Appaman Summer 2018: Boys.

March 13, 2018 in Appaman News, Appaman Style, Featured, New This Season, NYC

To celebrate the launch of our Summer Collection 2018, we wanted to introduce some of our favorite pieces from the collection. The line features buttery soft, light fabrics, classic silhouettes, bold colors and of course, fun graphics. The beauty of the collection is that it’s very mix-and-match – pick a top, pick some shorts and you’re ready for adventure. Check it out!

Graphics (of course):

Your favorite Graphic tee is back in a bunch of cool new colors and prints. The Lowrider Tee features a vintage, LA-inspired car print and comes in two bold colors. Team in with denim and sneakers for the ultimate summer look. As with all our tees, you can also add a fun pop of color to a formal look, and team the tee with skinny twills and a blazer. We love the Gorilla Tee, which features the king of the jungle in stunning hand-drawn detail. Little musicians will love our Rockstar Tee, and there’s nothing not to love about our Hipster Tee which features a cool graphic – we’re talking headphones, skateboards, and of course pizza. It basically sums up our summer plans in one shirt.



A Little More than a Tee:

For those in-between events, we have you covered with a range of not-quite-tees. For in-between temperatures, we love the Short Sleeve Sweatshirt. It’s a sweatshirt fabric with short, cuffed sleeves, and is a perfect transitional piece. It features the same cool Skull graphic as on our Skully Tee. The Hooded Tee is the ultimate post-beach shirt; with breathable woven fabric, a big kangaroo pocket and a super-cool hood. A slightly dressier option is the Houston tee – neutral colors and an on-trend henley neckline. Team with our Skinny Twills for cool smart-casual. For something a little different, the Chroma Tee is a vintage-inspired tee with a faux pocket and on-trend distressed look.  The STAR of the summer collection is our Printed Tee – we honestly can’t pick which print we love more so we won’t. Bananas come in many forms – regular bananas, banana smoothie, banana split, and obviously, banana tee. The Monstera shirt is covered in palm fronds, and will transport you straight to the tropics. Promise.

Get Fancy:

Presenting: the perfect party shirt!  Fun prints, lightweight fabric with buttons and a collar. The perfect dress-me-up-or-dress-me-down shirt! This season’s offerings feature the Pattern shirt in a Hipster print (the same one we’ve seen on our graphic tee) and a Pina print – a navy shirt with bold neon pineapples. Fun fact: we carry a dress for girls in this very same fabric; this makes for a super fun co-ordinated sibling look. For something a little more classic, the Benson Shirt comes in plaids and a fun embroidered bicycle print. All these shirts have a cuffed and buttoned sleeve and front pockets

Get Shorty:

It’s not a proper summer day without your favorite pair of shorts – our summer collection has something for everyone. For a soft short, we have the Camp Shorts and the Reef Shorts. Both feature an elastic waist, faux drawstring and deep pockets. These are one of the biggest “HOW ARE THEY SO SOFT” pieces that we do every year. The Reef Shorts are a little more structured with a zip pocket and finished hem, whereas the Camp Short has a distressed hem and open pockets. We love styling these with a graphic tee and sneakers = ultimate street cred. If you’re feeling something a little more structured, we have the Punk Shorts – a skinny-leg denim-feel short with pockets and a semi-elastic waist. A highlight is the bold Spicy Mustard color – a great way to make a statement and still be super comfortable. The Coastal Shorts are a more relaxed fit in neutral colors. Both styles are super versatile – they can be dressed up with a collared shirt and a blazer, or dressed down with a tee and sneakers. Comfort and style have never been easier.

Shop the whole collection now at 

Where to Wear It: Fine Tailoring Spring Style Guide

March 9, 2018 in Appaman News, Holiday Style, Mom Hacks, New This Season, NYC

Spring is upon us, and with it, comes a whole new range of colors, fabrics, and styling options for spring and summer boys suiting. With wedding season and spring holidays right around the corner, there’s no better to try out bright tones, soft pastels, light cottons, and bold patterns of the season.

For adults and kids alike, it’s important to choose a suit and overall look that matches the formality and season of event, but also your personal look and style. We know that it can be a challenge, we made a style guide to help you choose which spring suit styles will work for you.

Formal Occasions

While some weddings or fancy affairs may require a full traditional tuxedo, boys can get away with a wider color range than adults when choosing a suit + shirt + tie combo. While grown men might stick to traditional grey, navy, and black suits, along with a classic white shirt and dark tie, kids look great with a punch of youthful color. That said, the classics are classics for a reason — grey, navy, and black suits never go out of style and are always in season.

Dressy Casual or Semi-Formal

If you have a spring wedding, holiday event or daytime celebration coming up – don’t stress, we’ve got you covered. Our pastel suits are lightweight, breathable and come in a super cool range of colors. We love teaming the Mod Suit in Sky Slub with a pink shirt – pink is opposite on the color wheel and makes the blue suit pop. For a more laid-back look, rock an open collar and cuffed pants. To dress it up add a tie or bowtie, and top it off with a hat. You can even swap out the pants for shorts for super hot days – no matter the temperature, we’ve got your style sorted.

Fun and Festive

For you next event, we suggest going all out with bold colors, fun patterns and cool accessories. There’s so many different ways to rock our Mod Suit in Teal – dress it up with a standard shirt and bow tie or tie, or keep it casual with a tee and sneakers. Rock a colored blazer with beach pants and sneakers, and top it off with a hat for extra flair. Spring is the perfect time to experiment with bolder colors, or even just dip your toe in. Rules of fashion? Pfft. They’re made to be broken. We make our own rules.

Beachy Casual


If you’re lucky enough to be headed to a destination wedding this season, you can’t go wrong with our beach pants and beach shirts. They tick all the boxes – breathable, lightweight fabric, on-trend seasonal colors, and best of all – no ironing required! The luxe textured fabric has a natural crinkle. Throw on a blazer to dress it up, or swap trousers for shorts for ultimate laidback chic. Insider tip – we love styling the pants with a rolled cuff and sneakers.


Our Spring collection is available now on our web store.

Appaman’s Official Guide to New York’s Best Burgers

February 16, 2018 in New This Season, NYC

Yes, we even made a burger map.


Here at Appaman, we are a huge fan of burgers. It’s no secret – check out the burger patterns that feature in our new Spring 18 collection!

To celebrate our favorite food, we asked everyone in the office for their favorite New York burger joints – and the response was overwhelming. Check out the list below – and comment with your favorites!


Paul’s Da Burger Joint – Piper (Head of Marketing)


“Ugh where do I start…the really soft potato buns, juicy burgers, melted cheese, shoestring fries. It’s a total neighborhood hole-in-the-wall joint in the East Village.” 


The Harold and Rare Bar  – Stephanie (Head of Showroom)

” I just had one of my fave burgers last night at the Harold! Hard to pinpoint why, but it’s just a great burger! I also love The Rare Bar (several locations here in NYC), they just know how to do a burger right, and so many different combo’s, flavors.. and the bonus is the french fry trio platter!!” 


Cinnamon Snail – Val (Designer)


“I love Cinnamon Snails Beast Mode Burger #tokenvegan.  Cinnamon snail used to only be a food truck, but now they have a spot in the Pennsy right down the street! yay! “


Bar Sardine and Raoul’s – Jenna (finance)

“Delicious pickles and shoestring fries on the burger! Raoul’s does a French spin on a burger, served with au poivre sauce (available at brunch only, and very $$$).” 


Pizza Loves Emily – Lynn (owner)


“I know says it’s a pizza joint but omg that burger oh and the pizza. The pretzel bun is amazing…onions, cheddar, a sauce that they don’t even tell you what it is…SUCH an amazing combo!” 


The Spotted Pig and The Dutch – Katie (E-Commerce)

“I love the burger at The Spotted Pig!  It was one of the earlier restaurants to start the gastropub/fancy burger craze and it is amazing. Comes with just the right amount of roquefort cheese and has rosemary shoestring fries on the side. I don’t know if the waits for dinner are as long as they used to be, but go for lunch and you won’t have to wait so long! One I saw Mike Myers there! The other burger that made me stop and go “this might be one of the best burgers I’ve ever had” was at The Dutch.  They’re known for their fried chicken, but I was literally thinking about that burger for days.”

Corner Bistro (2 votes)


“An important burger joint that should not be overlooked is Corner Bistro.  Old school, no frills, comes on a paper plate. It’s not gourmet like some of the others that will be recommended, but it’s a longstanding Manhattan staple.” 


Mayfield  – Dorothy (Showroom Assistant)

“Mayfield in Brooklyn actually has a burger I crave from time to time! It’s an amazing, must-have burger..and they have delicious sweet and tangy pickles too.” 


Shake Shack  (Party Hat, office CEO)

“I’ll basically eat anything because I’m a dog, but I like Shake Shack especially because they do a Pooch-ini which is a bag of delicious biscuits made especially for dogs! I still always try and get some of my human’s burgers though….”


Hungry yet? Shop the new collection here.

Behind the Scenes: A Day at Rock-Rock-Rockaway Beach

February 8, 2018 in Appaman News, NYC

Chewing out a rhythm on my bubble gum
The sun is out and I want some
It’s not hard, not far to reach
We can hitch a ride to Rockaway Beach.
– The Ramones “Rockaway Beach”

For Appaman’s Spring/Summer 2018 campaign, we headed out to one of our favorite local getaways: Rockaway Beach, Queens. Since the earliest days of Appaman, we have drawn our inspiration from the spirit and style of our hometown of New York City, so whenever we can, we love to do our photoshoots “on location” in the places that inspire them.

Most people wouldn’t consider New York to be much of a beach town, but like it says in the Ramones song, the sandy coast of Rockaway Beach is never far away. With just a quick swipe of the MetroCard, you can hop on the subway and emerge at the coast of the Atlantic Ocean, pop open your umbrella, and go for a surf or swim without ever leaving New York City limits.

Here’s a look behind the scenes of our day in the Rockaways:


The beach wasn’t officially open for the summer yet, so we had the place pretty much all to ourselves.


All hands on deck! Appaman co-founder/boss lady Lynn is ready for anything with a collection of accessories and props.


As they waited for their turn in front of the cameras, Cornelius and our other models had fun hunting around for shells, rocks, sealife, and other treasures.


Horseshoe crab!


A shoeless model hitches a ride onto girls’ designer Val so she can change into her next look.


So it’s possible that we weren’t technically allowed to use this lifeguard stand, but we managed to sneak in a few quick pics before anyone spotted us.


Remember how we said we had the place all to ourselves? We were also on a dead end street, so there were hardly any other people around. So, you could imagine our surprise when, in a magical and serendipitous moment, just when our models seemed to be itching for a break, we heard the jingle of an ice cream truck coming our way! We couldn’t believe our luck and knew we couldn’t miss the moment, so we bought ice cream for all our models and started snapping away.


Not long after, it was time to relax. After a long, busy day of shooting, Team Appaman kicked back with late taco lunch at Rockaway Beach Surf Club.


Let’s talk: Swim Shorts!

January 26, 2018 in Appaman Style

Here at Appaman we figure it’s always summer somewhere, which is why we are so excited about our brand new Resort 2018 collection. Featuring hard-wearing, versatile fabrics, bold prints and classic styles, these pieces are perfect for a summer escape or to stock up for spring.


Shorts are the staple of any boy’s summer closet, so here we break down our three boys swim offerings in Resort 2018:


These sharp looking shorts are of the land and of the sea. They have four pockets, belt loops, a zip fly with snap closure, an adjustable inner waistband. They’re also are made from quick-dry board short material, so you can wear ’em to swim or to lunch. They are the tailored short you know and love in a swim-friendly fabric, so they are sure to be a summer favorite. Pair the Hybrid Shorts with our rash guard tops for protection from the sun and surf, or with our Playa Shirt for a more structured, dressed-up look.


New length! By popular request, we designed a classic fit swim short to add to our line. The Mid Length Swim Trunks hit above the knee (shorter than our classic swim trunk) and are perfect for splashing in the surf and playing on the sand. They feature an elastic waist with soft mesh brief lining and a back flap pocket (for storing shells and pirate treasure, obviously). Pick from a super cool seashell print or the bold Teal Dot print (we can’t pick a favorite).

The options are a-plenty with these bright, lightweight super soft swim shorts. Mix-and-match with your favorite rash guard. Two rear pockets, elastic waistband in rear panel, faux drawcord. Inner mesh underwear.


Our best-selling bright, lightweight super soft swim shorts are BACK in four incredible prints. Feeling beachy?  Blue Beach print. Feeling brave? Hammer Time is the print for you. Dreaming of looting pirate treasure on a tropical island? Neotropics. Obsessed with low-key cool graphics? Toucan Grey is your guy.  Mix and match with your favorite rash guard for protection from the sun and surf. The Swim Trunks feature rear pockets, an elastic waistband in the rear panel, faux drawstring and inner mesh underwear.

This is a limited edition collection – snap it up while stocks last!

Shop the resort collection now.

Meet the team: Party Hat!

January 19, 2018 in Appaman News, Featured

We were lucky enough to catch up with Appaman’s Chief Executive Woof, Party Hat, between meetings and conference calls today. We chatted over beef jerky in his brand new office bed (“A Christmas gift from the other staff,” he tells me through mouthfuls of beef).

So, Party Hat – you’ve been with the Company from the beginning. What has it been like seeing Appaman grow?

At the start it was just me and my mum and dad which was cool, but now there are loads more staff which is good for me, because it’s loads more people to give me pats and treats. My FAVORITE part of the day is coming into the office with Mum and Dad and saying hi to everyone. I do a lap of the room and greet everyone, then I usually chase a ball around then sleep. It’s pretty chill.

How would you describe your role in the company?

As the Chief Executive Woof my main role is office morale. I literally can’t use a computer or read or write so I can’t help with the day-to-day running of the company, but I trot around and sleep on people’s feet and generally create a sense of peace and joy wherever I go. One of my favorite people in the office, Katie, has taught me to do tricks. I can do sit, stay, lay down, roll over, play dead (Katie says “Party’s over” for this), and shake paws. I can pick which hand has a treat in it, walk in a circle, OH and I can also boop (“it’s targeting, its way more advanced than a boop,” interjects Katie,  “he can follow my hand with his nose.”).

I am also Office Protector – the UPS guy comes every day and I make sure he knows who’s boss (it’s me; I’m the boss).

You have such a busy schedule! What do you do in your downtime? 

I pretty much sleep and play ball. I hang out with my 2 human sisters, sniff for food and bark at cats. I love chilling with my family when they are all home – they are the best. They drop food a lot so that’s good. Snacks galore.

What does 2018 have in store for you?

Sleeping, playing ball, and hopefully learning some new tricks with Katie. I hope to get a lot of treats for being a good boy. I also hate getting hair cuts so I’m hoping for a haircut-free year.

Life’s a beach

January 16, 2018 in Appaman Style

Did you know…

All of our rash guards and girls swimsuits have 50+ UPF protection. So suit up and stay safe while having fun in the sun.





Winter Getaway

December 29, 2017 in Appaman Style, DIY, Mom Hacks

It’s time to escape the cold, but planning a trip with mini humans isn’t always easy. We’ve compiled some of our favorite tips to help make for easy packing.


Have any great tips?  Add in the comments below. And if you’re still looking for kid’s vacay essentials, check out our latest Resort Collection.

Happy holidays from Appaman!

December 20, 2017 in Appaman News, Appaman Style, Holiday Style

It’s festive season and here at Appaman we love nothing more than ugly holiday sweaters and holiday tunes. Here is an EXCLUSIVE look at our cover of Mariah Carey’s “All I Want for Christmas is You” (complete with choreography, of course). Happy holidays from all of us here at Appaman HQ!


Stocking Stuffers

December 19, 2017 in Appaman Style, Featured, Holiday Style, Mom Hacks

It’s that time of year again: sitting by the fire, watching the snow (at least here in New York), and of course, Christmas shopping. Luckily we’ve got your covered for stocking stuffers – our cozy, fun and durable accessories are the perfect treat for Christmas morning.


We have a great range of boy’s hats, from the super laid-back Rocky Hat, to the fun and furry Benji Hat. They are all lined, extremely cozy, and come in a whole bunch of super cool colors that work in perfectly with our boy’s clothing.


Our super cool girl’s hat collection features bold colors and buttery-soft knits perfect for keeping heads warm on freezing days. Whether you’re a fan of the purr-fect Kat Hat , or the cute-as-a-button Krista hat (did someone say HUGE pompom?), there’s something for every one to open on Christmas morning.


We also have limited-edition gloves, scarves and earmuffs in cosy knits to keep the cold away – shop the whole accessories collection here.


Happy holidays!