October 23, 2013 in Appaman News
Did you know that Appaman has a counter in Takashimaya Singapore? We are honored to be among the many great brands sold by this great department store.
Check it out, peeps!
Susan Kay is our ultra-talented designer that’s responsible for taking the Appaman aesthetic and turning it into a fashion-forward, cohesive collection with cool and wearable pieces. We asked her to share some pages from her sketchbook so our fans could take a peek behind the scenes into her creative process and see where some of their favorite Fall/Winter 2013 pieces began.
There are many steps involved in design and production, starting with Susan’s initial meetings with Harald, where they discuss looks that inspire them, favorite vintage styles, and upcoming trends they love. Lynn weighs in with feedback from buyers about what our customers like and styles they want to see.
In the meantime, Susan begins to sketch, and the ideas start to come to life. She draws out croquis (fashion sketches of outfits) and individual pieces to visualize the garments and establish the look of the season. She experiments with different designs she has in mind and adds notes about the detailing.
Most of the styles will undergo lots of revisions before they go to production (if they make it that far), so it’s always fun to look back on the process and see the origins of some of our favorite pieces…