Inside Appaman HQ: Meet the designers!

November 1, 2017 in Appaman News, Appaman Style, Featured

We caught up with talented Appaman designers Will and Val. They are the faces behind the rad Appaman designs you know and love – we asked them about their design inspiration, process, and challenges.

So guys, when did you realize you wanted to be designers when you grow up? 

Will: Not until senior year of college…

Val:  I don’t remember a precise moment where a lightbulb went off that I should get into fashion design, but looking back it was sort of a clear choice.  My dad kept a bunch of my childhood drawings, including a hilarious fashion catalogue that we drew in crayon.  Then when I was in high school, I randomly asked for a sewing machine for Christmas.  I taught myself to sew, and began making my own (pretty terrible) patterns for everything from tote bags to table runners to dog clothes.  My mom and dad actually connected the dots, and nudged me in the right direction when it came to choosing a college. 

What is the biggest challenge in designing for kids?

ValOne challenge is that there are a lot of restrictions and safety rules that we have to follow.  Many of which often affect the overall look and construction of the final garments.  Also, kids need to be comfortable, they have zero tolerance for anything itchy or uncomfortable, so this is a little restricting when choosing fabrics, or seam placements. 

Will:  …Yeah straight up, safety issues. You have to design without the crutch of using a fancy trim, piece of hardware, drawcord, toggle etc.

 

Tell us about your design process? Where do you find inspiration?

Val: We begin by setting up themes for the upcoming season.  This year we are trying to tie the girl and boys line together under one theme, so things are more cohesive.  Then I will take all the hundreds and hundreds of swatches, pick out my favorites, and make try to make everything work together.  I would compare it to solving a puzzle.

WillInspiration comes from the world we live in. Current events, places we visit on vacation, celebrities, music, even the city you are in can help create a certain mood that can translate to the overall attitude/ vibe of the collection you are currently working on.

 

What makes you happy?

ValFor sure, the love of my life, Meatball, my dog (sorry husband).  I love anything to do with animals.  In fact, I always wanted to be a veterinarian when I was little, until I found out that the job entailed more than just hugging an endless amount of animals.

Will: Family. Whether they are related or just best friends, seeing family happy makes me happy.

 

Check out www.appaman.com to shop our current winter collection.