Appaman is 10 Years Old Today

April 23, 2013 in Appaman News, Uncategorized

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Harald making Appaman's first ever print (top); Appaman HQ today (bottom)

Harald making Appaman’s first ever print (top); Appaman HQ today (bottom)

On April 23, 2003, Appaman launched its very first collection. What began as a tiny little t-shirt operation based in Harald and Lynn Husum’s Brooklyn apartment has grown over the years into the kids’ fashion brand you know and love. Each season, we’ve added new pieces to our collection and expanded our range of design.

Read more about our story here
While our team has expanded, and Harald is no longer screen printing our tees himself (that‘s him in the photo above, making Appaman’s first print) we’re still as hands-on as ever. We put just as much care into creating each new piece as we did on Day 1, so that the kids who wear our clothes (and the grown-ups who buy them) love our threads just as much as we do.

And, of course, we wouldn’t be where we are today if it weren’t for our loyal fans. So, from everyone at Appaman HQ, we say…

THANK YOU!

Here are some photos from the Appaman vault…outtakes and catalog shots from our first collection ever! My, how things have changed…

Enter Appaman’s Spring/Summer Giveaway and win a free outfit!

April 15, 2013 in Appaman News

Hey there, Appaman fans – want to win a free outfit from our Spring/Summer collection?

Of course you do! This month, we’re giving three lucky fans the chance to score a complete outfit from Appaman. To enter the giveaway, all you have to do is visit our Facebook page, “Like” us, and enter your name and email address when prompted. Click here or on the image below to enter.

The best part? You can enter once per day to up your chances. Good luck, peeps! We’ll announce the winners on April 30th.

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Artist Capsule Collection: AVONE for Appaman Spring Summer 2013

March 13, 2013 in Appaman News, New This Season, NYC

Every season, we join forces with local graffiti style street artists to create our Artist Capsule Collection. This season’s designs come from AVONE, the artist who inspired our very first ACC, and we couldn’t be more thrilled about it. His new series is inspired by the many historic and iconic landmarks of NYC, and his unique take on New York really shines through in his work.

AVONE, the artist behing the Spring 2013 Artist Capsule Collection, visits Appaman HQ

AVONE, the artist behing the Spring 2013 Artist Capsule Collection, visits Appaman HQ

Recently, AVONE stopped by to visit Appaman HQ and signed our evolving graffiti board. So even if we sell out of everyone of his awesome t-shirts, he has forever left his mark here at Appaman!

AVONE’s current collection features three unique styles: the Train Tee, the World Fair Tee, and the Williamsburg Bridge Tee. Each is available in two different colors. Shop the collection now on Appaman.com or from one of our retailers. 

available at appaman.com

Now available at appaman.com

Meet the Photographer: Joshua Paul

March 4, 2013 in Appaman News

Here at Appaman we believe in giving credit where credit is due. That said, we’d like to give a huge shout out to our lifestyle and catalog photographer, Joshua Paul.

He is incredibly professional to work with and a ton of fun. He has an amazing bio – he’s traveling the world over, photographing for major publications. We are honored to have him onboard our trip.

Check out his other work at joshuapaul.com

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It’s here! The Gowanus Grand Prix 2013 Video

February 27, 2013 in Appaman News, NYC

You may have seen the event photos already (click the link if you haven’t), but we just got our hands on the official video from the 2nd Annual Appaman Gowanus Grand Prix.

Check it out!

2nd Annual Gowanus Grand Prix 2013

February 13, 2013 in Appaman News, NYC

Another year, another great time had by Appaman and friends at the Second Annual Gowanus Grand Prix. This year, 20 slot car racing teams competed in the tournament, headed by none other than Appaman co-founder (and all around awesome guy),  Trackmaster Harald Husum. All proceeds from the event went to benefit Alex’s Lemonade Stand Foundation for Childhood Cancer, and thanks to our sponsors, Halyard’s Bar (for the cool and friendly venue), Izze (for tasty beverages), Skinny Pop (for awesome healthy snacks), Whole Foods (for delicious sandwiches), and Tattly (for THE best temporary tattoos we’ve ever seen), the event was a huge success! Another thanks to our friends and fans for coming out to Brooklyn on a chilly Sunday morning and bringing the fun. We couldn’t have done it without your great attitudes, generosity, and (lest we forget) your mad racing skills.

We’re already excited for next year! Scroll down to see photos from the event (click to enlarge).

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Congrats to the winning team, the Grossman Boys! It was a tight race, but they triumphed. 

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More images after the jump…

Read the rest of this entry →

Watch Now: The Spring/Summer ’13 Video is Here!

February 8, 2013 in Appaman News, New This Season

Get ready, Appaman fans! Our Spring/Summer 2013 collection is already arriving in stores, and soon you’ll be able to get it right here on Appaman.com. As always, we’ve got a special treat, a super fun behind-the-scenes video (with super catchy original music by Boots) where you get to see some awesome boys and girls in our awesome new threads, demonstrating how they look “in action.”

This video was shot in Red Hook, Brooklyn, a neighborhood near and dear to our hearts that was hit hard last year by Hurricane Sandy. Watching this clip gives of lots of happy memories of good times in BK, and we hope you have as as much fun watching it as we did making it!

Though if you watch it with your kids, you might have to explain what boomboxes and cassette tapes are first. Ah, youth.

Appaman Spring Summer 2013 from Appaman on Vimeo.

And a thanks goes to Alyssa, who can include choreography among her list of many talents.

Some of our favorite looks (click images to enlarge):

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Introducing…Erica!

February 1, 2013 in Appaman News, Uncategorized

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This summer the Appaman team was pleased to bring on board our very own ray of California sunshine, Erica Atkins! With her killer vintage style, magnetic personality, and affinity for Appaman HQ’s fave TV series Downton Abbey, Erica and her West Coast charm help make our office a great place to be. Erica brought in her past children’s industry expertise to work with our major wholesale accounts, and she is the logistical mastermind behind getting Appaman’s goods organized and shipped to department stores and other large retailers around the country…which, as industry folks know, is quite a task.

So, this post is long overdue, but nevertheless, we wish a very warm welcome to Erica, a wonderful addition to our staff.

Get a limited edition Appaman Grand Prix tee and help fight childhood cancer

January 23, 2013 in Appaman News

This Sunday, January 27th is the Second Annual Appaman Gowanus Grand Prix charity event, a day of family fun and slot car racing, with 100% of proceeds going to Alex’s Lemonade Stand Foundation for Childhood Cancer.  (Scroll down for more info)

Can’t make it to Brooklyn this weekend?

You can still participate by purchasing this Limited Edition Appaman Gowanus Grand Prix t-shirt ($24) on Appaman.com. They’re available in kids’ sizes 6, 8 and 10. 100% of your purchase goes to Alex’s Lemonade Stand, so not only do you get an awesome shirt, you’re directly supporting a great cause.

You can also show your support by donating to the event on the Eventbrite page, helping us reach our goal of contribute even more to Alex’s Lemonade Stand Foundation.

Local to NYC? Great!

Race tickets are sold out, but you can RSVP as a cheerleader and…

  • Enjoy great treats generously donated from our sponsors, Whole Foods, IZZE beverages, Skinny Pop Popcorn, and Giardini’s Gourmet Pizza
  • Make race banners and flags at our Creation Station
  • Get crazy with temporary tattoos at the Tattly station
  • Decorate your nails with a checkerboard race flag manicure
  • Win awesome prizes by entering our raffle
  • Hang out with Lynn, Harald, and the rest of Team Appaman (well, except for Party Hat)

The event takes place at the lovely Halyard‘s, located at 406 Third Avenue in Brooklyn. (Click here to view in Google Maps)

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We’d love for you to share the Eventbrite link with your Facebook friends to spread the word and get your community involved.

Let’s rev our engines and make lemonade out of any lemons in our life…See ya there!

- Team Appaman

Pay it Forward – Erica Atkins

December 21, 2012 in Appaman News

For Erica’s Seven Weeks of Giving contribution, she chose to donate to Mack and Third.

Erica says,

“Mack and Third is a non-profit organization that provides assistance to the homeless population of Detroit, Michigan, along with the food banks and shelters that serve them. Their annual summer concert Mack and Third Live, is an event which provides food, toiletries, medical screenings and dental services to homeless attendees.

I discovered Mack and Third while listening to an interview of the artist Kem. Raised in Detroit, he overcame addiction and homelessness to eventually become a successful singer, songwriter, and producer. I am always touched by stories of people who triumph over formidable circumstances and use their platform to help others. Mack and Third’s commitment to the Detroit community is a shining example of this.”

Learn more at www.mackandthird.org