Fall 2013 Inspiration: Vintage Varsity & Back-to-School Cool

July 29, 2013 in New This Season

Appaman loves Pinterest, especially when it comes to sharing our inspiration behind our design process.

Check out our new boards, where we’ve been collecting images of the back-to-school style throughout the ages, including the greasers and cheerleaders of Rydell High,  the sophisticated pleats and tailoring of a New England prep school, the military jackets and flannel of your favorite tough-on-the-outside punk and grunge kids.

Click an image below to visit the board:

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Introducing Appaman Mini: Sizes 3 through 24 months

July 25, 2013 in New This Season

Can you tell we have royal babies on the mind?

Can you tell we have royal babies on the mind?

Did you know that many of your favorite Appaman pieces for boys and girls are available in extra-super-tiny sizes? Now you can shop Appaman Mini all in one spot, plus we’ve created exclusive new pieces just for our littlest fans, sizes 3 months and up.

Shop the collection now >>

Sneak a Peek at Fall/Winter 2013

July 8, 2013 in New This Season, NYC

It’s that time of year again, peeps! The day we release our new Fall collection on Appaman.com is fast approaching, so after you set your alarms to July 15th, take a look at our new video, a behind-the-scenes look at our Fall/Winter ’13 catalog photoshoot in DUMBO, Brooklyn.

This season’s collection is a our tribute to iconic American school style. We were inspired by the refined look of prep school cool, the sporty comfort of vintage varsity gear and the edgy, rebellious spirit of punk fashion.

Of course, Appaman kids can be found rocking their own personal style about anywhere on campus: shootin’ hoops on the playground, cheering from the bleachers, making music with the band, testing theories in the lab, or break dancing in the parking lot. We made a mix-and-match collection so you can make these looks your own, and be confined to just one style.

Once again, we’d like to thank videographer Mike Canzoniero for his cinematic skills and Boots for contributing original music.

Check out the video below, then scroll down to take a look at some photos of our Fall ’13 favorites:

Appaman Fall Winter 2013 from Appaman on Vimeo.

Available July 15th on Appaman.com; Currently available through many of our awesome retailers.