It’s Trade Show Time!

August 5, 2014 in Appaman News

Team Appaman send a big “hello” from the ENK Children’s Club trade show at Pier 94 in New York City. This international exhibition of children’s clothing is where we get to meet many of our buyers from around the country and catch up with other industry pals, including designers, members of the press/blogosphere, and more.

One of the best parts about attending trade shows is getting to “launch” a new season’s collection in person and speak one-on-one to our retailers about the new styles we’re so excited to show. As a small company, lots of love goes into designing each and every piece that ends up on the salesroom floor (and eventually, in stores). Even as Appaman grows, co-founders Harald and Lynn are as closely involved in the process as ever. In fact, many of our garments are directly inspired by Harald’s childhood growing up in Norway or have another personal story behind them. Every fabric that’s selected, and every detail from patches and pockets to studs and snaps is carefully considered by all members of our design team, so getting feedback directly from our customers is critical.

Appaman co-founder Lynn Husum (far right) with Appaman staffers Alyssa, Jenna, and Stephanie, and PR maven Katie of 9SPR.

Co-founder Lynn Husum (far right) and Appaman staffers Alyssa, Jenna, and Stephanie stop for a selfie (does this count as a selfie?) with PR maven Katie of 9SPR. Follow @Appaman on Instagram for more behind the scenes fun.

For information on future trade shows, or to request information on becoming an Appaman retailer, please visit our Wholesale page.

Are you a retail customer with product feedback or requests? Drop us a line here.