That’s a Wrap! Behind the Scenes at the Spring/Summer 2016 Photoshoot

June 1, 2015 in Appaman News, NYC

It’s that time of year: We’ve styled, shot, and wrapped yet another Appaman Spring/Summer collection. We have so much fun hanging out with our models and watching all of our hard work come to life on camera.

As always, it’s all hands on deck to make sure these busy few days run smoothly. It’s a challenge, and sometimes a bit hectic to keep all the clothes and kids where they need to be at the right time, but with a little teamwork and a whole lot of organization, we somehow manage to get it all done and have a good time.

We are really excited about some great new designs we have in store for our fans and wish we could show you more, but you’ll have to wait til Spring 2016 to see the full collection in stores. For now, here are a few behind the scenes photos of our recent shoot here in our Chrystie Street studio. Stay tuned til next spring!

Spring/Summer 2016 Appaman shoot

Sneak a Peek at Fall/Winter 2013

July 8, 2013 in New This Season, NYC

It’s that time of year again, peeps! The day we release our new Fall collection on is fast approaching, so after you set your alarms to July 15th, take a look at our new video, a behind-the-scenes look at our Fall/Winter ’13 catalog photoshoot in DUMBO, Brooklyn.

This season’s collection is a our tribute to iconic American school style. We were inspired by the refined look of prep school cool, the sporty comfort of vintage varsity gear and the edgy, rebellious spirit of punk fashion.

Of course, Appaman kids can be found rocking their own personal style about anywhere on campus: shootin’ hoops on the playground, cheering from the bleachers, making music with the band, testing theories in the lab, or break dancing in the parking lot. We made a mix-and-match collection so you can make these looks your own, and be confined to just one style.

Once again, we’d like to thank videographer Mike Canzoniero for his cinematic skills and Boots for contributing original music.

Check out the video below, then scroll down to take a look at some photos of our Fall ’13 favorites:

Appaman Fall Winter 2013 from Appaman on Vimeo.

Available July 15th on; Currently available through many of our awesome retailers.