Appaman is 10 Years Old Today

April 23, 2013 in Appaman News, Uncategorized

monkey-business

Harald making Appaman's first ever print (top); Appaman HQ today (bottom)

Harald making Appaman’s first ever print (top); Appaman HQ today (bottom)

On April 23, 2003, Appaman launched its very first collection. What began as a tiny little t-shirt operation based in Harald and Lynn Husum’s Brooklyn apartment has grown over the years into the kids’ fashion brand you know and love. Each season, we’ve added new pieces to our collection and expanded our range of design.

Read more about our story here
While our team has expanded, and Harald is no longer screen printing our tees himself (that‘s him in the photo above, making Appaman’s first print) we’re still as hands-on as ever. We put just as much care into creating each new piece as we did on Day 1, so that the kids who wear our clothes (and the grown-ups who buy them) love our threads just as much as we do.

And, of course, we wouldn’t be where we are today if it weren’t for our loyal fans. So, from everyone at Appaman HQ, we say…

THANK YOU!

Here are some photos from the Appaman vault…outtakes and catalog shots from our first collection ever! My, how things have changed…

Link Love: Appaman on the Internet

April 22, 2013 in In the news, Press

Appaman Mod Suits on via tristanandtyler.com (left) and strollerinthecity.com (right)

Appaman Mod Suits via tristinandtyler.com (left) and strollerinthecity.com (right)

Our friends around the blogosphere are always coming up with great ways to style Appaman threads. Click on over to these links for great reading material and pint-sized fashion inspiration:

Star Style: Loretta Broderick Wears Appaman’s Boutique Blazer On Her Walk With Sarah Jessica Parker

April 18, 2013 in New This Season, Star Style

It looks like one of SJP’s fashionable twins has added another piece of Appaman outerwear to her growing collection! Tabitha and Loretta Broderick, twin daughters of Sarah Jessica Parker and Matthew Broderick, love to go out in Appaman jackets year round (like we mentioned yesterday), and we think Loretta looks incredibly sweet and chic in her newest ensemble, which features our Spring 2013 Boutique Blazer in Huckleberry.

Sarah Jessica recently told PEOPLE magazine’s Celebrity Babies blog that Tabitha and Loretta are the ones coordinating their outfits, from head to toe, accessories included. “They pick out their own clothes every single day,” she said. “We have a routine. They pick out their clothes at 3 o’clock when they wake up from their nap.”

She insists that their spot-on fashion choices, which you can see here in PEOPLE’s gallery of Broderick twin style, are completely their own. “We tell them nothing. We just give them the temperature outside and if they don’t pick enough clothing, then we say, ‘You need leggings or pants. You need to add something so you’ll be warm enough.’ That’s all they would listen to.”

Sarah Jessica Parker's daughter, Loretta, is wearing Appaman's Boutique Blazer in Huckleberry

Sarah Jessica Parker’s daughter, Loretta, is wearing Appaman’s Boutique Blazer in Huckleberry

The Boutique Blazer ($93, also available in Silver Moon) is part of Appaman’s Fine Tailoring collection, recently expanded to include girls. The blazer is fitted with crop length sleeves to give it a classic, feminine look. Shop our complete girls’ Spring/Summer 2013 collection here, and check out our best-selling Fine Tailoring for boys here.

 

Star Style: SJP’s Twins Spotted in Appaman Jackets…Again!

April 17, 2013 in New This Season, Star Style

It’s springtime in NYC! Sarah Jessica Parker‘s super smiley twins, Tabitha and Loretta Broderick, celebrated by bopping around the Big Apple in the bright, matching Roll Bounce Jackets they were spotted wearing last year.

Tabitha and Loretta Broderick rocking Appaman's Spring 2012 Roll Bounce Jacket.

Tabitha and Loretta Broderick rocking Appaman’s Spring 2012 Roll Bounce Jacket.

We love how these girls look in coordinated apparel, especially when it involves Appaman outerwear (ok, we’re biased). Click here to check out how they rocked their many different Appaman looks all winter long.

While the Roll Bounce Jacket is no longer available for purchase on Appaman.com, we’re sure you’ll love our selection of new girls’ 2013 outerwear. Click an image below to shop each style:

Trench Coat in Huckleberry, $64

Trench Coat in Huckleberry, $64

Trench Coat in Coral, $64

Trench Coat in Coral, $64

Boutique Blazer in Silver Moon, $93

Boutique Blazer in Silver Moon, $93

Boutique Blazer in Huckleberry, $93

Boutique Blazer in Huckleberry, $93

Anorak in Iris, $60

Anorak in Iris, $60

Anorak in Valentine, $60

Anorak in Valentine, $60

Enter Appaman’s Spring/Summer Giveaway and win a free outfit!

April 15, 2013 in Appaman News

Hey there, Appaman fans – want to win a free outfit from our Spring/Summer collection?

Of course you do! This month, we’re giving three lucky fans the chance to score a complete outfit from Appaman. To enter the giveaway, all you have to do is visit our Facebook page, “Like” us, and enter your name and email address when prompted. Click here or on the image below to enter.

The best part? You can enter once per day to up your chances. Good luck, peeps! We’ll announce the winners on April 30th.

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Ready for summer? Get inspired by retro surf style

April 10, 2013 in New This Season

appaman_boy_surf2_sp13_2Shop the collection on Appaman.com and visit our Pinterest page to see more of what inspires us.