 2013 collection is already arriving in stores, and soon you’ll be able to get it right here on Appaman.com. As always, we’ve got a special treat, a super fun behind-the-scenes video (with super catchy original music by Boots) where you get to see some awesome boys and girls in our awesome new threads, demonstrating how they look “in action.”

This video was shot in Red Hook, Brooklyn, a neighborhood near and dear to our hearts that was hit hard last year by Hurricane Sandy. Watching this clip gives of lots of happy memories of good times in BK, and we hope you have as as much fun watching it as we did making it!

Though if you watch it with your kids, you might have to explain what boomboxes and cassette tapes are first. Ah, youth.

Appaman Spring Summer 2013 from Appaman on Vimeo.

And a thanks goes to Alyssa, who can include choreography among her list of many talents.

Some of our favorite looks (click images to enlarge):

appaman_trenchcoat_ombre_dressappaman_spring_13_boy_girlappaman_IceCream_watermelon_anorakappaman_plaid_shirt_boomboxappaman_yellow_sweaterappaman_polo_punk_shortsappaman_track_jacket_blazerappaman_montauk_sweater_ombre_skirtappaman_mod_suit_boombox

Appaman loves Red Hook

November 28, 2012 in Appaman News, NYC

Although Hurricane Sandy is out of the news it is definitely not out of the lives of many here on the East Coast.   Her wrath was felt far and wide and many are still dealing with picking up the pieces.  A couple weeks ago Appaman did a fundraiser on our site where 15% of all sales were collected over the course of a week and this money is now being donated to a relief effort.   We chose Restore Red Hook.  www.restoreredhook.org
We felt a kinship to this organization because it serves entrepreneurs.  The vendors that will benefit from Restore Red Hook lost their businesses due to the storm.  This not only hurts their lives but the lives of their employees, their neighborhood, and the general morale of the area.  We hope that our donation will help in the effort to get Red Hook back on its feet.
Watch the video at their Vimeo page