It’s that time of year again, peeps! The day we release our new Fall collection on Appaman.com is fast approaching, so after you set your alarms to July 15th, take a look at our new video, a behind-the-scenes look at our Fall/Winter ’13 catalog photoshoot in DUMBO, Brooklyn.
This season’s collection is a our tribute to iconic American school style. We were inspired by the refined look of prep school cool, the sporty comfort of vintage varsity gear and the edgy, rebellious spirit of punk fashion.
Of course, Appaman kids can be found rocking their own personal style about anywhere on campus: shootin’ hoops on the playground, cheering from the bleachers, making music with the band, testing theories in the lab, or break dancing in the parking lot. We made a mix-and-match collection so you can make these looks your own, and be confined to just one style.
Once again, we’d like to thank videographer Mike Canzoniero for his cinematic skills and Boots for contributing original music.
Check out the video below, then scroll down to take a look at some photos of our Fall ’13 favorites:
Available July 15th on Appaman.com; Currently available through many of our awesome retailers.