Behind the Scenes: A Day at Rock-Rock-Rockaway Beach

February 8, 2018 in Appaman News, NYC

Chewing out a rhythm on my bubble gum
The sun is out and I want some
It’s not hard, not far to reach
We can hitch a ride to Rockaway Beach.
– The Ramones “Rockaway Beach”

For Appaman’s Spring/Summer 2018 campaign, we headed out to one of our favorite local getaways: Rockaway Beach, Queens. Since the earliest days of Appaman, we have drawn our inspiration from the spirit and style of our hometown of New York City, so whenever we can, we love to do our photoshoots “on location” in the places that inspire them.

Most people wouldn’t consider New York to be much of a beach town, but like it says in the Ramones song, the sandy coast of Rockaway Beach is never far away. With just a quick swipe of the MetroCard, you can hop on the subway and emerge at the coast of the Atlantic Ocean, pop open your umbrella, and go for a surf or swim without ever leaving New York City limits.

Here’s a look behind the scenes of our day in the Rockaways:

 

The beach wasn’t officially open for the summer yet, so we had the place pretty much all to ourselves.

 

All hands on deck! Appaman co-founder/boss lady Lynn is ready for anything with a collection of accessories and props.

 

As they waited for their turn in front of the cameras, Cornelius and our other models had fun hunting around for shells, rocks, sealife, and other treasures.

 

Horseshoe crab!

 

A shoeless model hitches a ride onto girls’ designer Val so she can change into her next look.

 

So it’s possible that we weren’t technically allowed to use this lifeguard stand, but we managed to sneak in a few quick pics before anyone spotted us.

 

Remember how we said we had the place all to ourselves? We were also on a dead end street, so there were hardly any other people around. So, you could imagine our surprise when, in a magical and serendipitous moment, just when our models seemed to be itching for a break, we heard the jingle of an ice cream truck coming our way! We couldn’t believe our luck and knew we couldn’t miss the moment, so we bought ice cream for all our models and started snapping away.

 

Not long after, it was time to relax. After a long, busy day of shooting, Team Appaman kicked back with late taco lunch at Rockaway Beach Surf Club.