Behind the Scenes at Appaman: Susan’s Sketchbooks

October 10, 2013 in Appaman News, New This Season

Susan Kay, hard at work!

Susan Kay, hard at work!

Susan Kay is our ultra-talented designer that’s responsible for taking the Appaman aesthetic and turning it into a fashion-forward, cohesive collection with cool and wearable pieces. We asked her to share some pages from her sketchbook so our fans could take a peek behind the scenes into her creative process and see where some of their favorite Fall/Winter 2013 pieces began.

There are many steps involved in design and production, starting with Susan’s initial meetings with Harald, where they discuss looks that inspire them, favorite vintage styles, and upcoming trends they love. Lynn weighs in with feedback from buyers about what our customers like and styles they want to see.

Check out Appaman’s Pinterest page to see what inspires us this season 

In the meantime, Susan begins to sketch, and the ideas start to come to life. She draws out croquis (fashion sketches of outfits) and individual pieces to visualize the garments and establish the look of the season. She experiments with different designs she has in mind and adds notes about the detailing.

Most of the styles will undergo lots of revisions before they go to production (if they make it that far), so it’s always fun to look back on the process and see the origins of some of our favorite pieces…

  • Here’s an early sketch of a modern, casual cheerleader-inspired look, which pairs a stylized varsity jacket with a pleated skirt and knit hat. Our collection features this style in the form of the Varsity Bomber with quilted stitching, the Box Pleat Skirt, and Tilly Hat.
bomber_boxpleat

The final product

  • For boys, Susan imagined a preppy vintage cardigan, inspired by letter sweaters and classic Ivy League style. We ended up with the Thompson Cardigan, which looks updated and modern with our Skinny Twill Pants.
cardigans

This look was practically custom-made for our model, Daniel

vest_varsity

Lots of revisions, but we think it turned out OK :)

prattdownparka

No one rocks a parka and a scowl quite like Jaden

promtee

Every girl’s best bud

starstee

Can you spot the difference?

For more behind the scenes fun straight from Appaman HQ, be sure to follow us on Facebook and Instagram!

 

What do Appaman and Björk have in common (besides being awesome)?

September 25, 2013 in Appaman News, New This Season

…they’re both residents of Brooklyn and Iceland!

Now open is Appaman’s first retail store in Iceland – the newest member of  our growing international family.

Location:

Bæjarlind 6

200 Kópavogur

Iceland

Telephone: +354 519-7561

 

appaman iceland

Check it out! All stocked with FW ’13 goods and ready to go. Looking great, guys!

#Appamazing Instagram Giveaway!

August 2, 2013 in Appaman News

Aren't they cute?

Aren’t they cute?

It’s no secret that we live to see photos of Appaman clothes out and about, especially because our fans really know how to style them!

Share your Appaman pics with us on Instagram for the chance to be one of three randomly-selected winners of $50 applicable  toward your next Appaman.com purchase.*

To make sure we see it, tag @appaman and include the hashtag #appamazing. (Please note: If your Instagram feed is set to “private,” we will not be able to see the image and therefore cannot include it as a valid entry. We’re sorry!)

Winners will be announced on our Facebook page on August 19th, 2013, where we will also share some of our submissions.

*Boring fine print: US and Canada residents only. Winners will receive a discount code to take up to $50 USD off a single purchase from Appaman.com and will not receive credit for any remaining balance if the purchase totals less than $50. May not combine it with any other offer, discount, or promotion.

Summer’s Last Day at Appaman HQ

June 14, 2013 in Appaman News

Today is a bittersweet day at Appaman HQ as we bid farewell to a much beloved member of our team as she takes the next step in her career. Summer Walker, our amazing production manager, is moving on to follow her dream full time, and we would be crushed if we weren’t SO DARN EXCITED for her and all the plans she has in the works. (We can’t wait to spill the beans when it’s time!)

Summer has been an integral part of Appaman’s success over the past five years, working right along side Lynn and Harald to grow the company into what it is today. Everyone from our sales reps and boutique owners to our factories and shipping companies has worked with Summer and knows what an awesome lady she is – warm, friendly, with business savvy to boot. In addition to her professional expertise, she has grace and moxie in spades and truly epitomizes the adventurous spirit that Appaman is all about.

Appaman HQ will not be the same in Summer’s absence, but we know that this is just the beginning of a long and successful career, so we’re smiling.

(Plus, she promised to come hang out with us later.)

Adieu, Summer, and come back soon for another Pizza Friday!

Fun fact: Summer also has amazing hair

Fun fact: Summer also has amazing hair

Behind the Scenes: Intern Q&A with Jihaeng

June 11, 2013 in Appaman News, NYC

Have you ever wondered what it’s like to intern at Appaman HQ? We sat down with Jihaeng, a very talented young lady who was gracious enough to spend this past semester as we developed the Spring/Summer 2014 collection. Read on to find out what she worked on during her Appaman internship, her advice for students going into fashion design, plus her tips on personal style…

jihaeng

Jihaeng Lee, Design Intern

School: Fashion Institute of Technology (FIT)  - graduated May 2013

Major: Fashion Design with a specialization in Childrenswear

From: South Korea

Previous Experience: Internships at Khan Lucas and Rebecca Minkoff

(click through to read the full Q & A)

 

Read the rest of this entry →

Meet Jenna, the Newest Member of Team Appaman

May 2, 2013 in Appaman News

Oh, hey, Jenna!

Oh, hey, Jenna!

Back in January, Appaman HQ grew by one more. This is Jenna Timmermann, who came to NYC by way of Fort Worth, Texas. And can we just say, are we ever glad she decided to come up north. She’s smart, funny, incredibly organized, and a great addition to our staff. (She also says “y’all” a lot, which we just love.)

Jenna works side-by-side with Alyssa (literally, their desks are right next to each other) and together, they form an ultra-organized, rag-tag duo that works with our boutique wholesale accounts and our reps around the country. You may also meet Jenna at the showroom, or in the Appaman booth at one of the trade shows — she is a wiz at planning and making sure that the Appaman sales team is prepped with everything they need.

Great to have you on board, Jenna!

Appaman is 10 Years Old Today

April 23, 2013 in Appaman News, Uncategorized

monkey-business

Harald making Appaman's first ever print (top); Appaman HQ today (bottom)

Harald making Appaman’s first ever print (top); Appaman HQ today (bottom)

On April 23, 2003, Appaman launched its very first collection. What began as a tiny little t-shirt operation based in Harald and Lynn Husum’s Brooklyn apartment has grown over the years into the kids’ fashion brand you know and love. Each season, we’ve added new pieces to our collection and expanded our range of design.

Read more about our story here
While our team has expanded, and Harald is no longer screen printing our tees himself (that‘s him in the photo above, making Appaman’s first print) we’re still as hands-on as ever. We put just as much care into creating each new piece as we did on Day 1, so that the kids who wear our clothes (and the grown-ups who buy them) love our threads just as much as we do.

And, of course, we wouldn’t be where we are today if it weren’t for our loyal fans. So, from everyone at Appaman HQ, we say…

THANK YOU!

Here are some photos from the Appaman vault…outtakes and catalog shots from our first collection ever! My, how things have changed…

Enter Appaman’s Spring/Summer Giveaway and win a free outfit!

April 15, 2013 in Appaman News

Hey there, Appaman fans – want to win a free outfit from our Spring/Summer collection?

Of course you do! This month, we’re giving three lucky fans the chance to score a complete outfit from Appaman. To enter the giveaway, all you have to do is visit our Facebook page, “Like” us, and enter your name and email address when prompted. Click here or on the image below to enter.

The best part? You can enter once per day to up your chances. Good luck, peeps! We’ll announce the winners on April 30th.

ss13_giveaway_facebook

Artist Capsule Collection: AVONE for Appaman Spring Summer 2013

March 13, 2013 in Appaman News, New This Season, NYC

Every season, we join forces with local graffiti style street artists to create our Artist Capsule Collection. This season’s designs come from AVONE, the artist who inspired our very first ACC, and we couldn’t be more thrilled about it. His new series is inspired by the many historic and iconic landmarks of NYC, and his unique take on New York really shines through in his work.

AVONE, the artist behing the Spring 2013 Artist Capsule Collection, visits Appaman HQ

AVONE, the artist behing the Spring 2013 Artist Capsule Collection, visits Appaman HQ

Recently, AVONE stopped by to visit Appaman HQ and signed our evolving graffiti board. So even if we sell out of everyone of his awesome t-shirts, he has forever left his mark here at Appaman!

AVONE’s current collection features three unique styles: the Train Tee, the World Fair Tee, and the Williamsburg Bridge Tee. Each is available in two different colors. Shop the collection now on Appaman.com or from one of our retailers. 

available at appaman.com

Now available at appaman.com

Meet the Photographer: Joshua Paul

March 4, 2013 in Appaman News

Here at Appaman we believe in giving credit where credit is due. That said, we’d like to give a huge shout out to our lifestyle and catalog photographer, Joshua Paul.

He is incredibly professional to work with and a ton of fun. He has an amazing bio – he’s traveling the world over, photographing for major publications. We are honored to have him onboard our trip.

Check out his other work at joshuapaul.com

joshua_paul_appaman