Every season, we share our inspiration with you on our Pinterest page. The creative process kicks off with the design team at Appaman HQ collecting images that, when put together, establish a feeling we want to capture in the collection. Vintage photos, patterns, color palettes, anything goes!

Click the images below to visit our inspiration boards for girl and boy. This year, we wanted to pay tribute the relaxed, carefree, nostalgic style of vintage California beach/surf culture. We hope we like what you see!

Summer is all about having fun and creating memories. We were inspired by retro beach style: bright colors, bold patterns, surfboards and motorcycles.

Bold stripes & tropical colors reminded us of a carefree California beach day, where fun in the sun is the top priority, from dawn to dusk.