Fall 2013 Inspiration: Vintage Varsity & Back-to-School Cool

July 29, 2013 in New This Season

Appaman loves Pinterest, especially when it comes to sharing our inspiration behind our design process.

Check out our new boards, where we’ve been collecting images of the back-to-school style throughout the ages, including the greasers and cheerleaders of Rydell High,  the sophisticated pleats and tailoring of a New England prep school, the military jackets and flannel of your favorite tough-on-the-outside punk and grunge kids.

Click an image below to visit the board:

boypinterestfw13e   girlpinterestfw13e

Introducing Appaman Mini: Sizes 3 through 24 months

July 25, 2013 in New This Season

Can you tell we have royal babies on the mind?

Can you tell we have royal babies on the mind?

Did you know that many of your favorite Appaman pieces for boys and girls are available in extra-super-tiny sizes? Now you can shop Appaman Mini all in one spot, plus we’ve created exclusive new pieces just for our littlest fans, sizes 3 months and up.

Shop the collection now >>

Sneak a Peek at Fall/Winter 2013

July 8, 2013 in New This Season, NYC

It’s that time of year again, peeps! The day we release our new Fall collection on Appaman.com is fast approaching, so after you set your alarms to July 15th, take a look at our new video, a behind-the-scenes look at our Fall/Winter ’13 catalog photoshoot in DUMBO, Brooklyn.

This season’s collection is a our tribute to iconic American school style. We were inspired by the refined look of prep school cool, the sporty comfort of vintage varsity gear and the edgy, rebellious spirit of punk fashion.

Of course, Appaman kids can be found rocking their own personal style about anywhere on campus: shootin’ hoops on the playground, cheering from the bleachers, making music with the band, testing theories in the lab, or break dancing in the parking lot. We made a mix-and-match collection so you can make these looks your own, and be confined to just one style.

Once again, we’d like to thank videographer Mike Canzoniero for his cinematic skills and Boots for contributing original music.

Check out the video below, then scroll down to take a look at some photos of our Fall ’13 favorites:

Appaman Fall Winter 2013 from Appaman on Vimeo.

Available July 15th on Appaman.com; Currently available through many of our awesome retailers.

 

Summer’s Last Day at Appaman HQ

June 14, 2013 in Appaman News

Today is a bittersweet day at Appaman HQ as we bid farewell to a much beloved member of our team as she takes the next step in her career. Summer Walker, our amazing production manager, is moving on to follow her dream full time, and we would be crushed if we weren’t SO DARN EXCITED for her and all the plans she has in the works. (We can’t wait to spill the beans when it’s time!)

Summer has been an integral part of Appaman’s success over the past five years, working right along side Lynn and Harald to grow the company into what it is today. Everyone from our sales reps and boutique owners to our factories and shipping companies has worked with Summer and knows what an awesome lady she is – warm, friendly, with business savvy to boot. In addition to her professional expertise, she has grace and moxie in spades and truly epitomizes the adventurous spirit that Appaman is all about.

Appaman HQ will not be the same in Summer’s absence, but we know that this is just the beginning of a long and successful career, so we’re smiling.

(Plus, she promised to come hang out with us later.)

Adieu, Summer, and come back soon for another Pizza Friday!

Fun fact: Summer also has amazing hair

Fun fact: Summer also has amazing hair

Behind the Scenes: Intern Q&A with Jihaeng

June 11, 2013 in Appaman News, NYC

Have you ever wondered what it’s like to intern at Appaman HQ? We sat down with Jihaeng, a very talented young lady who was gracious enough to spend this past semester as we developed the Spring/Summer 2014 collection. Read on to find out what she worked on during her Appaman internship, her advice for students going into fashion design, plus her tips on personal style…

jihaeng

Jihaeng Lee, Design Intern

School: Fashion Institute of Technology (FIT)  - graduated May 2013

Major: Fashion Design with a specialization in Childrenswear

From: South Korea

Previous Experience: Internships at Khan Lucas and Rebecca Minkoff

(click through to read the full Q & A)

 

Read the rest of this entry →

Colors of Summer – Our Tribute to Ombre

May 2, 2013 in Featured, New This Season

Is there any palette more inspirational than that of Mother Nature herself? For our Spring/Summer 2013 collection, we were inspired by the blissful beauty of the ocean, where all it takes is sand, a surfboard, and a little sun to make a truly perfect day from sunrise to sunset.

We took the natural ombres from the sea and the sky to make great color options for beach bum boys and girls.

Take a look at some of our inspiration and outfit ideas:

Appaman Wavy Tank in Huckleberry

Wavy Tank in Huckleberry

Wavy Tank in Sunrise; Softie Shorts in Aqua

Wavy Tank in Sunrise; Softie Shorts in Aqua

 

Floppy Hat in Coral; Ombre Scarf in Huckleberry; Ivy Dress in Sunrise

Floppy Hat in Coral; Ombre Scarf in Huckleberry; Ivy Dress in Sunrise

Tankini Sets in Huckleberry and Coral' Logo Swim Shorts in Seagrass and Mandarin

Tankini Sets in Huckleberry and Coral’ Logo Swim Shorts in Seagrass and Mandarin

Chelsea Cardigan in Moonshadow; Katie Skirts in Moonshadow and Huckleberry; Logo Swim Shorts in Monterey

Chelsea Cardigan in Moonshadow; Katie Skirts in Moonshadow and Huckleberry; Logo Swim Shorts in Monterey

All styles pictured currently available on Appaman.com, or through one of our awesome retailers.

Meet Jenna, the Newest Member of Team Appaman

May 2, 2013 in Appaman News

Oh, hey, Jenna!

Oh, hey, Jenna!

Back in January, Appaman HQ grew by one more. This is Jenna Timmermann, who came to NYC by way of Fort Worth, Texas. And can we just say, are we ever glad she decided to come up north. She’s smart, funny, incredibly organized, and a great addition to our staff. (She also says “y’all” a lot, which we just love.)

Jenna works side-by-side with Alyssa (literally, their desks are right next to each other) and together, they form an ultra-organized, rag-tag duo that works with our boutique wholesale accounts and our reps around the country. You may also meet Jenna at the showroom, or in the Appaman booth at one of the trade shows — she is a wiz at planning and making sure that the Appaman sales team is prepped with everything they need.

Great to have you on board, Jenna!

Appaman is 10 Years Old Today

April 23, 2013 in Appaman News, Uncategorized

monkey-business

Harald making Appaman's first ever print (top); Appaman HQ today (bottom)

Harald making Appaman’s first ever print (top); Appaman HQ today (bottom)

On April 23, 2003, Appaman launched its very first collection. What began as a tiny little t-shirt operation based in Harald and Lynn Husum’s Brooklyn apartment has grown over the years into the kids’ fashion brand you know and love. Each season, we’ve added new pieces to our collection and expanded our range of design.

Read more about our story here
While our team has expanded, and Harald is no longer screen printing our tees himself (that‘s him in the photo above, making Appaman’s first print) we’re still as hands-on as ever. We put just as much care into creating each new piece as we did on Day 1, so that the kids who wear our clothes (and the grown-ups who buy them) love our threads just as much as we do.

And, of course, we wouldn’t be where we are today if it weren’t for our loyal fans. So, from everyone at Appaman HQ, we say…

THANK YOU!

Here are some photos from the Appaman vault…outtakes and catalog shots from our first collection ever! My, how things have changed…

Link Love: Appaman on the Internet

April 22, 2013 in In the news, Press

Appaman Mod Suits on via tristanandtyler.com (left) and strollerinthecity.com (right)

Appaman Mod Suits via tristinandtyler.com (left) and strollerinthecity.com (right)

Our friends around the blogosphere are always coming up with great ways to style Appaman threads. Click on over to these links for great reading material and pint-sized fashion inspiration:

Star Style: Loretta Broderick Wears Appaman’s Boutique Blazer On Her Walk With Sarah Jessica Parker

April 18, 2013 in New This Season, Star Style

It looks like one of SJP’s fashionable twins has added another piece of Appaman outerwear to her growing collection! Tabitha and Loretta Broderick, twin daughters of Sarah Jessica Parker and Matthew Broderick, love to go out in Appaman jackets year round (like we mentioned yesterday), and we think Loretta looks incredibly sweet and chic in her newest ensemble, which features our Spring 2013 Boutique Blazer in Huckleberry.

Sarah Jessica recently told PEOPLE magazine’s Celebrity Babies blog that Tabitha and Loretta are the ones coordinating their outfits, from head to toe, accessories included. “They pick out their own clothes every single day,” she said. “We have a routine. They pick out their clothes at 3 o’clock when they wake up from their nap.”

She insists that their spot-on fashion choices, which you can see here in PEOPLE’s gallery of Broderick twin style, are completely their own. “We tell them nothing. We just give them the temperature outside and if they don’t pick enough clothing, then we say, ‘You need leggings or pants. You need to add something so you’ll be warm enough.’ That’s all they would listen to.”

Sarah Jessica Parker's daughter, Loretta, is wearing Appaman's Boutique Blazer in Huckleberry

Sarah Jessica Parker’s daughter, Loretta, is wearing Appaman’s Boutique Blazer in Huckleberry

The Boutique Blazer ($93, also available in Silver Moon) is part of Appaman’s Fine Tailoring collection, recently expanded to include girls. The blazer is fitted with crop length sleeves to give it a classic, feminine look. Shop our complete girls’ Spring/Summer 2013 collection here, and check out our best-selling Fine Tailoring for boys here.