Inside Appaman HQ: Meet the designers!

November 1, 2017 in Appaman News, Appaman Style, Featured

We caught up with talented Appaman designers Will and Val. They are the faces behind the rad Appaman designs you know and love – we asked them about their design inspiration, process, and challenges.

So guys, when did you realize you wanted to be designers when you grow up? 

Will: Not until senior year of college…

Val:  I don’t remember a precise moment where a lightbulb went off that I should get into fashion design, but looking back it was sort of a clear choice.  My dad kept a bunch of my childhood drawings, including a hilarious fashion catalogue that we drew in crayon.  Then when I was in high school, I randomly asked for a sewing machine for Christmas.  I taught myself to sew, and began making my own (pretty terrible) patterns for everything from tote bags to table runners to dog clothes.  My mom and dad actually connected the dots, and nudged me in the right direction when it came to choosing a college. 

What is the biggest challenge in designing for kids?

ValOne challenge is that there are a lot of restrictions and safety rules that we have to follow.  Many of which often affect the overall look and construction of the final garments.  Also, kids need to be comfortable, they have zero tolerance for anything itchy or uncomfortable, so this is a little restricting when choosing fabrics, or seam placements. 

Will:  …Yeah straight up, safety issues. You have to design without the crutch of using a fancy trim, piece of hardware, drawcord, toggle etc.

 

Tell us about your design process? Where do you find inspiration?

Val: We begin by setting up themes for the upcoming season.  This year we are trying to tie the girl and boys line together under one theme, so things are more cohesive.  Then I will take all the hundreds and hundreds of swatches, pick out my favorites, and make try to make everything work together.  I would compare it to solving a puzzle.

WillInspiration comes from the world we live in. Current events, places we visit on vacation, celebrities, music, even the city you are in can help create a certain mood that can translate to the overall attitude/ vibe of the collection you are currently working on.

 

What makes you happy?

ValFor sure, the love of my life, Meatball, my dog (sorry husband).  I love anything to do with animals.  In fact, I always wanted to be a veterinarian when I was little, until I found out that the job entailed more than just hugging an endless amount of animals.

Will: Family. Whether they are related or just best friends, seeing family happy makes me happy.

 

Check out www.appaman.com to shop our current winter collection. 

Picture Perfect

October 30, 2017 in Appaman Style, DIY, Featured, Holiday Style, Mom Hacks

We caught up with professional photographer and friend of Appaman Laura Orozco to get her top tips on taking a great family holiday photo.

 

1. Consider your wardrobe carefully.  Coordinate outfits, but don’t match.  Use similar colors and styles to create a cohesive look, but let individual styles shine through.  Avoid bright colors and busy patterns.  Bright colors tend to reflect a color cast onto skin, especially for those who have  fair skin. Also, busy patterns draw attention away from the subjects.  If you have trouble planning outfits, check out Pinterest for some ideas!

2. Try to limit your stress and expectations, and go into your session ready to have fun as a family.  As a photographer I have a list of poses and images that I want to capture, but every family dynamic is different.  My only “must have” images are the ones that capture real family moments – joyful, loving, tender, hilarious – even tantrums and meltdowns create beautiful memories!

3. Try to get your bodies as close as possible to portray warmth and connection in group shots.  When you think you’re close enough, move in even closer!  Just an inch of separation can change the feeling of an image.

4. Always let the photographer cue the kids.  Often, I’ll have a perfect shot of the kids, but I catch the parents mid-sentence or pointing towards the camera.  Sometimes, it is hard to get the kids to look at the camera, let alone smile at the same time.  If the parents are camera ready for all of the shots, it is easier to get a great group photo.  I always use parents as attention-getters, but only when the posed group photos are complete.

5. Bribes work really well!  Whether it is a toy after the session or snacks throughout the session, the toughest and grumpiest kids tend to take great photos with some fun or yummy incentives!

 

 

Check out Laura’s Amazing work on her Facebook or Instagram

Are your little ones wearing Appaman for your family holiday pics? Don’t forget to tag us on Instagram @appaman for the chance to be featured!

Spring Style Preview

January 26, 2017 in Appaman News, Featured, New This Season

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It’s still winter here in NYC, home of Appaman HQ, but all this talk of swimsuits and tropical vacations has us itching for warm weather and spring fashion. We are excited to treat our fans to a sneak peek of some of the new looks that are on the way.

Can you blame us? Every season, Appaman co-founders Lynn & Harald work step by step with our awesome designers with the goal of creating great looking, comfortable clothing that kids will feel their best in. This season, we experimented with some new styles and bold colors, collaborated with some fantastic illustrators for our artist-designed prints, and carefully refined the fit of some of the returning best sellers. We think you’ll love the result. From our soft, premium cotton signature graphic tees, slouchy cozy sweats, to our fan-favorite Fine Tailoring collection, there’s something special for every kid.

Take a look at some of our Spring 2017 favorites (after the jump):

Want to be the first to find out when the new collection launches? Sign up for our newsletter on the Appaman.com home page.

 

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Introducing Resort 2017

January 26, 2017 in Appaman News, Featured, New This Season

Appaman is thrilled to announce the launch of our newest seasonal collection: Resort 2017, now available on Appaman.com.

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We channeled tropical vibes to bring you a selection of swimwear, cover-ups, tops, and shorts that are bold, bright, and ready for adventure, to take you from the sand to the surf.

 

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Shop the collection now on Appaman.com.

 

Win $100 from Florsheim Kids & Appaman in our Street Style Sweepstakes

August 10, 2015 in Appaman News, Featured

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Introducing Appaman x Florsheim: A Heritage-Meets-Street-Style Collaboration

August 1, 2015 in Appaman News, Featured

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This season, Appaman has partnered with Florsheim, a heritage shoe brand that has been dedicated to producing contemporary and classic footwear styles with high-quality workmanship for over 100 years. We’re proud to combine Appaman’s logo detailing and style with Florsheim’s longstanding commitment to quality and comfort.

Out limited edition collaboration includes three styles:

Kennett Jr: A classic lace-up saddle shoe re-envisioned with select contrasting colors for a young man who wants to stand apart from the crowd.

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Quinlan Jr: A suede chukka that can handle just about anything. These rough-n-ready boots feature no-hassle laces and are specifically crafted for growing feet.

 

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Varsity High Top Jr: A casual, easy to wear everyday shoe, this sporty lace-up will complement any outfit. It’s time to perfect that jump shot. Ready, set, score!

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Shop the collection now!

Colors of Summer – Our Tribute to Ombre

May 2, 2013 in Featured, New This Season

Is there any palette more inspirational than that of Mother Nature herself? For our Spring/Summer 2013 collection, we were inspired by the blissful beauty of the ocean, where all it takes is sand, a surfboard, and a little sun to make a truly perfect day from sunrise to sunset.

We took the natural ombres from the sea and the sky to make great color options for beach bum boys and girls.

Take a look at some of our inspiration and outfit ideas:

Appaman Wavy Tank in Huckleberry

Wavy Tank in Huckleberry

Wavy Tank in Sunrise; Softie Shorts in Aqua

Wavy Tank in Sunrise; Softie Shorts in Aqua

 

Floppy Hat in Coral; Ombre Scarf in Huckleberry; Ivy Dress in Sunrise

Floppy Hat in Coral; Ombre Scarf in Huckleberry; Ivy Dress in Sunrise

Tankini Sets in Huckleberry and Coral' Logo Swim Shorts in Seagrass and Mandarin

Tankini Sets in Huckleberry and Coral’ Logo Swim Shorts in Seagrass and Mandarin

Chelsea Cardigan in Moonshadow; Katie Skirts in Moonshadow and Huckleberry; Logo Swim Shorts in Monterey

Chelsea Cardigan in Moonshadow; Katie Skirts in Moonshadow and Huckleberry; Logo Swim Shorts in Monterey

All styles pictured currently available on Appaman.com, or through one of our awesome retailers.