Welcome, Will! Meet Team Appaman’s Newest Member

August 20, 2014 in Appaman News

will_scoop

It’s high time we introduce the newest member of the Appaman Team, who joined us this past spring as our head designer.

Meet Will Herrera, a native New Yorker who embodies the spirit of Appaman with his great style and love of a some important things: adventure, travel, and dogs. Will has been drawing and painting his whole life, and even used to create large scale murals (how cool is that?). So far, we’ve loved seeing his artistic skills (not to mention his years of fashion industry experience) shine as he dreams up new designs and sketches graphics for our boys’ collection.

Will is an awesome guy to have around the office, and it’s exciting to see the new vibe he is bringing to our line. We can’t wait to see his take on the Appaman aesthetic come to life in his first full collection, which will debut in Fall 2015. Get excited, Appaman fans — we think know you’ll love it, too.

Behind the Scenes: Intern Q&A with Danielle

August 12, 2014 in Appaman News, NYC

Have you ever wondered what it’s like to be an intern at Appaman HQ? For Part 2 of our Intern Q&A series, we sat down with Danielle, our helpful, responsible, and all around awesome summer intern, to find out what she thought of her time as our right-hand gal.

Danielle Civil, Production/Design Intern

danielle

This is Danielle, she is very cool.

School: University of Delaware

Major: Apparel Design

Minor: Entrepreneurial Studies

Appaman: So, what was a typical day like at Appaman? Who did you work with the most? 

Danielle: I did a lot of different things. It was all over the place…in a good way! I worked with everyone in the office, in all of the departments.

A: Yeah, that is how things usually go here. You did a lot of work with Nicole on the production side. What kind of projects were you focused on?

D: I worked a lot with the samples for Spring/Summer 2015. I would measure the new samples as they came in and compare them to the technical specs, so we could see if the factory was making the style how they’re supposed to. We then took the most recent samples to fittings to see if the fit was right according to the specs, or if the specs needed to be changed to get the right fit.

A: What was your favorite thing that you worked on?

D: I liked seeing the whole development process. Measuring samples, making changes, going to fittings.

A: Did you do anything at Appaman that was different than what you’ve done in class?

D: It’s different than what you do in school. I got to touch on a lot of different “behind the scenes” work. I’d never done anything with wholesale or online sales, for example. I’d had a little production experience, but nothing in-depth.

A: What area of the fashion industry do you think you want to go into?

D: Design or production

A: Ok, now most importantly, what was it like working with Party Hat, our office dog, every day?

D: Awesome. He is so fluffy. [Appaman note: Correct answer, Danielle]

A: Do you have any advice for other students who are looking to intern in the fashion industry?

D: Look for something you like, not just the first or easiest internship to get. You want to see if you could see yourself working there or in a company like it. Also, start looking early so you’re not rushed to find something. Reach out directly to companies that you’re interested in, because they don’t always post internship openings. They might not need to.

Thanks, Danielle! You earned an A+

It’s Trade Show Time!

August 5, 2014 in Appaman News

Team Appaman send a big “hello” from the ENK Children’s Club trade show at Pier 94 in New York City. This international exhibition of children’s clothing is where we get to meet many of our buyers from around the country and catch up with other industry pals, including designers, members of the press/blogosphere, and more.

One of the best parts about attending trade shows is getting to “launch” a new season’s collection in person and speak one-on-one to our retailers about the new styles we’re so excited to show. As a small company, lots of love goes into designing each and every piece that ends up on the salesroom floor (and eventually, in stores). Even as Appaman grows, co-founders Harald and Lynn are as closely involved in the process as ever. In fact, many of our garments are directly inspired by Harald’s childhood growing up in Norway or have another personal story behind them. Every fabric that’s selected, and every detail from patches and pockets to studs and snaps is carefully considered by all members of our design team, so getting feedback directly from our customers is critical.

Appaman co-founder Lynn Husum (far right) with Appaman staffers Alyssa, Jenna, and Stephanie, and PR maven Katie of 9SPR.

Co-founder Lynn Husum (far right) and Appaman staffers Alyssa, Jenna, and Stephanie stop for a selfie (does this count as a selfie?) with PR maven Katie of 9SPR. Follow @Appaman on Instagram for more behind the scenes fun.

For information on future trade shows, or to request information on becoming an Appaman retailer, please visit our Wholesale page.

Are you a retail customer with product feedback or requests? Drop us a line here.

Appaman Nominated for Two Earnie Awards

July 31, 2014 in Appaman News, Press

We’re pleased to announce that Appaman has been nominated for two Earnie Awards! Established by Earnshaw’s magazine, the leading childrenswear trade publication, the Earnies “recognize outstanding children’s companies for excellence in design. Since the Earnies are the only awards program voted on by industry experts, winning an Earnie Award is an important and valuable distinction for the companies selected.”

Appaman has been nominated under the categories “Best Boys’ Collection” and “Best Outerwear.”

Are you an industry professional? Then head on over and vote for Appaman! Polls are open through September 1st.

 

logo

Appaman Featured in Earnshaw’s magazine (July 2014)

July 29, 2014 in New This Season, Press

We’re excited once again to be featured in Earnshaw’s magazine, a favorite of everyone at Appaman HQ and everywhere in the kidswear industry. Grab their July 2014 issue or click over to this month’s “Trendspotting” feature to see our feather-like girls faux fur jacket…coming soon to Appaman.com!

Earnshaws july cover[1]

Screen Shot 2014-07-08 at 10.54.24 AM

We think you’ll love this fabulously glam coat just as much as we do (that is to say…a LOT).

Coming soon to Appaman.com!

Coming soon to Appaman.com!

Fall Preview – Get a Sneak Peek of Back to School

July 11, 2014 in New This Season

Coming soon to Appaman.com (and stores near you): All new styles for fall!

We’re pumped about all the new goods we have in store for our fans. From new formal looks in the Fine Tailoring collection to rock star worthy faux leather jackets, there are some truly special pieces.

And as always, we’re rolling out new versions of our signature graphic tees, leggings, and throwback-style sweats, for the cool and comfy styles you know and love! Take a look:

FT_ModSuit_SHK copy

Mod Suit in Shark

FT_ModSuit_GLP copy

Mod Suit in Glen Plaid

FT_ModSuit_BL copy

We’ve gone Tuxedo! Mod Suit in Black, paired with the velvet Tailored Vest and Bow Tie

FlannelShirt_RPL copy

Hooded Henley, Flannel Shirt, Prospect Pants

FlannelShirt_CHK copy

Flannel Shirt with Gym Sweats

FauxLeatherMotoJacket_BL4 copy

Moto Jacket and Pipe Pants

FauxLeatherMotoJacket_BL2 copy

Moto Jacket, Circle Tee, Swing Stud Skirt

CrosbySweater_GA copy

Crosby Sweater, Standard Shirt and Skinny Twill Pants

ComboSweatshirt_PP copy

Combo Sweatshirt and Supercross Pant

CircleTee_HP copy

Circle Tee and Ruched Sweats

BigHJacket_BL3 copy

Big H Jacket and Prospect Pants

Behind the Scenes: Spring/Summer Designer Sketches

June 13, 2014 in New This Season

Ever wonder how your Appaman “sausage” is made? Here’s how some of your favorite Spring/Summer 2014 looks began! Sketches by designer Susan Kay.

Barracuda Jacket, Board Shorts, Skinny Twill Pants, Polos

Barracuda Jacket, Board Shorts, Skinny Twill Pants, Polos, Graham Cardigan

Ruffle Skirt

Ruffle Skirt

T-Shirt Dress

T-Shirt Dress

Ruffle Tee, Baja Shorts

Ruffle Tee, Baja Shorts

Rockaway Dress and Peplum Tee

Rockaway Dress and Peplum Tee

Appaman Rash Guard Featured On Parents Magazine July 2014 Cover

June 4, 2014 in Press

Appaman is thrilled to report that our logo Rash Guard in was featured on the July 2014 cover of Parents magazine. We LOVE everything about summer and are so glad to be part of a celebratory summertime feature.

Parents Cover july 2014

 

Like what you see? You can get your very own Rash Guard in Pacific Blue on Appaman.com. 

H1BS-PAB

Rash Guard in Pacific Blue, $31

Dressing Your Ring Bearer? Martha Stewart Weddings Recommends Appaman

May 30, 2014 in Press

This just in! Appaman’s Mod Suit in Mist (a perennial fan favorite) was featured in the Summer 2014 issue of Martha Stewart Weddings magazine, paired with our classic Standard Shirt in White.

Mod Suit in Mist, $148;  Standard Shirt in White, $53. Shop Fine Tailoring

For guests or ring bearers, the Mod Suit in Mist a popular choice for weddings in any season. It goes with almost any color shirt and tie, so you can wear it a million different ways…but nothing beats classic white. Fans love the “grown up” fit and look of the Mod Suit, and boys love how they can look sharp while staying nice and comfortable in their formalwear.

To view our complete Fine Tailoring collection, including hats, ties, and more, visit our online store. 

Mod Suit in Mist, $148. Shop Fine Tailoring >>

Mod Suit in Mist, $148. Shop Fine Tailoring >>

Standard Shirt in White, $53. Shop Fine Tailoring >>

Standard Shirt in White, $53. Shop Fine Tailoring >>

 

AppaMoms Roundup

April 23, 2014 in Press, Uncategorized

Our AppaMom featured bloggers have been hard at work adding their own spin to Appaman Spring/Summer 2014 style. Fine Tailoring, graphic tees, and fun accessories – you name it, they’ve styled it!

PopStreet Kidz

At PopStreet Kidz, Wynn experimented with layering and rolling the cuffs of his Skinny Twill Pants and Stanton Shorts to create his own tailored looks – from crisp and preppy and rock ‘n’ roll casual.

popstreet1appamom1-1024x852 appamom7-1024x682

We love the attention to detail here — whether it’s a smart cuff on the pants paired with a button-up shirt, or the pushed-up sleeves of the throwback Barracuda Jacket over a graphic henley tee, this mom and son team have put together a series of looks that looks cool and effortless. Check out their blog to see more personalized looks and ideas for mixing Appaman pieces into your wardrobe.

Featured above:
Look 1 – Tilden Shirt in Pacific Blue, Graham Cardigan in Heather Grey, Skinny Twill Pants in Galaxy, The Lennon Sunglasses in Silver
Look 2 – Barracuda Jacket in Vintage Black, Short Sleeve Henley in Concrete, Stanton Shorts in Robot Blue, Rockabilly Sunglasses in Brown

Stroller in the City

Next up is Stroller in the City, who opted to stylize a longtime Appaman fan favorite: the Mod Suit.

Sitc_1sitc2

Rocking the Mod Suit with a cotton Fisherman Cap, mirrored sunglasses, and tiger graphic shirt makes for a great combination of formal and casual. Model Ryder is on his second Mod Suit, and mom Brianne says, “Ry has worn this suit in so many ways… to a formal function with a button down and tie, just the jacket with jeans, just the pants…I wanted to showcase how this suit can be worn dressed down, we rolled up the sleeves to show off the Appaman signature logo and paired it with the Tiger Slub Tee rather than a tailored shirt.” See more photos here.

We love it!

Featured above: Mod Suit in Navy, Fisherman Cap in Galaxy, Rockabilly Sunglasses in Clear, Tiger Slub Tee in Black

Mom Generations

And finally, we have our girly look of the group! Nine month-old Victoria is our youngest featured model, sporting some pieces from Appaman’s girl collection over on Mom Generations. 

momgeneration1momgeneration2

Going for the all-pink look, Victoria is wearing some of our favorite multi-purpose pieces that are available in mini sizes as well as big kid sizes. The Mermaid tee is a spring and summer staple that looks great with the Boardwalk Cardigan in the chilly weather. Girls of any age know that a skirt-and-legging combo like the Lexie Capri is comfy and functional.

We were glad to see Appaman Girl and Appaman Mini represented in Mom Generation’s house full of boys! For more photos, visit their site.

Featured above: Mermaid Grammercy Tee, Boardwalk Cardigan in Goji Berry, Lexie Capri in Goji Berry, Glam Sunglasses

Stay tuned for more highlights from our AppaMom bloggers