Appaman is 10 Years Old Today

April 23, 2013 in Appaman News, Uncategorized

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Harald making Appaman's first ever print (top); Appaman HQ today (bottom)

Harald making Appaman’s first ever print (top); Appaman HQ today (bottom)

On April 23, 2003, Appaman launched its very first collection. What began as a tiny little t-shirt operation based in Harald and Lynn Husum’s Brooklyn apartment has grown over the years into the kids’ fashion brand you know and love. Each season, we’ve added new pieces to our collection and expanded our range of design.

Read more about our story here
While our team has expanded, and Harald is no longer screen printing our tees himself (that‘s him in the photo above, making Appaman’s first print) we’re still as hands-on as ever. We put just as much care into creating each new piece as we did on Day 1, so that the kids who wear our clothes (and the grown-ups who buy them) love our threads just as much as we do.

And, of course, we wouldn’t be where we are today if it weren’t for our loyal fans. So, from everyone at Appaman HQ, we say…

THANK YOU!

Here are some photos from the Appaman vault…outtakes and catalog shots from our first collection ever! My, how things have changed…

Link Love: Appaman on the Internet

April 22, 2013 in In the news, Press

Appaman Mod Suits on via tristanandtyler.com (left) and strollerinthecity.com (right)

Appaman Mod Suits via tristinandtyler.com (left) and strollerinthecity.com (right)

Our friends around the blogosphere are always coming up with great ways to style Appaman threads. Click on over to these links for great reading material and pint-sized fashion inspiration:

Star Style: Loretta Broderick Wears Appaman’s Boutique Blazer On Her Walk With Sarah Jessica Parker

April 18, 2013 in New This Season, Star Style

It looks like one of SJP’s fashionable twins has added another piece of Appaman outerwear to her growing collection! Tabitha and Loretta Broderick, twin daughters of Sarah Jessica Parker and Matthew Broderick, love to go out in Appaman jackets year round (like we mentioned yesterday), and we think Loretta looks incredibly sweet and chic in her newest ensemble, which features our Spring 2013 Boutique Blazer in Huckleberry.

Sarah Jessica recently told PEOPLE magazine’s Celebrity Babies blog that Tabitha and Loretta are the ones coordinating their outfits, from head to toe, accessories included. “They pick out their own clothes every single day,” she said. “We have a routine. They pick out their clothes at 3 o’clock when they wake up from their nap.”

She insists that their spot-on fashion choices, which you can see here in PEOPLE’s gallery of Broderick twin style, are completely their own. “We tell them nothing. We just give them the temperature outside and if they don’t pick enough clothing, then we say, ‘You need leggings or pants. You need to add something so you’ll be warm enough.’ That’s all they would listen to.”

Sarah Jessica Parker's daughter, Loretta, is wearing Appaman's Boutique Blazer in Huckleberry

Sarah Jessica Parker’s daughter, Loretta, is wearing Appaman’s Boutique Blazer in Huckleberry

The Boutique Blazer ($93, also available in Silver Moon) is part of Appaman’s Fine Tailoring collection, recently expanded to include girls. The blazer is fitted with crop length sleeves to give it a classic, feminine look. Shop our complete girls’ Spring/Summer 2013 collection here, and check out our best-selling Fine Tailoring for boys here.

 

Star Style: SJP’s Twins Spotted in Appaman Jackets…Again!

April 17, 2013 in New This Season, Star Style

It’s springtime in NYC! Sarah Jessica Parker‘s super smiley twins, Tabitha and Loretta Broderick, celebrated by bopping around the Big Apple in the bright, matching Roll Bounce Jackets they were spotted wearing last year.

Tabitha and Loretta Broderick rocking Appaman's Spring 2012 Roll Bounce Jacket.

Tabitha and Loretta Broderick rocking Appaman’s Spring 2012 Roll Bounce Jacket.

We love how these girls look in coordinated apparel, especially when it involves Appaman outerwear (ok, we’re biased). Click here to check out how they rocked their many different Appaman looks all winter long.

While the Roll Bounce Jacket is no longer available for purchase on Appaman.com, we’re sure you’ll love our selection of new girls’ 2013 outerwear. Click an image below to shop each style:

Trench Coat in Huckleberry, $64

Trench Coat in Huckleberry, $64

Trench Coat in Coral, $64

Trench Coat in Coral, $64

Boutique Blazer in Silver Moon, $93

Boutique Blazer in Silver Moon, $93

Boutique Blazer in Huckleberry, $93

Boutique Blazer in Huckleberry, $93

Anorak in Iris, $60

Anorak in Iris, $60

Anorak in Valentine, $60

Anorak in Valentine, $60

Enter Appaman’s Spring/Summer Giveaway and win a free outfit!

April 15, 2013 in Appaman News

Hey there, Appaman fans – want to win a free outfit from our Spring/Summer collection?

Of course you do! This month, we’re giving three lucky fans the chance to score a complete outfit from Appaman. To enter the giveaway, all you have to do is visit our Facebook page, “Like” us, and enter your name and email address when prompted. Click here or on the image below to enter.

The best part? You can enter once per day to up your chances. Good luck, peeps! We’ll announce the winners on April 30th.

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Ready for summer? Get inspired by retro surf style

April 10, 2013 in New This Season

appaman_boy_surf2_sp13_2Shop the collection on Appaman.com and visit our Pinterest page to see more of what inspires us.

 

Artist Capsule Collection: AVONE for Appaman Spring Summer 2013

March 13, 2013 in Appaman News, New This Season, NYC

Every season, we join forces with local graffiti style street artists to create our Artist Capsule Collection. This season’s designs come from AVONE, the artist who inspired our very first ACC, and we couldn’t be more thrilled about it. His new series is inspired by the many historic and iconic landmarks of NYC, and his unique take on New York really shines through in his work.

AVONE, the artist behing the Spring 2013 Artist Capsule Collection, visits Appaman HQ

AVONE, the artist behing the Spring 2013 Artist Capsule Collection, visits Appaman HQ

Recently, AVONE stopped by to visit Appaman HQ and signed our evolving graffiti board. So even if we sell out of everyone of his awesome t-shirts, he has forever left his mark here at Appaman!

AVONE’s current collection features three unique styles: the Train Tee, the World Fair Tee, and the Williamsburg Bridge Tee. Each is available in two different colors. Shop the collection now on Appaman.com or from one of our retailers. 

available at appaman.com

Now available at appaman.com

Meet the Photographer: Joshua Paul

March 4, 2013 in Appaman News

Here at Appaman we believe in giving credit where credit is due. That said, we’d like to give a huge shout out to our lifestyle and catalog photographer, Joshua Paul.

He is incredibly professional to work with and a ton of fun. He has an amazing bio – he’s traveling the world over, photographing for major publications. We are honored to have him onboard our trip.

Check out his other work at joshuapaul.com

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It’s here! The Gowanus Grand Prix 2013 Video

February 27, 2013 in Appaman News, NYC

You may have seen the event photos already (click the link if you haven’t), but we just got our hands on the official video from the 2nd Annual Appaman Gowanus Grand Prix.

Check it out!

Appaman in the news

February 27, 2013 in In the news, Press

Appaman’s spring 2013 collection has hit the ground running, and we’re thrilled to see such a positive response.

Check out the newest Appaman love, in press and in the blogosphere:

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  • Lots of love to Pop Street Kidz for this lovely review of our newest collection!
  • Boys Be Cool did an awesome preview of the Spring ’13 collection, and made lots of great outfit suggestions.
  • LilSugar says, “The ’80s are back big time in the world of Appaman!” Got that right.
  • The Masked Bunny Grammercy Tee (available here) made it into the March ’13 issue of Parenting magazine. Such lovely styling, don’t you think?

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